Demand Generation Lead

About AnthropicAnthropic’s mission is to create reliable, interpretable, and steerable AI systems. We want AI to be safe and beneficial for our users and for society as a whole. Our team is a quickly growing group of committed researchers, engineers, policy experts, and business leaders working together to build beneficial AI systems.About the roleWe are seeking an experienced Demand Generation Lead to build and scale our global field marketing team. You will develop and execute comprehensive strategies that drive revenue growth and shape our market perception across key accounts and territories. This role requires a sophisticated understanding of B2B marketing, with demonstrated success in field marketing and working with ABM teams in order to create a growth engine. Working closely with our Sales and Product teams, you'll create compelling programs and flywheel motions that empower the Sales team to achieve their revenue targets through strategic marketing programs, sales tools, measurement, and field engagement initiatives.Responsibilities:Build and lead a high-performing, global field marketing teamDevelop and execute comprehensive demand generation strategies that directly impact pipeline and revenue goalsHave the ability to design and implement sophisticated ABM programs targeting strategic accountsCreate and manage field marketing initiatives that amplify our presence in key marketsEstablish and optimize lead qualification processes and scoring mechanismsPartner with sales leadership to align demand generation programs with territory and account-specific goalsDefine and track key performance metrics across all demand generation programsLead budget planning and allocation across multiple programs and regionsDevelop and execute multi-channel marketing campaigns that integrate digital, field, and account-based strategiesDrive marketing qualified lead (MQL) generation while maintaining high conversion rates through the funnelLead the development of targeted content and programs for different market segments and buyer personasManage technology stack optimization and reporting for demand generation activitiesBuild strong relationships with sales, product marketing, and other key stakeholdersDrive continuous improvement in program effectiveness through data analysis and feedback loopsYou may be a good fit if you:Have 10+ years of B2B marketing experience, with significant time in field marketing and ABMHave a track record of successfully building and scaling demand generation programs from the ground upHave demonstrated success in contributing to significant revenue goals through integrated marketing initiativesPossess extensive experience building and leading demand generation teamsHave a proven track record of developing and executing successful ABM programsDemonstrate deep understanding of B2B enterprise sales cycles and buying processesHave international marketing experience and understanding of regional market dynamicsAre highly skilled in marketing analytics and attribution modelingHave strong financial acumen and experience managing large marketing budgetsExcel at cross-functional collaboration and stakeholder managementHave experience marketing complex technical products, preferably in enterprise software or AI/MLAre comfortable operating in a fast-paced, rapidly evolving environmentThe expected salary range for this position is:Annual Salary:$300,000—$355,000 USDLogisticsLocation-based hybrid policy: Currently, we expect all staff to be in one of our offices at least 25% of the time. However, some roles may require more time in our offices.Visa sponsorship: We do sponsor visas! However, we aren't able to successfully sponsor visas for every role and every candidate. But if we make you an offer, we will make every reasonable effort to get you a visa, and we retain an immigration lawyer to help with this.We encourage you to apply even if you do not believe you meet every single qualification. Not all strong candidates will meet every single qualification as listed.  Research shows that people who identify as being from underrepresented groups are more prone to experiencing imposter syndrome and doubting the strength of their candidacy, so we urge you not to exclude yourself prematurely and to submit an application if you're interested in this work. We think AI systems like the ones we're building have enormous social and ethical implications. We think this makes representation even more important, and we strive to include a range of diverse perspectives on our team.How we're differentWe believe that the highest-impact AI research will be big science. At Anthropic we work as a single cohesive team on just a few large-scale research efforts. And we value impact — advancing our long-term goals of steerable, trustworthy AI — rather than work on smaller and more specific puzzles. We view AI research as an empirical science, which has as much in common with physics and biology as with traditional efforts in computer science. We're an extremely collaborative group, and we host frequent research discussions to ensure that we are pursuing the highest-impact work at any given time. As such, we greatly value communication skills.The easiest way to understand our research directions is to read our recent research. This research continues many of the directions our team worked on prior to Anthropic, including: GPT-3, Circuit-Based Interpretability, Multimodal Neurons, Scaling Laws, AI & Compute, Concrete Problems in AI Safety, and Learning from Human Preferences.Come work with us!Anthropic is a public benefit corporation headquartered in San Francisco. We offer competitive compensation and benefits, optional equity donation matching, generous vacation and parental leave, flexible working hours, and a lovely office space in which to collaborate with colleagues.