Carter's
Manager, Consumer Insights & Analytics
Carter's, Atlanta, Georgia, United States, 30383
Serving the needs of all families with young children,
Carter's Inc. is the largest North American apparel retailer exclusively for babies and young children, encompassing Carter's, OshKosh B'gosh, Skip*Hop and Little Planet brands. Meaningful work, constant learning, genuine people, and a community guided by core values that promote inclusion and innovation is in everything we do. There are many reasons to build your career at Carter's.
HOW YOU'LL MAKE AN IMPACT:The Manager, Consumer Insights & Analytics is responsible for leading critical Consumer Insights programs, managing and analyzing data across qualitative and quantitative initiatives, and driving data visualization for impactful storytelling. This role requires a deep understanding of market and macro trends to inform business strategies and the ability to monitor competitive activity and trends.
This role reports into the Senior Director, Consumer Insights and is based in our corporate Buckhead office on-site 3-4 days a week.
50% Lead/Co-Lead and Project Manage across critical Consumer Insights programsManage and analyze data across both Qualitative and Quantitative initiativesDesign custom quantitative surveys based on aligned business questions and study objectivesSynthesize complex data analyses and communicate clearly and effectively to stakeholders across the organizationLeverage dynamic data visualization tools like Tableau, Power BI, and Excel for impactful storytellingSupervise vendor performance and ensure adherence to budget and schedulesConduct ad hoc analyses for key internal clients, as requestedDevelop and manage RFP process, including vendor selection40% Market Trends and Competitive Analysis Expert
Socialize market and macro business trends to inform business strategiesMonitor competitive activity and trends, create cadence and process for cross functional share outsPartner with Marketing, Merchandising, and Retail teams to create content for strategic meetingsMine secondary and syndicated research for trends to inform innovation and customer activations10% Social Listening, Data Mining, and New Method Development
Continuously track information on market trends involving retail, social networking, e/mobile marketing, e/mobile commerceMonitor eMarketer, Facebook, Instagram, TikTok, Twitter, etc. as source material for consumer trendsInterweave syndicated and secondary research results with primary research and social media findingsScan the marketplace for cutting edge research techniques and develop recommendations for adding relevant techniques/methodologies to the Carter's Inc. research toolkitWE'D LOVE TO HEAR FROM YOU IF:Must have:
5+ years of successful experience in designing/leading complex quantitative and/or qualitative research projects including: Formulating research objectives, Determining optimal research methodology, Survey design, Analyzing complex data sets, Merging qualitative as well as quantitative insights to derive actionable implications for the business5+ years of experience driving data visualization and strong storytelling abilities using Excel and Tableau or PowerBI5+ years of Market Research, Consumer Insights, Marketing, or Business Analyst experienceExperience analyzing Circana (NPD/IrI), Mintel, and/or Nielsen dataSharp attention to detail and strong project management skillsStrong interpersonal skills and a collaborative work style/ability to flourish in a team environmentExcellent verbal and written communication skillsPreferred skills and experience:
Tableau experience a plusProficiency with Microsoft PowerPoint, Excel and WordConsumer Insights/Market Research experience in Retail or CPGCollege Degree in one of the following fields preferred: Marketing, Statistics, Psychology, Cultural Anthropology, Business AdministrationOUR TEAM MEMBERS:
Lead Courageously: Have a strong sense of personal values that align with our Company valuesCollaborates Broadly: Build cooperation, trust, and thrive in a consensus driven environmentCustomer Focus: Proactively seek opportunities to leverage data and fact-based insights to serve customers and/or internal clientsDrive Growth: Set aggressive goals and implement plans preciselyCultivates Innovation: Respectfully challenge the "we've always done it this way" mentality and explore new ways to achieve desired outcomesMAKE A CAREER AT CARTER'S:
Career Development: Success starts from within, and we have several paths from which you can choose to enhance your career evolution. From Carter's University to Toastmasters to mentorship programs and more, we encourage you to utilize these tools to elevate your professional prowess.
Carters is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, genetics, disability, age, veteran status, or any other status protected by federal, state, or local law.
Carter's Inc. is the largest North American apparel retailer exclusively for babies and young children, encompassing Carter's, OshKosh B'gosh, Skip*Hop and Little Planet brands. Meaningful work, constant learning, genuine people, and a community guided by core values that promote inclusion and innovation is in everything we do. There are many reasons to build your career at Carter's.
HOW YOU'LL MAKE AN IMPACT:The Manager, Consumer Insights & Analytics is responsible for leading critical Consumer Insights programs, managing and analyzing data across qualitative and quantitative initiatives, and driving data visualization for impactful storytelling. This role requires a deep understanding of market and macro trends to inform business strategies and the ability to monitor competitive activity and trends.
This role reports into the Senior Director, Consumer Insights and is based in our corporate Buckhead office on-site 3-4 days a week.
50% Lead/Co-Lead and Project Manage across critical Consumer Insights programsManage and analyze data across both Qualitative and Quantitative initiativesDesign custom quantitative surveys based on aligned business questions and study objectivesSynthesize complex data analyses and communicate clearly and effectively to stakeholders across the organizationLeverage dynamic data visualization tools like Tableau, Power BI, and Excel for impactful storytellingSupervise vendor performance and ensure adherence to budget and schedulesConduct ad hoc analyses for key internal clients, as requestedDevelop and manage RFP process, including vendor selection40% Market Trends and Competitive Analysis Expert
Socialize market and macro business trends to inform business strategiesMonitor competitive activity and trends, create cadence and process for cross functional share outsPartner with Marketing, Merchandising, and Retail teams to create content for strategic meetingsMine secondary and syndicated research for trends to inform innovation and customer activations10% Social Listening, Data Mining, and New Method Development
Continuously track information on market trends involving retail, social networking, e/mobile marketing, e/mobile commerceMonitor eMarketer, Facebook, Instagram, TikTok, Twitter, etc. as source material for consumer trendsInterweave syndicated and secondary research results with primary research and social media findingsScan the marketplace for cutting edge research techniques and develop recommendations for adding relevant techniques/methodologies to the Carter's Inc. research toolkitWE'D LOVE TO HEAR FROM YOU IF:Must have:
5+ years of successful experience in designing/leading complex quantitative and/or qualitative research projects including: Formulating research objectives, Determining optimal research methodology, Survey design, Analyzing complex data sets, Merging qualitative as well as quantitative insights to derive actionable implications for the business5+ years of experience driving data visualization and strong storytelling abilities using Excel and Tableau or PowerBI5+ years of Market Research, Consumer Insights, Marketing, or Business Analyst experienceExperience analyzing Circana (NPD/IrI), Mintel, and/or Nielsen dataSharp attention to detail and strong project management skillsStrong interpersonal skills and a collaborative work style/ability to flourish in a team environmentExcellent verbal and written communication skillsPreferred skills and experience:
Tableau experience a plusProficiency with Microsoft PowerPoint, Excel and WordConsumer Insights/Market Research experience in Retail or CPGCollege Degree in one of the following fields preferred: Marketing, Statistics, Psychology, Cultural Anthropology, Business AdministrationOUR TEAM MEMBERS:
Lead Courageously: Have a strong sense of personal values that align with our Company valuesCollaborates Broadly: Build cooperation, trust, and thrive in a consensus driven environmentCustomer Focus: Proactively seek opportunities to leverage data and fact-based insights to serve customers and/or internal clientsDrive Growth: Set aggressive goals and implement plans preciselyCultivates Innovation: Respectfully challenge the "we've always done it this way" mentality and explore new ways to achieve desired outcomesMAKE A CAREER AT CARTER'S:
Career Development: Success starts from within, and we have several paths from which you can choose to enhance your career evolution. From Carter's University to Toastmasters to mentorship programs and more, we encourage you to utilize these tools to elevate your professional prowess.
Carters is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, genetics, disability, age, veteran status, or any other status protected by federal, state, or local law.