City of San Jose, CA
Public Information Manager - San Jose Mineta International Airport
City of San Jose, CA, San Jose, CA
an employer application. Candidates are required
Public Information Manager
San José, CA
The City of San José invites applications for
an employer application. Candidates are required
for the 2023-2024 fiscal year. Extensive information
Executive Search Services Provided By ADK Consulting & Executive Search
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The City of San José
Known as the “Capital of Silicon Valley,” the City of San
The Airport The Position and Duties (continued)
The Position and Duties
The Ideal Candidate (continued)
José plays a vital economic and cultural role anchoring
the world’s leading region of innovation. Encompassing
approximately 181 square miles at the southern tip of
the San Francisco Bay, San José is Northern California’s
largest city and the 12th largest city in the nation. With
nearly one million residents, San José is one of the
most diverse large cities in the United States. San
José’s transformation into a global innovation center
has resulted in one of the largest concentrations of
technology companies and expertise in the world,
including major tech headquarters like Cisco, Adobe,
Zoom, Samsung, and eBay as well as start-ups and
advanced manufacturing. The City of San José has
twice been named “The Most Innovative Large City in
America” by the Center for Digital Government.
San José’s quality of life is unsurpassed. Surrounded
by the Diablo and Santa Cruz mountain ranges and
enjoying an average of 300 days of sunshine a year,
residents have easy access to the beaches along the
California coast including Santa Cruz, Monterey, and
The approved salary range for this position is $144,274 –
$176,586 (includes Non-Pensionable Wage of 5%). The
actual salary shall be determined by the final candidate’s
qualifications and experience.
Carmel; Yosemite and Lake Tahoe in the Sierra Nevada;
local and Napa Valley wine country; and the rich cultural
and recreational life of the entire Bay region. San José
For more information on employee benefits, visit the
City’s Human Resources Benefits website.
has received accolades for its vibrant neighborhoods,
healthy lifestyle, and diverse attractions from national
media including Business Week and Money magazines.
For more information about the unparalleled quality of
life in San José please visit https://www.sjeconomy.com/
why-san-jose.
In 2011, the City adopted Envision San José 2040, a
long-term growth plan that sets forth a vision and a
comprehensive road map to guide the City’s anticipated
growth through the year 2040. The Plan, which
embodies the City’s “more urban future,” proactively
directs significant anticipated growth in new homes
and workplaces into transit-accessible, infill growth
areas and supports evolution toward a more urban
landscape and lifestyle. The San José area is powered
by one of the most highly educated and productive
populations in America. More than 40% of the workforce
has a bachelor’s degree or higher, compared with 25%
nationally. Forty percent of San José residents are
foreign born, and 50% speak a language other than
English at home.
San José is proud of its rich cultural diversity and global
connections, and the essential role the City plays in
connecting residents and businesses to the nation and
the world.
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City Government
The City of San José is a full-service Charter City and
operates under a Council-Manager form of government.
The City Council consists of 10 council members
elected by district and a mayor elected at large. The City
Manager, who reports to the Council, and her executive
team provide strategic leadership that supports the
policy-making role of the Mayor and the City Council and
motivates and challenges the organization to deliver high
quality services that meet the community’s needs. The
City also actively engages with the community through
• Actively seek and capitalize on opportunities to tell
the Airport’s story and engage global audiences,
including preparing and distributing news releases,
pitching stories, preparing and distributing electronic
newsletters, obtaining and incorporating multimedia
content, and engaging directly with the public using
social media and other emerging communication
tools.
Council-appointed boards and commissions.
In addition to providing a full range of municipal services
including police and fire, San José operates an airport,
municipal water system, a regional wastewater treatment
facility, some 200 neighborhood and regional parks,
and a library system with 24 branches. The City also
oversees convention, cultural, and hospitality facilities
that include the San José McEnery Convention Center,
• Provide crisis communications leadership, planning,
and training for the Airport in anticipation of potential
incidents that could have severe community,
economic, or environmental consequences.
Center for the Performing Arts, California Theater,
Mexican Heritage Plaza, and the SAP Center San José
– home of the National Hockey League’s San José
Sharks. • Manage the Airport’s speakers bureau; represent
City operations are supported by 7,040 full time
equivalent positions and a total budget of $6.1 billion
regarding San José can be found on the City’s website
situations; prepare management and staff for
effective presentations.
at: http://www.sanjoseca.gov.
Fueled by a culture of innovation, San José Mineta
International Airport (SJC) is the Bay Area’s easiest and
most dependable airport due to its medium size, simple
layout, temperate climate, and inland location. SJC is
located just minutes from downtown San José– the Bay
Area’s largest city and the Capital of Silicon Valley. In
2023, SJC was rated the Best Airport in the U.S. by Wall
Street Journal and Best Midsize U.S. Airport in North
America by travelers in the Airports Council International
Airport Service Quality (ASQ) program.
SJC welcomed more than 12 million passengers in
Thousands of stories unfold each day at SJC. As head
of the Airport’s Public Information Section, the Public
Information Manager leads a team of communication
professionals passionate about seeking out those
stories and sharing them with the world. In this role,
the Public Information Manager is responsible for the
planning, implementation and ongoing evaluation of the
Airport’s public information programs including media
relations, community relations, corporate and operational
communication, internal communication, and crisis
2023. The Airport’s two passenger terminals offer 36
gates equipped with passenger boarding bridges,
Specific duties include:
including four swing gates connected to a U.S. Federal
Inspection Services facility. The Airport’s 10 commercial
airline partners serve more than 40 nonstop destinations
across North America and in Asia. SJC’s two fixed-
base operators, as well as several corporate aviation
tenants, serve the business aviation needs of Silicon
Valley; corporate and general aviation traffic represents
more than a quarter of aircraft operations at the Airport.
With a compact footprint of just 1095 acres, SJC’s two,
parallel 11,000 ft. runways are a short taxi from both the
passenger terminals and the general aviation ramp.
Our mission is to connect, serve and inspire. Supporting
• Prepare strategic and tactical communications
plans to achieve Airport’s business goals and advise
Airport management staff regarding communication
approaches and messaging.
this work is a staff of 228 with an annual operating
budget of $176 million and a $614 million Adopted
2024-2028 Capital Improvement Program. SJC is a
self-supporting enterprise operation that receives no
direct General Fund support from the City. The San
José City Council is the policy making body for SJC.
The Airport has an 11-member Airport Commission
The Ideal Candidate
appointed by the Mayor and City Council that serves
in an advisory capacity to the City Council and to the
Director of Aviation regarding aviation issues. The City’s
Airport Commission activity can be reviewed here. SJC
is a department in the Transportation and Aviation City
Service Area. Additional information regarding SJC’s
current core services, related programs, and budget can
be found in the City’s Fiscal Year 2023-2024 Budget
Documents and in the SJC Financial Reports .
communication.
• Research, write and edit a wide range of materials
for a variety of media for clarity, consistency, and The ideal Public Information Manager is a passionate
impact, including publications, presentations, social and effective communicator with an uncompromising
media, and public policy documents.
great communication is bidirectional, their ability to
tell engaging stories is closely matched by their skill
at active listening. Constantly curious, the Public
Information Manager naturally seeks and rapidly
digests new information in order to relay it in a way
allegiance to the truth. Because they recognize that
• Serve as the Airport’s principal Public Information
Officer; build and maintain strong relationships with
both traditional and non-traditional media; assist
Airport management and staff to respond to news
media and public inquiries; maintain the Airport’s
on-call calendar to provide timely and effective
responses to media inquiries 24/7/365.
• Oversee the successful planning and execution of that resonates with diverse audiences who may not
press conferences and other special events intended even speak English, let alone the complex language of
to convey a message.
the airport in community, business, and professional
aviation.
• Train and support Airport leadership, spokespersons
and subject-matter experts in both proactive and
responsive message delivery.
• Facilitate healthy neighborhood and community
relationships, and serve as the Airport’s Ombudsman
to anticipate, prevent and resolve community
concerns regarding Airport operations, plans, and
projects.
• Support the Airport’s collaborative marketing
The ideal candidate has successfully planned, executed,
and evaluated communication initiatives designed to
overcome operational challenges. They are comfortable
and confident speaking on camera; in front of a crowd;
across the table from senior-level executives; and in
campaigns, including partnerships with airlines,
tenants, other government agencies, Silicon Valley
business organizations, and the diverse community
SJC serves.
• Serve as the primary liaison between the Airport’s
Marketing & Communications Division and the City
Manager’s Office Communications team and public
information staff of other City departments.
• Ensure that the Airport’s voice is inclusive and
As a key member of the Marketing and Communications
Division management team, this position works closely
with the Deputy Director of Aviation, Marketing and
engaging to all Airport stakeholders recognizing
the unique needs and perspectives of the diverse
population of airport users and communities the
Airport serves.
• Lead staff in the development and execution of
internal/employee engagement plans and initiatives
and support Airport leadership with effective internal
centered attitude, and is capable of multi-tasking a broad
set of both creative and managerial assignments.
communication.
• Supervise and develop Public Information Section
staff and other Airport personnel involved in public
information activities.
• Manage contractors and consultants
challenging discussions with community members,
college or university in journalism, mass media
coworkers and subordinates. Leading by example
and supervising with empathy, the Public Information
Manager inspires team members to perform to the very
best of their ability and in a way that maximizes their
contribution to the team’s success.
Communications, and the Airport Marketing Manager
to prioritize Division objectives and resources. Strong
project management skills–including planning,
prioritization and effective resource management--are
essential for success in this role. The ideal candidate is
collaborative, proactive, and energetic with a customer-
Education and Experience
• A bachelor’s degree from an accredited
communications, public relations, advertising,
marketing or a closely related field, and six (6)
years of increasingly responsible journalism, mass
media communications, public relations or public
information experience, including three (3) years of
supervisory experience.
• Licenses/Certificates: Possession of a valid
California driver’s license may be required.
• Employment Eligibility: Federal law requires all
employees to provide verification of their eligibility to Please note: After your application is complete, you will
work in this country. Please be informed that the City receive an important email from us. Please check your
of San Jose will NOT sponsor, represent, or sign inbox and your junk/spam folder, and if you have not
any documents related to visa applications/transfers received our email, please notify us at:
for H1-B or any other type of visa which requires admin@adkexecutivesearch.com.
to satisfactorily complete and pass a fingerprint The City of San José is an equal opportunity employer.
based Criminal History Records Check prior to
being considered for a position in this class at the
Airport. This Airport position requires a background
check and a Transportation Security Administration
(TSA) check. The candidate must be fingerprinted
and qualify under all applicable TSA and Airport
regulations.
Compensation and Benefits
How To Apply
To apply online, click here .
Deadline for applications: March 17, 2024
Confidential inquiries are welcomed to:
Rod Dinger, A.A.E.
rod@adkexecutivesearch.com
Anthony Barnes
anthony@adkexecutivesearch.com