Carter's/OshKosh
Manager, Consumer Insights & Analytics
Carter's/OshKosh, Atlanta, Georgia, United States, 30383
QUESTIONNAIRE-6-38
03
Serving the needs of all families with young children, Carter’s Inc. is the largest North American apparel retailer exclusively for babies and young children, encompassing Carter’s, OshKosh B’gosh, Skip*Hop and Little Planet brands. Meaningful work, constant learning, genuine people, and a community guided by core values that promote inclusion and innovation is in everything we do. There are many reasons to build your career at Carter's.
HOW YOU’LL MAKE AN IMPACT:
The Manager, Consumer Insights & Analytics is responsible for leading critical Consumer Insights programs, managing and analyzing data across qualitative and quantitative initiatives, and driving data visualization for impactful storytelling. This role requires a deep understanding of market and macro trends to inform business strategies and the ability to monitor competitive activity and trends.
This role reports into the Senior Director, Consumer Insights and is based in our corporate Buckhead office on-site 3-4 days a week.
50% Lead/Co-Lead and Project Manage across critical Consumer Insights programs
Manage and analyze data across both Qualitative and Quantitative initiatives
Design custom quantitative surveys based on aligned business questions and study objectives
Synthesize complex data analyses and communicate clearly and effectively to stakeholders across the organization
Leverage dynamic data visualization tools like Tableau, Power BI, and Excel for impactful storytelling
Supervise vendor performance and ensure adherence to budget and schedules
Conduct ad hoc analyses for key internal clients, as requested
Develop and manage RFP process, including vendor selection
40% Market Trends and Competitive Analysis Expert
Socialize market and macro business trends to inform business strategies
Monitor competitive activity and trends, create cadence and process for cross functional share outs
Partner with Marketing, Merchandising, and Retail teams to create content for strategic meetings
Mine secondary and syndicated research for trends to inform innovation and customer activations
10% Social Listening, Data Mining, and New Method Development
Continuously track information on market trends involving retail, social networking, e/mobile marketing, e/mobile commerce
Monitor eMarketer, Facebook, Instagram, TikTok, Twitter, etc. as source material for consumer trends
Interweave syndicated and secondary research results with primary research and social media findings
Scan the marketplace for cutting edge research techniques and develop recommendations for adding relevant techniques/methodologies to the Carter’s Inc. research toolkit
WE’D LOVE TO HEAR FROM YOU IF:
Must have:
5+ years of successful experience in designing/leading complex quantitative and/or qualitative research projects including: Formulating research objectives, Determining optimal research methodology, Survey design, Analyzing complex data sets, Merging qualitative as well as quantitative insights to derive actionable implications for the business
5+ years of experience driving data visualization and strong storytelling abilities using Excel and Tableau or PowerBI
5+ years of Market Research, Consumer Insights, Marketing, or Business Analyst experience
Experience analyzing Circana (NPD/IrI), Mintel, and/or Nielsen data
Sharp attention to detail and strong project management skills
Strong interpersonal skills and a collaborative work style/ability to flourish in a team environment
Excellent verbal and written communication skills
Preferred skills and experience:
Tableau experience a plus
Proficiency with Microsoft PowerPoint, Excel and Word
Consumer Insights/Market Research experience in Retail or CPG
College Degree in one of the following fields preferred: Marketing, Statistics, Psychology, Cultural Anthropology, Business Administration
OUR TEAM MEMBERS:
Lead Courageously: Have a strong sense of personal values that align with our Company values
Collaborates Broadly: Build cooperation, trust, and thrive in a consensus driven environment
Customer Focus: Proactively seek opportunities to leverage data and fact-based insights to serve customers and/or internal clients
Drive Growth: Set aggressive goals and implement plans precisely
Cultivates Innovation: Respectfully challenge the "we’ve always done it this way" mentality and explore new ways to achieve desired outcomes
MAKE A CAREER AT CARTER’S:
Career Development: Success starts from within, and we have several paths from which you can choose to enhance your career evolution. From Carter’s University to Toastmasters to mentorship programs and more, we encourage you to utilize these tools to elevate your professional prowess.
Carters is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, genetics, disability, age, veteran status, or any other status protected by federal, state, or local law.
03
Serving the needs of all families with young children, Carter’s Inc. is the largest North American apparel retailer exclusively for babies and young children, encompassing Carter’s, OshKosh B’gosh, Skip*Hop and Little Planet brands. Meaningful work, constant learning, genuine people, and a community guided by core values that promote inclusion and innovation is in everything we do. There are many reasons to build your career at Carter's.
HOW YOU’LL MAKE AN IMPACT:
The Manager, Consumer Insights & Analytics is responsible for leading critical Consumer Insights programs, managing and analyzing data across qualitative and quantitative initiatives, and driving data visualization for impactful storytelling. This role requires a deep understanding of market and macro trends to inform business strategies and the ability to monitor competitive activity and trends.
This role reports into the Senior Director, Consumer Insights and is based in our corporate Buckhead office on-site 3-4 days a week.
50% Lead/Co-Lead and Project Manage across critical Consumer Insights programs
Manage and analyze data across both Qualitative and Quantitative initiatives
Design custom quantitative surveys based on aligned business questions and study objectives
Synthesize complex data analyses and communicate clearly and effectively to stakeholders across the organization
Leverage dynamic data visualization tools like Tableau, Power BI, and Excel for impactful storytelling
Supervise vendor performance and ensure adherence to budget and schedules
Conduct ad hoc analyses for key internal clients, as requested
Develop and manage RFP process, including vendor selection
40% Market Trends and Competitive Analysis Expert
Socialize market and macro business trends to inform business strategies
Monitor competitive activity and trends, create cadence and process for cross functional share outs
Partner with Marketing, Merchandising, and Retail teams to create content for strategic meetings
Mine secondary and syndicated research for trends to inform innovation and customer activations
10% Social Listening, Data Mining, and New Method Development
Continuously track information on market trends involving retail, social networking, e/mobile marketing, e/mobile commerce
Monitor eMarketer, Facebook, Instagram, TikTok, Twitter, etc. as source material for consumer trends
Interweave syndicated and secondary research results with primary research and social media findings
Scan the marketplace for cutting edge research techniques and develop recommendations for adding relevant techniques/methodologies to the Carter’s Inc. research toolkit
WE’D LOVE TO HEAR FROM YOU IF:
Must have:
5+ years of successful experience in designing/leading complex quantitative and/or qualitative research projects including: Formulating research objectives, Determining optimal research methodology, Survey design, Analyzing complex data sets, Merging qualitative as well as quantitative insights to derive actionable implications for the business
5+ years of experience driving data visualization and strong storytelling abilities using Excel and Tableau or PowerBI
5+ years of Market Research, Consumer Insights, Marketing, or Business Analyst experience
Experience analyzing Circana (NPD/IrI), Mintel, and/or Nielsen data
Sharp attention to detail and strong project management skills
Strong interpersonal skills and a collaborative work style/ability to flourish in a team environment
Excellent verbal and written communication skills
Preferred skills and experience:
Tableau experience a plus
Proficiency with Microsoft PowerPoint, Excel and Word
Consumer Insights/Market Research experience in Retail or CPG
College Degree in one of the following fields preferred: Marketing, Statistics, Psychology, Cultural Anthropology, Business Administration
OUR TEAM MEMBERS:
Lead Courageously: Have a strong sense of personal values that align with our Company values
Collaborates Broadly: Build cooperation, trust, and thrive in a consensus driven environment
Customer Focus: Proactively seek opportunities to leverage data and fact-based insights to serve customers and/or internal clients
Drive Growth: Set aggressive goals and implement plans precisely
Cultivates Innovation: Respectfully challenge the "we’ve always done it this way" mentality and explore new ways to achieve desired outcomes
MAKE A CAREER AT CARTER’S:
Career Development: Success starts from within, and we have several paths from which you can choose to enhance your career evolution. From Carter’s University to Toastmasters to mentorship programs and more, we encourage you to utilize these tools to elevate your professional prowess.
Carters is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, genetics, disability, age, veteran status, or any other status protected by federal, state, or local law.