Athleta
Director, Brand Activations
Athleta, San Francisco, California, United States, 94199
About Athleta
For the past 25 years, we've committed ourselves and our brand to a single aim: to empower all women and girls. Inspiration. Collaboration. Connection. Inclusivity. It's what we do best, and we're on the hunt for people who share our passion for leading an active lifestyle, growing personally as well as professionally, and creating game-changing products and experiences.
We use business as a force for good by putting people and the planet right up there with profit, which is why Athleta is a certified B Corp. Ready to make a move? Join us. Because we know that alone we're strong, but together we're unstoppable.
About the Role
The Director of Events and Partnerships will be a critical leader charged with advancing Athleta's mission, priorities, and growth strategies through this lens. This leader will grow brand awareness, credibility and emotional connections among our customers through groundbreaking events and partnerships with VIPs, athletes and like-minded brands. They will play an integral role in the development, evolution, and implementation of Athleta's events, partnerships and activations strategies.
What You'll Do
Oversee the overall strategy and creation of innovative tactics that leverage events and partnerships to increaseAthletaawareness, engagement and brand loveLead cross-functional teams to execute all facets of events, partnerships and activations, including product, marketing,PR,content, online and in-storeexperiencesPlay a key leadership role in managing Athleta's national events, activations and brand experiencesCreate event execution plans, working in tandem with Athleta marketing vehicle leadsManage operational implementation of all facets of the Athleta events, including securing creative/program assets, developing schedules and deadlines, partnering with cross-functional teams required for execution, etc.Travel onsite to programs (when applicable) to ensure continuity and exceptional onsite experienceServe as mainconnection to and manager of partnerrelationships,adeptlyhandle celebrities andeliteathletes, nurture and grow the relationship over timeKeep a keen eye on sports and culture to identify and develop partnership prospectsDevelop and socialize ideas and strategies to continue to make Athleta events, activations and partnerships high-reach and highly engagingEnsure all projects are on strategy, brand and budgetProvide frequent updates toAthletaleadership and stakeholders on strategy, execution and results
Who You Are
10+ years experience planning and executing large-scale corporate and consumer events and partnershipsExperience serving as key point of contact on strategic relationshipsExpertise managing partnerships from contract to executionFluency working within a matrixed and collaborative organizational cultureIn-house experience preferredDemonstrated ability to deliver results through coaching, innovation and accountabilityAgile, proactive, can work in fast-paced environment and able to prioritize effectivelyStrong verbal and written communication and presentation skillsOutstanding collaboration and project management skills, including demonstrated track record in managing complex projects across functional lines and through creative problem-solvingKnowledge of and enthusiasm for the Fashion/Sports/Fitness industriesInspirational leader of small and scrappy teamsExperience in budget planning and managementAbility to travel
Benefits at Athleta
Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.One of the most competitive Paid Time Off plans in the industry.*Employees can take up to five "on the clock" hours each month to volunteer at a charity of their choice.*Extensive 401(k) plan with company matching for contributions up to four percent of an employee's base pay.*Employee stock purchase plan.*Medical, dental, vision and life insurance.*See more of the benefits we offer.
*For eligible employees
Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long-held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. In 2022, we were recognized by Forbes as one of the World's Best Employers and one of the Best Employers for Diversity.
Salary Range: $164,200 - $217,500 USDEmployee pay will vary based on factors such as qualifications, experience, skill level, competencies and work location. We will meet minimum wage or minimum of the pay range (whichever is higher) based on city, county and state requirements.
US Candidates Please note that effective, June 30, 2022, Gap Inc. will no longer require any of its employees to wear face masks or require proof of COVID vaccination, unless required by local or state/provincial mandates or as part of Gap Inc's quarantine guidelinesafter being exposed to or testing positive for COVID. Therefore, please disregard any language in any job posting that refers to Gap Inc.'s face mask and proof of vaccination policy as said policy is no longer effective.#J-18808-Ljbffr
For the past 25 years, we've committed ourselves and our brand to a single aim: to empower all women and girls. Inspiration. Collaboration. Connection. Inclusivity. It's what we do best, and we're on the hunt for people who share our passion for leading an active lifestyle, growing personally as well as professionally, and creating game-changing products and experiences.
We use business as a force for good by putting people and the planet right up there with profit, which is why Athleta is a certified B Corp. Ready to make a move? Join us. Because we know that alone we're strong, but together we're unstoppable.
About the Role
The Director of Events and Partnerships will be a critical leader charged with advancing Athleta's mission, priorities, and growth strategies through this lens. This leader will grow brand awareness, credibility and emotional connections among our customers through groundbreaking events and partnerships with VIPs, athletes and like-minded brands. They will play an integral role in the development, evolution, and implementation of Athleta's events, partnerships and activations strategies.
What You'll Do
Oversee the overall strategy and creation of innovative tactics that leverage events and partnerships to increaseAthletaawareness, engagement and brand loveLead cross-functional teams to execute all facets of events, partnerships and activations, including product, marketing,PR,content, online and in-storeexperiencesPlay a key leadership role in managing Athleta's national events, activations and brand experiencesCreate event execution plans, working in tandem with Athleta marketing vehicle leadsManage operational implementation of all facets of the Athleta events, including securing creative/program assets, developing schedules and deadlines, partnering with cross-functional teams required for execution, etc.Travel onsite to programs (when applicable) to ensure continuity and exceptional onsite experienceServe as mainconnection to and manager of partnerrelationships,adeptlyhandle celebrities andeliteathletes, nurture and grow the relationship over timeKeep a keen eye on sports and culture to identify and develop partnership prospectsDevelop and socialize ideas and strategies to continue to make Athleta events, activations and partnerships high-reach and highly engagingEnsure all projects are on strategy, brand and budgetProvide frequent updates toAthletaleadership and stakeholders on strategy, execution and results
Who You Are
10+ years experience planning and executing large-scale corporate and consumer events and partnershipsExperience serving as key point of contact on strategic relationshipsExpertise managing partnerships from contract to executionFluency working within a matrixed and collaborative organizational cultureIn-house experience preferredDemonstrated ability to deliver results through coaching, innovation and accountabilityAgile, proactive, can work in fast-paced environment and able to prioritize effectivelyStrong verbal and written communication and presentation skillsOutstanding collaboration and project management skills, including demonstrated track record in managing complex projects across functional lines and through creative problem-solvingKnowledge of and enthusiasm for the Fashion/Sports/Fitness industriesInspirational leader of small and scrappy teamsExperience in budget planning and managementAbility to travel
Benefits at Athleta
Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.One of the most competitive Paid Time Off plans in the industry.*Employees can take up to five "on the clock" hours each month to volunteer at a charity of their choice.*Extensive 401(k) plan with company matching for contributions up to four percent of an employee's base pay.*Employee stock purchase plan.*Medical, dental, vision and life insurance.*See more of the benefits we offer.
*For eligible employees
Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long-held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. In 2022, we were recognized by Forbes as one of the World's Best Employers and one of the Best Employers for Diversity.
Salary Range: $164,200 - $217,500 USDEmployee pay will vary based on factors such as qualifications, experience, skill level, competencies and work location. We will meet minimum wage or minimum of the pay range (whichever is higher) based on city, county and state requirements.
US Candidates Please note that effective, June 30, 2022, Gap Inc. will no longer require any of its employees to wear face masks or require proof of COVID vaccination, unless required by local or state/provincial mandates or as part of Gap Inc's quarantine guidelinesafter being exposed to or testing positive for COVID. Therefore, please disregard any language in any job posting that refers to Gap Inc.'s face mask and proof of vaccination policy as said policy is no longer effective.#J-18808-Ljbffr