Cincinnati USA Regional Chamber
Senior Marketing Manager
Cincinnati USA Regional Chamber, Cincinnati, Ohio, United States, 45208
Senior Marketing ManagerThe Cincinnati USA Regional Chamber’s mission is to grow the vibrancy and economic prosperity of the Cincinnati region. The Cincinnati Chamber team is working on behalf of member businesses to ignite business resiliency and inclusive growth, to invest in the people who call this region home, to lead regional connectivity through collaboration, and to champion the region’s unique advantages. The Cincinnati Chamber is powered by inclusion, regional thinking, data, policy, and relationships. Our vision is that the region embodies the Future City, where business growth delivers the economic platform that accelerates opportunity for everyone who calls this region home. For more information, visit cincinnatichamber.com.We are seeking a highly skilled and passionate Senior Manager of Marketing to drive marketing efforts for our signature community events and policy-focused programs.
This role is located in Cincinnati, OH, and the new team member is expected to be present in our downtown office at least 3 days/week.A bit about us: We are a small and nimble marketing organization within the Chamber. That means we do it all – from brand identity and social media strategy to re-sizing images and printing event signage. We leverage one another’s skill sets, pitch in as needed, and outsource when we know it can be more efficient/effective. But, we also have clear lines of responsibility. Each team member focuses on a department within the Chamber and is responsible for understanding the department’s goals and building/executing marketing activities that will drive successful achievement of those goals.The ideal candidate will be excited to work within this rubric. They will be highly collaborative, agile, an effective communicator, relationship builder, team player and passionate about the Chamber’s mission and vision. They have a “we” vs. “me” attitude and are willing to roll their sleeves up to support the entire organization. They recognize their role is critical to the success of key revenue-driving events and in advancing the Chamber’s reputation in our region. And, they are a “soup-to-nuts” marketer able to bring strategic thinking, innovative ideas as well as flawless execution to their plans.RESPONSIBILITIESOwn marketing for high-profile Chamber initiatives, including our signature community events as well as the Chamber’s broader civic and policy engagement efforts.Create, manage the budget for, and execute detailed integrated marketing plans for each of our community events: Asian Food Fest, Taste of Cincinnati, and Oktoberfest. Deliver new, innovative marketing elements that achieve event goals and ensure all marketing-focused sponsorship requirements are met.Build marketing strategies that elevate our advocacy efforts and policy positions among relevant stakeholders. Partner with Content Strategy & Communications Manager to develop materials for Government Affairs and Civic and Regional Partnerships teams.Collaborate with the Vice President of Marketing & Communications to draft press releases, media alerts and partner with an external PR agency on key announcements.Develop communication plans for community events and advocacy initiatives that leverage Chamber email and social media capabilities. Contribute to Chamber’s overarching content calendar and produce email, social media and paid advertising campaigns for owned initiatives as needed.Engage appropriate internal and external partners to brainstorm, gather feedback and gain buy-in for all marketing activities.Own project management of marketing-related activities, including definition of roles and responsibilities, internal communications and timelines.Work with a designer to build all digital, print and social media content for related events and programs.Identify, contract and manage relationships with external vendors as needed.Develop and report on performance metrics for all owned initiatives.QUALIFICATIONS AND EXPERIENCEBachelor’s degree required.10-12 years of consumer (B2C) marketing experience across key channels (print, digital, social, email, radio/tv); live event experience required.Demonstrated success in managing budgets for marketing events, optimizing resources for maximum impact.Experience guiding visual design and ensuring brand consistency across all materials.PR experience, either at an agency or managing/owning it in-house or as part of project-based work.Ability to manage/oversee multiple vendors, including negotiating rates, reviewing contracts and providing on-the-spot course correction/feedback.Creative/proactive problem-solving ability with meticulous attention to detail.Exceptional relationship building skills with an inherent ability to develop and maintain productive, positive relationships through strong communication and interpersonal skills.Excellent writing and communication skills.Experience with Adobe Creative Suite products (InDesign, Illustrator, Dreamweaver, etc), and website content management platforms a plus.A passion for the Chamber’s mission to grow our region’s economy, population and cultural vibrancy in an inclusive way.
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This role is located in Cincinnati, OH, and the new team member is expected to be present in our downtown office at least 3 days/week.A bit about us: We are a small and nimble marketing organization within the Chamber. That means we do it all – from brand identity and social media strategy to re-sizing images and printing event signage. We leverage one another’s skill sets, pitch in as needed, and outsource when we know it can be more efficient/effective. But, we also have clear lines of responsibility. Each team member focuses on a department within the Chamber and is responsible for understanding the department’s goals and building/executing marketing activities that will drive successful achievement of those goals.The ideal candidate will be excited to work within this rubric. They will be highly collaborative, agile, an effective communicator, relationship builder, team player and passionate about the Chamber’s mission and vision. They have a “we” vs. “me” attitude and are willing to roll their sleeves up to support the entire organization. They recognize their role is critical to the success of key revenue-driving events and in advancing the Chamber’s reputation in our region. And, they are a “soup-to-nuts” marketer able to bring strategic thinking, innovative ideas as well as flawless execution to their plans.RESPONSIBILITIESOwn marketing for high-profile Chamber initiatives, including our signature community events as well as the Chamber’s broader civic and policy engagement efforts.Create, manage the budget for, and execute detailed integrated marketing plans for each of our community events: Asian Food Fest, Taste of Cincinnati, and Oktoberfest. Deliver new, innovative marketing elements that achieve event goals and ensure all marketing-focused sponsorship requirements are met.Build marketing strategies that elevate our advocacy efforts and policy positions among relevant stakeholders. Partner with Content Strategy & Communications Manager to develop materials for Government Affairs and Civic and Regional Partnerships teams.Collaborate with the Vice President of Marketing & Communications to draft press releases, media alerts and partner with an external PR agency on key announcements.Develop communication plans for community events and advocacy initiatives that leverage Chamber email and social media capabilities. Contribute to Chamber’s overarching content calendar and produce email, social media and paid advertising campaigns for owned initiatives as needed.Engage appropriate internal and external partners to brainstorm, gather feedback and gain buy-in for all marketing activities.Own project management of marketing-related activities, including definition of roles and responsibilities, internal communications and timelines.Work with a designer to build all digital, print and social media content for related events and programs.Identify, contract and manage relationships with external vendors as needed.Develop and report on performance metrics for all owned initiatives.QUALIFICATIONS AND EXPERIENCEBachelor’s degree required.10-12 years of consumer (B2C) marketing experience across key channels (print, digital, social, email, radio/tv); live event experience required.Demonstrated success in managing budgets for marketing events, optimizing resources for maximum impact.Experience guiding visual design and ensuring brand consistency across all materials.PR experience, either at an agency or managing/owning it in-house or as part of project-based work.Ability to manage/oversee multiple vendors, including negotiating rates, reviewing contracts and providing on-the-spot course correction/feedback.Creative/proactive problem-solving ability with meticulous attention to detail.Exceptional relationship building skills with an inherent ability to develop and maintain productive, positive relationships through strong communication and interpersonal skills.Excellent writing and communication skills.Experience with Adobe Creative Suite products (InDesign, Illustrator, Dreamweaver, etc), and website content management platforms a plus.A passion for the Chamber’s mission to grow our region’s economy, population and cultural vibrancy in an inclusive way.
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