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RAPP

VP, Analytics Enablement

RAPP, Chicago, Illinois, United States, 60290


RAPP Chicago is looking for a VP, Analytics Enablement to join our award-winning Marketing Sciences team.

WHO WE ARE:RAPP is a global, next-generation precision marketing agency, harnessing data, creativity, technology, and empathy to drive client growth at scale. We stand up for individuality. We speak up against bland, broad-brush generalizations. We fight for solutions that adapt to the individual’s needs, beliefs, behaviors, and aspirations. And we commit to doing this in every aspect of our work for clients and their consumers.We actively foster an inclusive workplace where diversity and individual difference are valued and leveraged to achieve the agency’s vision. And most importantly we value every individual’s wellbeing.HOW WE DO IT:At RAPP we are focused on the individual and how we can create value from every individual’s experience with a brand. We do this across three capability areas: customer centric consulting, creativity that inspires action and customer experience management.Our data analysts know who that person is. Our strategists understand what they want. And our award-winning Technologists and Creatives know how to get it to them.RAPP is an integral part of Omnicom’s Precision Marketing Group, comprising 4,000 creatives, technologists, strategists, and data and marketing scientists across 40 global markets.YOUR ROLE:The VP, Analytics Enablement leads the strategic planning and tactical execution of digital measurement solutions across RAPP client initiatives, providing consultation and technical solutions to fulfill tracking and analytics implementation goals. This person will balance leadership responsibilities with subject matter expertise in tracking architecture, conventions and taxonomies, and martech platforms best practices including analytics and digital media. At RAPP, Analytics Enablement exists at the intersection between analytics and technology, ensuring comprehensive marketing measurement in a privacy-first cookieless world.YOUR RESPONSIBILITIES:Provides leadership on the Analytics Enablement team in the creation of tracking architecture and validation of measurement techniques across RAPP client and agency initiativesDirectly interfaces with clients, partners, and agency colleagues, communicating in a manner to inspire confidence while maintaining a documentation-first approachAuthors SOWs, scope documentation, and project resource hours estimates; contributes to agency business development initiativesConducts personnel management to foster team growth and talent retentionConceives of tracking architecture for client initiatives and campaigns, producing flow diagrams and technical specifications, thereby allowing both digital and offline interactions to be tracked, analyzed, and optimizedEducates clients and agency colleagues on industry changes relevant to analytics and data privacy, including cookieless future, Google Privacy Sandbox, Apple MPP, and Apple LTPAuthors and maintains campaign naming and URL tagging conventions and taxonomiesPerforms discovery of client marketing and technology ecosystems, business goals, and personnel resourcesAdvises on CRM and email marketing measurement using tools including Salesforce Marketing Cloud and Litmus Email AnalyticsAdvises on digital media tracking based on experience with Google Marketing Platform (Campaign Manager, DV360, SA360, ADH, and Ads), other DSPs, Microsoft Ads, Facebook Ads, Pinterest Ads, Twitter Ads, LinkedIn Ads, and AppsFlyer and Branch MMPsAdvises on tag management implementation and validation through platforms such as Google Tag Manager, Ensighten, Adobe Launch, and ObservePointEvangelizes the Analytics Enablement discipline and objectives to new and existing clients as well as with cross-disciplinary leadership peers in other RAPP offices to identify new opportunities, socialize existing services, and encourage widespread adoptionREQUIRED SKILLS:10-15 years of analytics and technology experience, at least 5 years with Advertising, Marketing, Analytics, or Digital Media firms supporting multiple concurrent clientsExperience managing an agency team, facilitating talent retention, providing growth and mentoring opportunities, articulating actionable goals, and resolving personnel issuesExperience authoring scope documents, including statements of work, hours estimates, BRDs, and milestone roadmapsExperience implementing and configuring systems including web and app analytics, reporting and dashboards, and A/B/multivariate testingExperience utilizing tag management systems, including Google Tag Manager, Adobe Launch, and Ensighten to support the deployment of web and media analytics tracking tags on pageview-based websites, single-page applications, and mobile appsExperience administering Google Analytics 4; Accounts and Properties, including the creation of Custom DimensionsExperience configuring Adobe Analytics Report Suites including Classifications, SAINT, and eVars / sPropsExperience with enterprise taxonomy management tools including Claravine and AccuticsExperience with Apple MPP mitigation platforms including Litmus Email AnalyticsExperience with the architecture and deployment of mobile tracking solutions, including SDK integration, server-postbacks, and MMP providers a plusInnovative Problem-Solving & Commitment : Ability to solve complex measurement and business challenges through creativity, while maintaining a commitment to self-driven continuing education to remain current on techniques, vendors, and the wider marketing landscapePresentation & Public Speaking : Ability to produce client-ready written documents and presentation decks along with strong public speaking skills to facilitate positive in-person client meetings, agency gatherings, and the representation of RAPP in public forumsLeadership & Personal Traits : Strong management skills and a proven track record of talent development; superb interpersonal and communication skills; optimistic and confident presence to inspire team growth, encourage talent retention, and motivate service offering excellenceRAPP's current hybrid model is designed to enable in-person connections and collaboration that is core to our culture, while also supporting flexibility for all employees. As such, we have the option to work from home two days per week, if we'd like.RAPP provides a competitive salary and comprehensive benefits plan. Benefits for this role include health/vision/dental insurance, 401(k), stock options, Healthcare & Dependent Flexible Spending Accounts, vacation, sick, and personal days and positive activism days, paid parental leave and disability benefits. For more information regarding Omnicom benefits, please visit www.omnicombenefits.com . A reasonable estimate of the salary for this role, at the time of posting, is $157,500 - $189,000. This range is specific to Chicago and multiple factors are considered in making compensation decisions including, but not limited to: skill set, experience and training, certifications; etc. This is an exempt position. If your requirements fall outside of this range, you are still welcome to apply.“As an EEO/Affirmative Action Employer all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status.”NOTE: This job description is not intended to be all-inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of the organization.Do you currently work for an Omnicom agency?

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Are you authorized to work in the USA?

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Will you now or in the future require the company to sponsor your employment visa status (E.g. H1B status)?

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I certify that the answers given herein are true and complete to the best of my knowledge. I authorize investigation of all statements contained in this application for employment as may be necessary in arriving at an employment decision I hereby understand and acknowledge that, unless otherwise defined by applicable law, any employment relationship with this organization is of an “at will” nature, which means the Employee may resign at any time and the Employer may discharge the Employee at any time with or without cause. It is further understood that this “at will” employment relationship may not be changed by any written document or by conduct unless such a change is specifically acknowledged in writing by an authorized executive of this organization. I understand that as part of the offer process I will be subject to a background check that will include but is not limited to a criminal background check. In the event of employment, I understand that false or misleading information given I my application or interview (s) may result in discharge. I understand, also, that I am required to abide by all rules and regulations of the Employer.

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What Makes you Fiercely Individual?

At RAPP, we celebrate and honor the fierce individuality of our people. That's why we are working hard to ensure our RAPP community represents the vibrant, diverse world around us. Part of that work includes understanding things like:Who expresses interest in our open roles?Of those who express interest, who then joins our agency?Of those who join our ranks, who stays with us for 2+ years?Answering these questions gives us insight into what's working and what isn't when it comes to our DE&I goals. Your responses to the below questions aren't required, but will greatly support us gaining a better understanding of the applicant-to-employee journey. Any information you provide will remain anonymous and will not in any way impact whether you move forward in our process. Thank you!Which of the following best represents you? (Select one)WhiteBlack or African AmericanHispanic/LatinXAsianAmerican Indian or Alaskan NativeNative Hawaiian or Pacific IslanderTwo or More RacesI identify in a different wayPrefer not to disclosePlease select the gender identity which applies to you.FemaleMaleGender-NeutralNon-BinaryAgenderPangenderGenderqueerTwo-SpiritThird genderMy gender is not listed herePrefer not to sayPronounsShe, her, hersHe, him, hisThey, them, theirZe, zir, zirsZe, hir, hirsMy pronouns are not listed herePrefer not to sayAre you Transgender (Select one)YesNoPrefer not to sayWhich of these best describes your sexual orientation? Please select one. (Select one)Heterosexual or straightHomosexual or Lesbian/GayBisexualAsexualPansexualQueerMy sexual orientation is not listed herePrefer not to say

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For government reporting purposes, we ask candidates to respond to the below self-identification survey.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file.As set forth in RAPP’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows:A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.Voluntary Self-Identification of Disability

Form CC-305Page 1 of 1OMB Control Number 1250-0005Expires 04/30/2026Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file.As set forth in RAPP’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.Gender

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If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows:A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.Veteran Status

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We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp .How do you know if you have a disability?

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