Legends
Marketing Manager - University of Miami
Legends, Coral Gables, Florida, United States,
LEGENDS
Founded in 2008, Legends’ operating divisions worldwide include – Global Partnerships, Global Sales, Hospitality, Global Partnerships, Global Merchandise, Global Technology Solutions, Attractions, and Growth Enterprises – offering clients and partners a 360-degree data and analytics-fueled service solution platform to elevate their brand and execute their vision. Currently, Legends works with marquee clients across business verticals including professional sports; collegiate; attractions; entertainment; and conventions and leisure. We are the industry leaders in designing, planning, and realizing exceptional experiences in sports and entertainment. For more information, visit www.Legends.net and follow us on Twitter and Instagram @TheLegendsWay.
UNIVERSITY OF MIAMI
The University of Miami has entered a long-term partnership with Legends to oversee athletics ticket sales, customer service, annual fund solicitation/engagement, ticket operations, digital marketing, corporate partnerships, and multi-media rights opportunities. In addition, Legends will represent the University in developing campus-wide strategic partnerships. As the exclusive partner for Miami Athletics, Legends will engage Hurricanes fans and donors, local and regional South Florida businesses, and national brands with unique and integrated sponsorship, ticketing, and hospitality options.
THE ROLE
The Manager, Marketing will be responsible for digital marketing initiatives including email marketing, analytics/reporting, paid advertising campaigns (display, search, social media, etc.), website advertising, mobile messaging, and other emerging technologies. The ideal candidate will leverage all digital marketing channels to drive e-commerce site traffic, sales, and customer base growth. In addition, this role will be involved in the day-to-day development and scheduling of content across all digital marketing channels. The Manager, Marketing will work under the guidance of the Director, Marketing.
Essential Functions
Lead the University of Miami Hurricanes digital marketing strategy for assigned revenue and engagement initiatives including, but not limited to, season ticket renewals/new sales, individual game ticket sales, suites, parking, hospitality, retail, annual fund donations, corporate partnerships, and 50/50 raffle sales.Build customer segments, customer journeys, A/B testing, and advertising campaigns in Oracle Eloqua to drive new season/individual game ticket revenue, retail sales, and annual fund donations.Oversee email marketing strategies and execution including developing, building, testing, and optimizing highly segmented email campaigns for assigned revenue streams.Coordinate with the social media team on executing social campaigns and assist with developing landing pages, tracking tags, and advertisements for MiamiHurricanes.com and eVenue websites.Coordinate with Paciolan, Salesforce, Conversica, BUMP 50/50 raffle, and other partners.Coordinate paid advertising campaigns for ticket, philanthropic, and retail initiatives.Work closely with the Director, Marketing to initiate and develop content for all digital marketing channels, including email, website, search, social media, etc.Traffic banner ads for ticketed sports and annual fund donor acquisition initiatives across both internal and external web placements.Participate in the SMS strategy development and implementation across assigned initiatives.Assist in copywriting, editing, and proofreading copy for email and website.Assist with managing digital surveys, website form submissions, and customer communication subscriptions.Develop website landing pages for ticketing and annual fund initiatives.Assist with developing creative and strategic marketing campaigns to drive data collection, ticket sales, engage fans, and expand the brand.Assist with analyzing the performance of digital marketing channels via various analytics platforms.Oversee execution of digital communications including email, social media, and SMS: pre/live/post event updates, automated messages, etc.Monitor and analyze all traffic on our digital marketing channels during events.
Qualifications
One-to-two years of digital marketing and/or email marketing experience; agency or sports industry experience a plus.Proficient in Adobe Creative Suite (Photoshop, InDesign, etc.).Working knowledge of web analytics and reporting tools (Such as Google Analytics and Google Data Studio)Proficient in HTML coding. CSS is a plus.Working knowledge of Content Management Systems, Oracle Eloqua, or a similar email marketing platformUnderstanding of email marketing strategy and best practices.Exceptional writing, editing, and multi-tasking skills.Strong ability to think strategically, creatively, and quickly.Outstanding communication and interpersonal skills.Ability to work nights and weekends
Compensation
Competitive salary commensurate with experience, and a generous benefits package that includes: medical, dental, vision, life and disability insurance, paid vacation, and 401k plan.
WORKING CONDITIONS
Location : On-Site
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to sit, talk, hear; use hands to finger, and handle controls. The employee frequently is required to reach with hands and arms. The employee is required to stand, walk, and stoop. Specific vision abilities required by this job include close vision and the ability to adjust focus.
Legends is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, disability, or genetic information.
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Founded in 2008, Legends’ operating divisions worldwide include – Global Partnerships, Global Sales, Hospitality, Global Partnerships, Global Merchandise, Global Technology Solutions, Attractions, and Growth Enterprises – offering clients and partners a 360-degree data and analytics-fueled service solution platform to elevate their brand and execute their vision. Currently, Legends works with marquee clients across business verticals including professional sports; collegiate; attractions; entertainment; and conventions and leisure. We are the industry leaders in designing, planning, and realizing exceptional experiences in sports and entertainment. For more information, visit www.Legends.net and follow us on Twitter and Instagram @TheLegendsWay.
UNIVERSITY OF MIAMI
The University of Miami has entered a long-term partnership with Legends to oversee athletics ticket sales, customer service, annual fund solicitation/engagement, ticket operations, digital marketing, corporate partnerships, and multi-media rights opportunities. In addition, Legends will represent the University in developing campus-wide strategic partnerships. As the exclusive partner for Miami Athletics, Legends will engage Hurricanes fans and donors, local and regional South Florida businesses, and national brands with unique and integrated sponsorship, ticketing, and hospitality options.
THE ROLE
The Manager, Marketing will be responsible for digital marketing initiatives including email marketing, analytics/reporting, paid advertising campaigns (display, search, social media, etc.), website advertising, mobile messaging, and other emerging technologies. The ideal candidate will leverage all digital marketing channels to drive e-commerce site traffic, sales, and customer base growth. In addition, this role will be involved in the day-to-day development and scheduling of content across all digital marketing channels. The Manager, Marketing will work under the guidance of the Director, Marketing.
Essential Functions
Lead the University of Miami Hurricanes digital marketing strategy for assigned revenue and engagement initiatives including, but not limited to, season ticket renewals/new sales, individual game ticket sales, suites, parking, hospitality, retail, annual fund donations, corporate partnerships, and 50/50 raffle sales.Build customer segments, customer journeys, A/B testing, and advertising campaigns in Oracle Eloqua to drive new season/individual game ticket revenue, retail sales, and annual fund donations.Oversee email marketing strategies and execution including developing, building, testing, and optimizing highly segmented email campaigns for assigned revenue streams.Coordinate with the social media team on executing social campaigns and assist with developing landing pages, tracking tags, and advertisements for MiamiHurricanes.com and eVenue websites.Coordinate with Paciolan, Salesforce, Conversica, BUMP 50/50 raffle, and other partners.Coordinate paid advertising campaigns for ticket, philanthropic, and retail initiatives.Work closely with the Director, Marketing to initiate and develop content for all digital marketing channels, including email, website, search, social media, etc.Traffic banner ads for ticketed sports and annual fund donor acquisition initiatives across both internal and external web placements.Participate in the SMS strategy development and implementation across assigned initiatives.Assist in copywriting, editing, and proofreading copy for email and website.Assist with managing digital surveys, website form submissions, and customer communication subscriptions.Develop website landing pages for ticketing and annual fund initiatives.Assist with developing creative and strategic marketing campaigns to drive data collection, ticket sales, engage fans, and expand the brand.Assist with analyzing the performance of digital marketing channels via various analytics platforms.Oversee execution of digital communications including email, social media, and SMS: pre/live/post event updates, automated messages, etc.Monitor and analyze all traffic on our digital marketing channels during events.
Qualifications
One-to-two years of digital marketing and/or email marketing experience; agency or sports industry experience a plus.Proficient in Adobe Creative Suite (Photoshop, InDesign, etc.).Working knowledge of web analytics and reporting tools (Such as Google Analytics and Google Data Studio)Proficient in HTML coding. CSS is a plus.Working knowledge of Content Management Systems, Oracle Eloqua, or a similar email marketing platformUnderstanding of email marketing strategy and best practices.Exceptional writing, editing, and multi-tasking skills.Strong ability to think strategically, creatively, and quickly.Outstanding communication and interpersonal skills.Ability to work nights and weekends
Compensation
Competitive salary commensurate with experience, and a generous benefits package that includes: medical, dental, vision, life and disability insurance, paid vacation, and 401k plan.
WORKING CONDITIONS
Location : On-Site
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to sit, talk, hear; use hands to finger, and handle controls. The employee frequently is required to reach with hands and arms. The employee is required to stand, walk, and stoop. Specific vision abilities required by this job include close vision and the ability to adjust focus.
Legends is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, disability, or genetic information.
#J-18808-Ljbffr