Dentsu Aegis Network Ltd.
Director, Media Effectiveness
Dentsu Aegis Network Ltd., New York, New York, us, 10261
Director, Media Effectiveness page is loaded
Director, Media Effectiveness
Apply locations New York time type Full time posted on Posted Yesterday job requisition id R1081832 Job Description: This role is remote-friendly. The Media Effectiveness Director will work with the SVP Media Effectiveness, the other functional leads (Planning, Investment, Operations) and directly with clients. Success in this role will be someone who can ensure high-quality delivery of the team’s scoped deliverables and can produce POVs, evaluation, and recommendations. They need to be ready to look for opportunities to create value in P&G’s work in any area of media planning, buying, reporting, measurement, or operations. The Director will solve operational or performance challenges for the client. This includes being able to brief, back-brief, and interpret situations to distill them into reasonable challenge sets for the teams to solve. We are looking for someone who has confidence in connecting different ideas and can bring solutions to data- and media-shaped questions. You have experience influencing across teams and upwards (internal and external). While experience handling media delivery data for digital, TV, and Radio is preferred, it is not critical. You will need to stay up to date with industry trends and most importantly how it is used for media decision-making. Experience producing outputs – recommendations, POVs, evaluations – will be a critical skill. You have high attention to detail, time management skills, operational discipline, and are a proactive producer of work. You are a curious person with quantitative and analytical abilities. You are a wide-ranging thinker who can get to the core intent of a problem and design the best path forward. You are a collaborator who can navigate across complex teams. You are an excellent and compelling presenter and communicator. You can coach junior team members and manage their development. You will report to the SVP, Media Solutions. Responsibilities: You will manage junior team members to ensure reporting deliverables (routine and custom) are on brief, on time, and accurate/complete. You will guide processes to support efficiency and consistency. You will steer the strategic media delivery review process to demonstrate the team’s evaluation of delivery. You will help to set the vision for measurement, reporting, and analytics across all lines of business. You will support the POV, recommendations, and deployment of Data Systems Tools (DST) used on the business. You will be the Carat contact for tools, technology, and platforms used for the client. You will develop guidance, implementation, and recommendations to gain the most value from DSTs. You will guide the Data Operations team to maintain readiness, set up new data requirements, and brief in builds. You will support SVP with marketplace intel, measurement & currency solutions, and in senior client engagement. To succeed: Produce outputs faster and more custom than P&G (including reports, direct guidance, operational capabilities). Use a cross-brand (and marketplace) lens for evaluating media delivery, and introduce perspectives that the clients may not have considered. Foster and instill a ‘data-mindset’. Ensure the team’s scoped deliverables are done on time, without mistakes. Experience: 7+ years experience across media tracking, measurement, and/or planning/buying, including Client management. Experience with digital Ad Tech platforms including Adservers, Viewability providers, Audience measurement providers (Nielsen DAR, Comscore vCE, etc.), and DSPs. Experience with TV and Radio media tracking is a plus. Familiarity with media measurement solutions (Sales Lift Studies, MMMs, MTAs, offline sales solutions). Experience with MS SQL, Power Pivot, R or Python, and data visualization tools such as PowerBI or Tableau. Excellent influential communication (both written and verbal) and delegation skills. Demonstrated thought leadership within the media landscape. The anticipated salary range for this position is $94,000-$152,375. Salary is based on a variety of factors including relevant experience, knowledge, skills, and other factors permitted by law. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits are also available. For more information regarding dentsu benefits, please visit www.dentsubenefitsplus.com. Location:
New York Brand:
Carat Time Type:
Full time Contract Type:
Permanent Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex, sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law. Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail to
ApplicantAccommodations@dentsu.com
to let us know the nature of your accommodation request and your contact information. We are here to support you.
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Apply locations New York time type Full time posted on Posted Yesterday job requisition id R1081832 Job Description: This role is remote-friendly. The Media Effectiveness Director will work with the SVP Media Effectiveness, the other functional leads (Planning, Investment, Operations) and directly with clients. Success in this role will be someone who can ensure high-quality delivery of the team’s scoped deliverables and can produce POVs, evaluation, and recommendations. They need to be ready to look for opportunities to create value in P&G’s work in any area of media planning, buying, reporting, measurement, or operations. The Director will solve operational or performance challenges for the client. This includes being able to brief, back-brief, and interpret situations to distill them into reasonable challenge sets for the teams to solve. We are looking for someone who has confidence in connecting different ideas and can bring solutions to data- and media-shaped questions. You have experience influencing across teams and upwards (internal and external). While experience handling media delivery data for digital, TV, and Radio is preferred, it is not critical. You will need to stay up to date with industry trends and most importantly how it is used for media decision-making. Experience producing outputs – recommendations, POVs, evaluations – will be a critical skill. You have high attention to detail, time management skills, operational discipline, and are a proactive producer of work. You are a curious person with quantitative and analytical abilities. You are a wide-ranging thinker who can get to the core intent of a problem and design the best path forward. You are a collaborator who can navigate across complex teams. You are an excellent and compelling presenter and communicator. You can coach junior team members and manage their development. You will report to the SVP, Media Solutions. Responsibilities: You will manage junior team members to ensure reporting deliverables (routine and custom) are on brief, on time, and accurate/complete. You will guide processes to support efficiency and consistency. You will steer the strategic media delivery review process to demonstrate the team’s evaluation of delivery. You will help to set the vision for measurement, reporting, and analytics across all lines of business. You will support the POV, recommendations, and deployment of Data Systems Tools (DST) used on the business. You will be the Carat contact for tools, technology, and platforms used for the client. You will develop guidance, implementation, and recommendations to gain the most value from DSTs. You will guide the Data Operations team to maintain readiness, set up new data requirements, and brief in builds. You will support SVP with marketplace intel, measurement & currency solutions, and in senior client engagement. To succeed: Produce outputs faster and more custom than P&G (including reports, direct guidance, operational capabilities). Use a cross-brand (and marketplace) lens for evaluating media delivery, and introduce perspectives that the clients may not have considered. Foster and instill a ‘data-mindset’. Ensure the team’s scoped deliverables are done on time, without mistakes. Experience: 7+ years experience across media tracking, measurement, and/or planning/buying, including Client management. Experience with digital Ad Tech platforms including Adservers, Viewability providers, Audience measurement providers (Nielsen DAR, Comscore vCE, etc.), and DSPs. Experience with TV and Radio media tracking is a plus. Familiarity with media measurement solutions (Sales Lift Studies, MMMs, MTAs, offline sales solutions). Experience with MS SQL, Power Pivot, R or Python, and data visualization tools such as PowerBI or Tableau. Excellent influential communication (both written and verbal) and delegation skills. Demonstrated thought leadership within the media landscape. The anticipated salary range for this position is $94,000-$152,375. Salary is based on a variety of factors including relevant experience, knowledge, skills, and other factors permitted by law. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits are also available. For more information regarding dentsu benefits, please visit www.dentsubenefitsplus.com. Location:
New York Brand:
Carat Time Type:
Full time Contract Type:
Permanent Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex, sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law. Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail to
ApplicantAccommodations@dentsu.com
to let us know the nature of your accommodation request and your contact information. We are here to support you.
#J-18808-Ljbffr