Manager, Commerce (CPG Client)

Job DescriptionOverview:The Commerce Manager is responsible for managing all things Commerce for an enterprise digital account to ensure the program meets client objectives and helps grow their online business. The Manager will partner with clients to address the Commerce media landscape and work with client stakeholders to develop a plan across Commerce platforms.The Manager will manage Commerce programs across Amazon (AMS), Amazon DSP, Criteo Retail Exchange, Triad (WMG), and other commerce networks. The Manager is accountable for maintaining accurate spend levels and hitting stated revenue amidst online growth goals. Proven account management in the Commerce space, along with experience in online marketing and digital media is required.Role Objectives:Responsible for gathering the research and data needed to formulate tactical plan development and recommendation for client deliveryUltimate oversight for all day-to-day Commerce budget and billing activity (pacing, Prisma management, draft billing, accuracy of budgets vs. strategy flowcharts)Responsible for presenting recommendations, soliciting feedback, and directing the Analyst(s) to apply client feedback to campaignsActively contribute to account strategy including annual budget development, KPIs, partner selection, new tactics, and tracking industry developmentsReview paperwork necessary for purchase authorization and ensure vendor counter signature is receivedQA all campaign components prior to launch (dayparting, bids, budget, targeting parameters, correct creative)Recommend campaign adjustments based on performance trendsClient communication over performance amidst competitive landscapeDevelopment and recommendation of optimizations and/or testing plans (e.g. new vendors, new targeting segments, new types of creative to test, new flighting strategy, test and learn agenda)Responsible for campaign reporting and developing strategic insights with clear actionable itemsResponsible for building clear, concise, and cohesive quantitative analyses inclusive of strong data visualizationLead client status and reporting calls including presentation of reportingPrimary contact for resolving billing discrepancies in partnership with client strategy and billing reconciliation teamLead client relationship with day to day contact and partner agencies (where applicable) by ensuring a seamless communication processResponsible for timely response to daily communication regarding campaign level inquiries (client, vendors, internal)Maintain professional, productive rapport with sales representatives/media vendorsDemonstrate creativity and agility when problem solving prior to elevation to Associate DirectorPartner with Associate Director to ensure upcoming deliverables are being proactively addressedTimely delivery of all work requiredTeam ManagementProvide direction to Analyst(s) on how to build a new campaign across all Commerce tactics and platformsReview and package for delivery to client, including full QAServe as lead for training of new Analyst(s) and be a resource for ad hoc questionsWork closely with Analyst(s) to establish priorities and manage workloadProvide direction to Analyst(s) for purposes of campaign structure, budget, and targeting developmentResponsible for final QA before delivery to client and launchResponsible for Analyst(s) management of campaign budgets, pacing, and campaign adjustmentsQualifications3+ years of hands-on account management experience in online advertising with a focus on CommerceIn-depth activation and optimization experience with Amazon and Criteo platforms1+ years of demonstrated success in managing and leading peopleDeep knowledge of ad serving platforms and online analytic solutionsMastery of all relevant tools for reporting, analytics, and competitive analysisKnowledge of statistical methods and testing methodology preferred

#J-18808-Ljbffr