Gap Inc.
Director, Brand Activations
Gap Inc., San Francisco, California, United States, 94199
About the Role The Director of Events and Partnerships will be a critical leader charged with advancing Athleta’s mission, priorities, and growth strategies through this lens. This leader will grow brand awareness, credibility and emotional connections among our customers through groundbreaking events and partnerships with VIPs, athletes and like-minded brands. They will play an integral role in the development, evolution, and implementation of Athleta’s events, partnerships and activations strategies. What You'll Do
Oversee the overall strategy and creation of innovative tactics that leverage events and partnerships to increaseAthletaawareness, engagement and brand loveLead cross-functional teams to execute all facets of events, partnerships and activations, including product, marketing,PR,content, online and in-storeexperiencesPlay a key leadership role in managing Athleta’s national events, activations and brand experiencesCreate event execution plans, working in tandem with Athleta marketing vehicle leadsManage operational implementation of all facets of the Athleta events, including securing creative/program assets, developing schedules and deadlines, partnering with cross-functional teams required for execution, etc.Travel onsite to programs (when applicable) to ensure continuity and exceptional onsite experienceServe as mainconnection to and manager of partnerrelationships,adeptlyhandle celebrities andeliteathletes, nurture and grow the relationship over timeKeep a keen eye on sports and culture to identify and develop partnership prospectsDevelop and socialize ideas and strategies to continue to make Athleta events, activations and partnerships high-reach and highly engagingEnsure all projects are on strategy, brand and budgetProvide frequent updates toAthletaleadership and stakeholders on strategy, execution and results
Who You Are
10+ years experience planning and executing large-scale corporate and consumer events and partnershipsExperience serving as key point of contact on strategic relationshipsExpertise managing partnerships from contract to executionFluency working within a matrixed and collaborative organizational cultureIn-house experience preferredDemonstrated ability to deliver results through coaching, innovation and accountabilityAgile, proactive, can work in fast-paced environment and able to prioritize effectivelyStrong verbal and written communication and presentation skillsOutstanding collaboration and project management skills, including demonstrated track record in managing complex projects across functional lines and through creative problem-solvingKnowledge of and enthusiasm for the Fashion/Sports/Fitness industriesInspirational leader of small and scrappy teamsExperience in budget planning and managementAbility to travel
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Oversee the overall strategy and creation of innovative tactics that leverage events and partnerships to increaseAthletaawareness, engagement and brand loveLead cross-functional teams to execute all facets of events, partnerships and activations, including product, marketing,PR,content, online and in-storeexperiencesPlay a key leadership role in managing Athleta’s national events, activations and brand experiencesCreate event execution plans, working in tandem with Athleta marketing vehicle leadsManage operational implementation of all facets of the Athleta events, including securing creative/program assets, developing schedules and deadlines, partnering with cross-functional teams required for execution, etc.Travel onsite to programs (when applicable) to ensure continuity and exceptional onsite experienceServe as mainconnection to and manager of partnerrelationships,adeptlyhandle celebrities andeliteathletes, nurture and grow the relationship over timeKeep a keen eye on sports and culture to identify and develop partnership prospectsDevelop and socialize ideas and strategies to continue to make Athleta events, activations and partnerships high-reach and highly engagingEnsure all projects are on strategy, brand and budgetProvide frequent updates toAthletaleadership and stakeholders on strategy, execution and results
Who You Are
10+ years experience planning and executing large-scale corporate and consumer events and partnershipsExperience serving as key point of contact on strategic relationshipsExpertise managing partnerships from contract to executionFluency working within a matrixed and collaborative organizational cultureIn-house experience preferredDemonstrated ability to deliver results through coaching, innovation and accountabilityAgile, proactive, can work in fast-paced environment and able to prioritize effectivelyStrong verbal and written communication and presentation skillsOutstanding collaboration and project management skills, including demonstrated track record in managing complex projects across functional lines and through creative problem-solvingKnowledge of and enthusiasm for the Fashion/Sports/Fitness industriesInspirational leader of small and scrappy teamsExperience in budget planning and managementAbility to travel
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