Content marketing lead
Watershed, San Francisco, CA, United States
About Watershed
Watershed is a software platform for running a world-class climate program. We measure our success in the carbon reduction achievements of our customers. We are looking for team members who love product-building, want to work hard at a mission-oriented startup, and will collaborate with us in shaping the culture of a growing team.
We have offices in San Francisco, New York and London and remote team members across the US and Europe. We hope that you'll be interested in joining us!
The role
We’re looking for a creative and analytical marketing leader to own our content program and take it to the next level. You’ll play a crucial role in delighting our audiences, supercharging our pipeline, and telling the story behind our mission to accelerate the climate economy. Partnering closely with teams across Watershed, you’ll architect an industry-leading content strategy and help bring a program of compelling assets to life.
You will:
- Own and scale a full-funnel content strategy––from architecting the plan, to writing and overseeing content across channels, to executing on distribution plans and reporting on metrics.
- Write, copyedit, and oversee the creation of thoughtful assets that fuel campaigns and narratives, including long-form content, blog posts, videos, email, social, and more.
- Run an efficient, high-performing content marketing program, including managing calendars, tools, processes, and dashboards.
- Lead, coach, and inspire a small but mighty team of full-time and contract marketers.
- Be a steward for our brand voice, helping it evolve and scale across channels.
You might be a fit if you have:
- At least 6+ years of experience in B2B content marketing.
- Experience leading teams as an empathetic, collaborative, and effective people manager.
- Demonstrable success owning and executing on a content strategy, tracking performance, and achieving results.
- A finger on the pulse of content trends, insights, and tools.
- Experience distilling complex topics into easily digestible, compelling assets.
- Superb grammar, writing, proofreading, and editorial skills.
- The ability to thrive in a high-growth, fast-paced environment.
The anticipated salary range is in addition to a total rewards benefit package including equity, health/dental/vision insurance, 401(k), unlimited paid time off, paid parental leave, fertility, and mental health programs.
Salary Range
$139,500—$180,000 USD