Zscaler
Senior Manager of Digital Marketing
Zscaler, San Jose, California, United States, 95199
About Zscaler
Zscaler (NASDAQ: ZS) accelerates digital transformation so that customers can be more agile, efficient, resilient, and secure. The Zscaler Zero Trust Exchange is the company’s cloud-native platform that protects thousands of customers from cyberattacks and data loss by securely connecting users, devices, and applications in any location.
With more than 10 years of experience developing, operating, and scaling the cloud, Zscaler serves thousands of enterprise customers around the world, including 450 of the Forbes Global 2000 organizations. In addition to protecting customers from damaging threats, such as ransomware and data exfiltration, it helps them slash costs, reduce complexity, and improve the user experience by eliminating stacks of latency-creating gateway appliances.
Zscaler was founded in 2007 with a mission to make the cloud a safe place to do business and a more enjoyable experience for enterprise users. Zscaler’s purpose-built security platform puts a company’s defenses and controls where the connections occur—the internet—so that every connection is fast and secure, no matter how or where users connect or where their applications and workloads reside.
Our digital marketing team is looking for a seasoned Sr. Digital Marketing Manager, who will focus on demand generation and integrated digital ads campaigns globally. This role will be responsible for coordinating, supporting, and executing digital marketing campaigns through various online marketing channels to drive brand awareness and lead generation in support of corporate and regional goals. This role will also have a primary focus in the planning, strategy, execution, maintenance, and optimization of advertising campaigns.
This role will partner closely with various internal and external cross-functional teams including Product Marketing, Field Marketing, Demand Generation, Design, Marketing Operations, and Web Development to develop, test, and optimize campaigns. The ideal candidate has a solid understanding of digital marketing across a multitude of channels including social, display, web, email, search as well as experience driving ad operations, CRM, and marketing measurement.
Job Duties And Responsibilities
Develop a deep understanding of existing and prospective users and what drives them to convert into leads.Become a subject matter expert and trusted partner in building account journeys and programmatic digital experiences tailored to our key audiences.Identify and size opportunities in Zscaler’s advertising accounts (such as Google Ads, LinkedIn ads, Facebook ads, etc.), and develop advertising and marketing solutions that improve campaign performance and drive revenue growth.Build reports that distill engagement, leads, and other performance data into actionable insights across the business.Identify and implement best strategies for direct-response and branding campaigns.
Minimum Required Knowledge, Skills, And Abilities
7+ years working in digital marketing, growth marketing, user acquisition, and demand gen areas.Lead campaign execution across channels, including ad configuration, defining target segments, asset maintenance, and creating tracking tags.Working proficiency in Marketo or similar platforms for list management, campaign setup, campaign orchestration, lead management, tracking and reporting.Localization experience is a plus.Experience with audience segmentation and dynamic contentStrong understanding of Google Analytics, Google Tag Manager, and testing toolsExperience with marketing automation systems and digital marketing toolsComfortable working with numbers, KPIs, and optimizing conversion rates while thinking strategicallyLocalization experience is a plusStrong interpersonal and team-player skills with an ability to communicate at all levels of an organization both internally and externally
Preferred Educational Background
B.A./B.S. degree in marketing/business preferred or equivalent years of work experience. MBA is a plus
Zscaler’s salary ranges are benchmarked and are determined by role and level. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations and could be higher or lower based on a multitude of factors, including job-related skills, experience, and relevant education or training.
The base salary range listed for this full-time position excludes commission/ bonus/ equity (if applicable) + benefits.
Base Pay Range
$140,000 — $170,000 USD
By applying for this role, you adhere to applicable laws, regulations, and Zscaler policies, including those related to security and privacy standards and guidelines.
Zscaler is proud to be an equal opportunity and affirmative action employer. We celebrate diversity and are committed to creating an inclusive environment for all of our employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy or related medical conditions), age, national origin, sexual orientation, gender identity or expression, genetic information, disability status, protected veteran status or any other characteristics protected by federal, state, or local laws.
See more information by clicking on the Know Your Rights: Workplace Discrimination is Illegal link.
Pay Transparency
Zscaler complies with all applicable federal, state, and local pay transparency rules. For additional information about the federal requirements, click here .
Zscaler is committed to providing reasonable support (called accommodations or adjustments) in our recruiting processes for candidates who are differently abled, have long term conditions, mental health conditions or sincerely held religious beliefs, or who are neurodivergent or require pregnancy-related support.
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Zscaler (NASDAQ: ZS) accelerates digital transformation so that customers can be more agile, efficient, resilient, and secure. The Zscaler Zero Trust Exchange is the company’s cloud-native platform that protects thousands of customers from cyberattacks and data loss by securely connecting users, devices, and applications in any location.
With more than 10 years of experience developing, operating, and scaling the cloud, Zscaler serves thousands of enterprise customers around the world, including 450 of the Forbes Global 2000 organizations. In addition to protecting customers from damaging threats, such as ransomware and data exfiltration, it helps them slash costs, reduce complexity, and improve the user experience by eliminating stacks of latency-creating gateway appliances.
Zscaler was founded in 2007 with a mission to make the cloud a safe place to do business and a more enjoyable experience for enterprise users. Zscaler’s purpose-built security platform puts a company’s defenses and controls where the connections occur—the internet—so that every connection is fast and secure, no matter how or where users connect or where their applications and workloads reside.
Our digital marketing team is looking for a seasoned Sr. Digital Marketing Manager, who will focus on demand generation and integrated digital ads campaigns globally. This role will be responsible for coordinating, supporting, and executing digital marketing campaigns through various online marketing channels to drive brand awareness and lead generation in support of corporate and regional goals. This role will also have a primary focus in the planning, strategy, execution, maintenance, and optimization of advertising campaigns.
This role will partner closely with various internal and external cross-functional teams including Product Marketing, Field Marketing, Demand Generation, Design, Marketing Operations, and Web Development to develop, test, and optimize campaigns. The ideal candidate has a solid understanding of digital marketing across a multitude of channels including social, display, web, email, search as well as experience driving ad operations, CRM, and marketing measurement.
Job Duties And Responsibilities
Develop a deep understanding of existing and prospective users and what drives them to convert into leads.Become a subject matter expert and trusted partner in building account journeys and programmatic digital experiences tailored to our key audiences.Identify and size opportunities in Zscaler’s advertising accounts (such as Google Ads, LinkedIn ads, Facebook ads, etc.), and develop advertising and marketing solutions that improve campaign performance and drive revenue growth.Build reports that distill engagement, leads, and other performance data into actionable insights across the business.Identify and implement best strategies for direct-response and branding campaigns.
Minimum Required Knowledge, Skills, And Abilities
7+ years working in digital marketing, growth marketing, user acquisition, and demand gen areas.Lead campaign execution across channels, including ad configuration, defining target segments, asset maintenance, and creating tracking tags.Working proficiency in Marketo or similar platforms for list management, campaign setup, campaign orchestration, lead management, tracking and reporting.Localization experience is a plus.Experience with audience segmentation and dynamic contentStrong understanding of Google Analytics, Google Tag Manager, and testing toolsExperience with marketing automation systems and digital marketing toolsComfortable working with numbers, KPIs, and optimizing conversion rates while thinking strategicallyLocalization experience is a plusStrong interpersonal and team-player skills with an ability to communicate at all levels of an organization both internally and externally
Preferred Educational Background
B.A./B.S. degree in marketing/business preferred or equivalent years of work experience. MBA is a plus
Zscaler’s salary ranges are benchmarked and are determined by role and level. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations and could be higher or lower based on a multitude of factors, including job-related skills, experience, and relevant education or training.
The base salary range listed for this full-time position excludes commission/ bonus/ equity (if applicable) + benefits.
Base Pay Range
$140,000 — $170,000 USD
By applying for this role, you adhere to applicable laws, regulations, and Zscaler policies, including those related to security and privacy standards and guidelines.
Zscaler is proud to be an equal opportunity and affirmative action employer. We celebrate diversity and are committed to creating an inclusive environment for all of our employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy or related medical conditions), age, national origin, sexual orientation, gender identity or expression, genetic information, disability status, protected veteran status or any other characteristics protected by federal, state, or local laws.
See more information by clicking on the Know Your Rights: Workplace Discrimination is Illegal link.
Pay Transparency
Zscaler complies with all applicable federal, state, and local pay transparency rules. For additional information about the federal requirements, click here .
Zscaler is committed to providing reasonable support (called accommodations or adjustments) in our recruiting processes for candidates who are differently abled, have long term conditions, mental health conditions or sincerely held religious beliefs, or who are neurodivergent or require pregnancy-related support.
#J-18808-Ljbffr