Subscription Marketing Manager

The Marketing, Communications & Digital Media Department is responsible for achieving earned revenue goals and creating and maintaining a high level of visibility around the activities, mission, vision, and values of the Cincinnati Symphony Orchestra (CSO), Cincinnati Pops (CSO), and the Cincinnati May Festival (MF). The Subscription Marketing Manager is responsible for driving new subscription sales, renewals and migrating subscribers into loyal donors. This role focuses on developing and executing targeted marketing campaigns that highlight the value of full-season subscriptions and enhance the overall subscriber experience. Additionally, the manager will work in collaboration with the CSO and MF Philanthropy teams to identify and transition long-term subscribers into regular donors, building a pathway for future philanthropic support. This position requires a strategic, data-driven marketer with a deep understanding of customer engagement and retention, as well as a passion for the arts and cultivating relationships.

Duties and Responsibilities

• Develop and execute targeted marketing plans to attract new subscribers and increase subscription renewals.
• Integrate subscriber growth initiatives into broader marketing campaigns, including email, direct mail, digital ads and onsite advertising that promote the benefits of becoming a full-season subscriber.
• Develop and execute campaigns that target multi-ticket buyers, encouraging them to migrate to full-season subscriptions or flex packages.
• Create compelling messaging, special offers and campaigns to communicate the value of subscribing, including exclusive benefits, savings, and special events.
• Work with Tessitura and data team to monitor and analyze key performance indicators (KPIs), including subscription household growth, renewal rates, migration from single ticket buyer to subscriber, and subscriber to donor, along with campaign effectiveness.
• Collaborate with the ticketing and audience service team to ensure a seamless subscription purchasing process and high level of personalized service for subscribers.
• Inform the development of subscription packaging, pricing and special offers to support the achievement subscription sales goals across all product lines.
• Enhance the overall subscriber experience through personalized messaging and communications, exclusive events and content, and behind-the-scenes access that strengthens loyalty and engagement.
• Working with the Philanthropy Team, integrate compelling calls to action for subscribers to become regular donors, encourage higher-level giving and participation in donor circles or special events.
• Provide regular reports to the Director of Marketing on campaign performance, offering insights and recommendations to optimize subscription marketing strategies.
• Work with graphic designer to create promotional materials that align with the organization's brand and messaging.
• Manage relationship with and efficacy of third-party telemarketing vendor; resolve problems; maintain high level of support, accuracy and service.
• Gather feedback from subscribers to inform audience experience and retention strategies.
• Stay current on best practices, especially in the cultural sector, to continuously refine the Orchestra's marketing tactics.
• Work closely with other marketing managers responsible for different audience segments to ensure a cohesive strategy across all audience pathways.
• Manage direct mail (season), patron appreciation and telemarketing budget lines.
• Participate in rotation of CSO Point of Contact for concerts and events.
• Support organization's DE&I initiatives and other objectives as outlined in the strategic plan.
• Other duties as assigned.

Reporting Relationship: The Subscription Marketing Manager reports to the Director of Marketing.

Requirements

• Minimum of 3-5 years of experience in marketing with a focus on subscription sales, donor cultivation, or audience development.
• Experience with subscription-based marketing strategies, including digital campaigns, direct mail, email marketing, and targeted promotions.
• Strong understanding of customer segmentation and retention strategies, with demonstrated experience creating personalized and engaging content.
• Experience in donor marketing, including strategies for converting subscribers into donors and growing philanthropic support.
• Proficiency with CRM and marketing automation platforms (e.g., Tessitura, Salesforce, Mailchimp).
• Experience analyzing data trends to drive decision making.
• Strong written and verbal communication skills, with a track record of crafting compelling messaging to drive sales.
• Results-driven with a passion for creating long-term relationships with audiences and donors.
• Collaborative and team-oriented, with the ability to work across departments to achieve shared goals.
• Highly organized, detail-oriented, and capable of managing multiple projects.

Salary Description

Annual Wage: $46,000 - $51,000