Director of E-commerce

Slatkin + Co, founded by industry pioneer Harry Slatkin, is a premier home fragrance and personal care company renowned for its meticulously crafted scents developed by master perfumers. Following Harry's success in building Bath & Body Works' home fragrance into a billion-dollar business, he launched HomeWorx in 2017. Today, Slatkin + Co's diverse portfolio of brands and hundreds of fragrances are available nationwide through mass, drug, grocery, dollar, and specialty retailers. POSITION SUMMARY We seek a driven, innovative Director of Ecommerce to spearhead our direct-to-consumer (DTC) and omnichannel growth initiatives. Reporting into the Vice President of Sales, this strategic leader will shape Slatkin + Co's digital future, managing a high-performing team while orchestrating cross-functional collaboration to drive revenue growth and enhance customer experience across all digital touchpoints. This individual will have a proven track record of success scaling large scale or emerging CPG brands in the categories of beauty or fragrance. KEY RESPONSIBILITIES Strategic Leadership & Growth Design and implement comprehensive ecommerce strategies to accelerate market share and revenue growth Lead the digital roadmap development in partnership with marketing, product and engineering teams Drive business strategy across sales, merchandising, pricing, and promotions Establish and optimize end-to-end digital customer experiences Digital Operations & Analytics Oversee website merchandising, content strategy, and SEO optimization Lead data-driven decision making through advanced analytics and reporting Manage KPIs including conversion rates, customer lifetime value, and retention metrics Direct paid media strategy across SEM, Social, and Display channels Develop mobile-first shopping experiences Customer Experience & Marketing Drive lifecycle marketing initiatives including email, SMS, CRM, and loyalty programs Build sophisticated remarketing and retention programs Develop influencer and UGC strategy for beauty audience Develop and execute customer acquisition and retention strategies Create targeted marketing campaigns based on customer segmentation Optimize digital touchpoints to enhance customer engagement and conversion Build and mentor a high-performing ecommerce team Foster innovative, results-driven culture Manage relationships with external agencies and vendors Collaborate with cross-functional teams including finance, operations, and creative REQUIRED SKILL/QUALIFICATIONS 10+ years of progressive successful ecommerce experience, with 5+ years in senior leadership Proven track record of driving significant revenue growth in DTC/ecommerce, scaling DTC brands to $50M Strong analytical skills with expertise in data-driven decision making Experience managing and developing high-performing teams Bachelor's degree required; MBA preferred Deep understanding of digital marketing, CRM, and ecommerce platforms Experience in platforms & Apps including Shopify, Omni Channel Retailers (Walmart, Target, Tik Tok Shop, Michaels, Others), Order Desk, Yotpo, Klarna, Facebook, Google Ads Seniority level

Director Employment type

Full-time Job function

Sales, Manufacturing, and Supply Chain Industries

Personal Care Product Manufacturing, Furniture and Home Furnishings Manufacturing, and Online and Mail Order Retail

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