Digital Marketing Strategist

Farmers Home Furniture is seeking a digital marketing strategist to join our advertising department. Founded in 1949, Farmers has since become one of the fastest growing furniture retailers, with over 250 store locations throughout the Southeast. As one of the largest employee-owned companies, we are committed to providing our customers with the best possible service and selection.

Job Description:

Develop concepts using Google Ads, Analytics, YouTube and Big Query developed dashboardsDevise and implement strategies that drive online traffic to the company’s websites to create additional lead generation opportunities.Working knowledge of Search Engine Optimization to maintain strong organic KPI’sManage online brand and product campaigns to ensure consistency and raise brand awareness.Improve the usability, consistency, design, and content of segment external websiteProvide and evaluate website analytics to determine future digital strategiesAssist with supporting new product launchesTranslate company goals and objectives into actionable & measurable digital marketing programs including SEO, PPC, social, mobile, email, online media, website strategy and other digital componentsDevelop digital metrics strategies and conduct analysis to make recommendations that will increase company ROIPlan, execute and monitor digital/social media campaigns across Meta, Instagram, YouTube, Google, Pinterest and emerging social networks/technologiesEmployee Benefits:

Employee Stock Ownership Plan (ESOP)401K Plan with Employer Matching FundsGroup Medical, Dental and Life InsuranceAnnual Paid VacationPaid Sick LeaveAdditional Voluntary Insurance Programs AvailablePaid Holidays, including the Employee's BirthdayEmployee Purchase Discounts