Spectrum
Sr Mgr, Competitive Intelligence
Spectrum, Stamford, Connecticut, United States, 06925
The Senior Manager, Competitive Intelligence, is responsible for tracking and reporting competitive intelligence across Spectrum’s footprint, focused on the Residential and SMB products. The candidate is responsible for tracking competitive performance, market share, and product development. In addition, the candidate will focus on monitoring competitor earnings calls, press releases, and supporting competitive targeting campaigns.
MAJOR DUTIES AND RESPONSIBILITIES Identifies, assesses, and sources intelligence from internal and external sources that includes fiber tracking and forecasting. Prepares quarterly Market Share and flow share reports. Supports Competitive Targeting projects and performs analyses as needed. Supports quarterly Competitive Deck and performs analyses as needed. Understands the measurement of homes passed overlap information for regional and local competitors. Analyzes market share and flow share trends for all competitors, at a local market level. Assesses growth opportunities and threats by geography and product. Analyzes offers and promotional tactics for national, regional, and local competitors. Keeps abreast of key industry and product trends. Gains an understanding of business needs and researches and recommends solutions. Maintains a focus on customer excellence and links to business challenges and objectives with tactical execution and results. Performs other duties as assigned.
REQUIRED QUALIFICATIONS Skills/Abilities and Knowledge Ability to read, write, speak and understand English. Strong knowledge of marketing principles, techniques, and processes. Ability to conduct competitive analysis and business/ industry research. Solid understanding of field marketing and intelligence. Strong communication skills, including experience presenting complex information in a concise and easy to understand fashion. MS Office skills, including PowerPoint, Excel, and Word - with high level of proficiency in Excel. Ability to manage large, complex data projects. Strong organizational skills and attention to detail. Ability to succeed in a fast-paced dynamic environment with limited oversight. Ability to analyze and interpret data. Ability to effectively present information to management. Ability to make decisions and solve problems while working under pressure. Ability to supervise and motivate others. Ability to think strategically and anticipate future trends, needs, and expectations. Ability to analyze large datasets to summarize key trends and synthesize insights. Proficiency with Microstrategy, ThinkCell, and Tableau required. Proficiency with SQL and Alteryx preferred. Education Bachelor’s degree in Marketing, Management, Finance, Statistics, or Economics or equivalent work experience. MBA preferred. Related Work Experience
Number of Years: Marketing or Strategic Planning experience: 6-7 years. WORKING CONDITIONS Office environment. Occasional travel.
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MAJOR DUTIES AND RESPONSIBILITIES Identifies, assesses, and sources intelligence from internal and external sources that includes fiber tracking and forecasting. Prepares quarterly Market Share and flow share reports. Supports Competitive Targeting projects and performs analyses as needed. Supports quarterly Competitive Deck and performs analyses as needed. Understands the measurement of homes passed overlap information for regional and local competitors. Analyzes market share and flow share trends for all competitors, at a local market level. Assesses growth opportunities and threats by geography and product. Analyzes offers and promotional tactics for national, regional, and local competitors. Keeps abreast of key industry and product trends. Gains an understanding of business needs and researches and recommends solutions. Maintains a focus on customer excellence and links to business challenges and objectives with tactical execution and results. Performs other duties as assigned.
REQUIRED QUALIFICATIONS Skills/Abilities and Knowledge Ability to read, write, speak and understand English. Strong knowledge of marketing principles, techniques, and processes. Ability to conduct competitive analysis and business/ industry research. Solid understanding of field marketing and intelligence. Strong communication skills, including experience presenting complex information in a concise and easy to understand fashion. MS Office skills, including PowerPoint, Excel, and Word - with high level of proficiency in Excel. Ability to manage large, complex data projects. Strong organizational skills and attention to detail. Ability to succeed in a fast-paced dynamic environment with limited oversight. Ability to analyze and interpret data. Ability to effectively present information to management. Ability to make decisions and solve problems while working under pressure. Ability to supervise and motivate others. Ability to think strategically and anticipate future trends, needs, and expectations. Ability to analyze large datasets to summarize key trends and synthesize insights. Proficiency with Microstrategy, ThinkCell, and Tableau required. Proficiency with SQL and Alteryx preferred. Education Bachelor’s degree in Marketing, Management, Finance, Statistics, or Economics or equivalent work experience. MBA preferred. Related Work Experience
Number of Years: Marketing or Strategic Planning experience: 6-7 years. WORKING CONDITIONS Office environment. Occasional travel.
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