Director, Media Effectiveness

Job Description: This role is remote-friendly. The Media Effectiveness Director will work with the SVP Media Effectiveness, the other functional leads (Planning, Investment, Operations) and directly with clients. Success in this role requires someone who can ensure high-quality delivery of the team’s scoped deliverables, and can produce POVs, evaluation, and recommendations. They need to be ready to look for opportunities to create value in P&G’s work in any area of media planning, buying, reporting, measurement, or operations. The Director will solve operational or performance challenges for the client. This includes being able to brief, back-brief and interpret situations to distill them into reasonable challenge sets for the teams to solve. We are looking for someone who has confidence in connecting different ideas and can bring solutions to data- and media-shaped questions. You should have experience influencing across teams and upwards (internal and external). While experience handling media delivery data for digital, TV, and Radio is preferred, it is not critical. Staying up to date with industry trends and understanding how they are used for media decision-making is essential. Experience producing outputs – recommendations, POVs, evaluations – will be a critical skill. Key Qualifications: High attention to detail, time management skills, operational discipline, and proactive work ethic. Curious individual with quantitative and analytical abilities. Wide-ranging thinker who can get to the core intent of a problem and design the best path forward. Collaborator who can navigate across complex teams. Excellent and compelling presenter and communicator. Ability to coach junior team members and manage their performance. You will report to the SVP, Media Solutions. Responsibilities: Manage junior team members to ensure reporting deliverables (routine and custom) are on brief, on time, and accurate/complete. Guide processes to support efficiency and consistency. Steer the strategic media delivery review process to demonstrate the team’s evaluation of delivery. Help set the vision for measurement, reporting, and analytics across all lines of business. Support the POV, recommendations, and deployment of Data Systems Tools (DST) used in the business. Act as the Carat contact for tools, technology, and platforms used for the client. Develop guidance, implementation, and recommendations to gain the most value from DSTs. Guide the Data Operations team to maintain readiness, set up new data requirements, and brief in builds. Support the SVP with marketplace intel, measurement & currency solutions, and senior client engagement. To Succeed: Produce outputs faster and more custom than P&G (including reports, direct guidance, operational capabilities). Use a cross-brand (and marketplace) lens for evaluating media delivery, and introduce perspectives that the clients may not have considered. Foster and instill a ‘data-mindset’. Ensure the team’s scoped deliverables are completed on time, without mistakes. Experience: 7+ years experience across media tracking, measurement, and/or planning/buying, including client management. Experience with digital Ad Tech platforms including Adservers, Viewability providers, Audience measurement providers (Nielsen DAR, Comscore vCE, etc.), and DSPs. Experience with TV and Radio media tracking is a plus. Familiarity with media measurement solutions (Sales Lift Studies, MMMs, MTAs, offline sales solutions). Experience with MS SQL, Power Pivot, R or Python, and data visualization tools (e.g., PowerBI or Tableau). Excellent influential communication (both written and verbal) and delegation skills. Demonstrated thought leadership within the media landscape. Salary and Benefits: The anticipated salary range for this position is $94,000-$152,375. Salary is based on a variety of factors including relevant experience, knowledge, skills, and other factors permitted by law. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits are also available. For more information regarding dentsu benefits, please visit

www.dentsubenefitsplus.com . Location:

New York Brand:

Carat Time Type:

Full time Contract Type:

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