WorldLink, Inc.
Copy & Creative Governance Lead
WorldLink, Inc., Ridgefield Park, New Jersey, us, 07660
Ridgefield Park, United States
| Posted on 06/27/2024WorldLinkis a rapidly growing information technology company atthe forefront of the tech transformation. From customsoftware development to cloud hosting, from big datato cognitive computing, we help companies harnessand leverage today’s most cutting-edge digitaltechnologies to create value and grow.Collaborative. Respectful. Work hard Play hard. A place todream and do. These are just a few words that describewhat life is like at WorldLink. We embrace a culture ofexperimentation and constantly strive for improvement andlearning.We takepride in our employees and their future with continuedgrowth and career advancement. We put TEAM first. We are acompetitive group that like to win. We're grounded byhumility and driven by ambition. We're passionate, andwe love tough problems and new challenges. You don'thear a lot of "I don't know how" or "Ican't" at WorldLink. If you are passionate aboutwhat you do and having fun while doing it; tired of rigidand strict work environments and would like to work in anon-bureaucratic startup cultural environment, WorldLink maybe the place for you.We arelooking for a Copy & Creative Governance Lead who, as part of our Home Entertainment (HE) Consumer Marketing division, will be responsible for developing and stewarding brand messaging and copy for the HE division, which is comprised of TV, Home Audio, and Memory businesses. As a highly experienced messaging and copy lead, you will be responsible for overseeing both consumer marketing copy (i.e. advertising copy) as well as messaging toolkit development (i.e. feature/product messaging) that will be leveraged across all marketing assets and channels, such as Paid Media, Channel/Retail, CRM, Organic Social, .com.You will work closely with creative agencies, product marketing and internal cross-functional teams to ensure the accuracy, quality and consistency of brand copy, while also playing a crucial role in crafting messaging and creative briefs for agency partners. You will be expected to contribute to the agency briefing process, internal creative reviews, copy and messaging development, as well as final execution of engaging and impactful copy for various marketing initiatives to ensure we’re driving authenticity for our brand and breakthrough results.In addition to your role developing and managing the brand messaging and copy process, you will also serve as a gatekeeper for all brand advertising assets (cross-channel) to ensure HE brand/campaign guidelines, consistency and quality maintain brand standards. This will require working across Integrated Marketing teams to review, provide feedback and deliver a strong point-of-view for our marketing assets.Roleand Responsibilities:Development of Local Messaging/Comms Toolkits.LocalizeHQ assets to ensure creative relevance and impact for the US market.Developthe appropriate tonality, identity and voice of our brand that will inform copydecisions.Collaboratewith cross-functional teams to understand business goals, target audiences, andmessaging strategies.Createfeature, product and advertising messaging within a messaging comms toolkit forteams to leverage for their own copy requirements.Ensurelocal creative and consumer insights are leveraged to inform our copydirection.Developmentof Agency Messaging Brief.Contributeto the agency creative brief (namely around messaging strategy and honingconsumer insights).Developmessaging briefs for agency partners, outlining key objectives, targetaudiences, and brand positioning.Stayup-to-date with industry trends, competitive messaging strategies and bestpractices in copywriting and marketing communications.Management of Consumer Marketing Copy & CreativeDeliverablesWorkcollaboratively with creative agencies and cross-functional teams to develophigh-quality and engaging copy.Managetimelines and project schedules to ensure timely delivery of copy assets.Provideconstructive feedback and guidance to copywriters and agency teams.Coordinatewith external agencies and vendors to facilitate efficient creative reviews,approvals and production processes.(Ad-hocbasis) write and edit original copy for Consumer Marketing asset needs,including Paid Media (OLA, OLV, Social, Search) and Partnerships.BrandCreative GovernanceDevelopand steward marketing copy and brand advertising assets across all integratedmarketing channels (Paid Media, Channel/Retail, CRM, Organic Social, .com) toensure that HE brand/campaign guidelines are being adhered to.Reviewall marketing creative assets to ensure consistency with brand messaging, tone,and visual identity.Required Experience and Education:
5+ years of experience in copywriting or leading messaging strategy and copy for a brand, preferably within the technology or consumer electronics industries.Bachelor's degree in English, Communications, Advertising, Journalism, Marketing, or a related field.Proven track record of developing effective and engaging messaging strategy and copy for various marketing channels.Strong understanding of brand management principles and best practices.Necessary Skills and Attributes:
Self-motivatedindividual with the ability to thrive in a team-based orindependent environment.Detail-oriented with strongorganization skills.Ability to work in afast-paced environment.Limited supervisionand the exercise of discretion.Excellent communication, interpersonal, and collaboration skills.Ability to prioritize and multitask.Proficient in Microsoft Office Suite.Strategic thinking: The ability to develop and execute effective messaging strategy plans, while considering audience preferences, market trends, and business objectives. Must be comfortable exploring new ideas, testing hypotheses, and adapting strategies when necessary.Strong point-of-view: Should have a compelling point-of-view but willing to take feedback. Must be able to develop compelling messaging that convey key selling propositions and align with the company's overall business objectives.Exceptional writing and editing abilities: A strong command of grammar, style, and tone is crucial for crafting compelling copy and messaging that resonates with target audiences. This includes the ability to be succinct, pithy and bold in style as well as adapt writing styles to suit different platforms and formats.Technical-to-Consumer-Friendly Language: Ability to turn complex technical features and product language into consumer friendly, easy-to-understand messaging. Proficiency in showcasing product and feature differentiation among relatively similar products that will resonate with our consumers.Project management: The capacity to oversee multiple projects simultaneously, ensuring deadlines are met, resources are allocated effectively, and deliverables align with established goals and standards. This includes proficiency in managing timelines, multiple work streams and deliverables, as well as cross-functional team collaboration.Knowledge of consumer technologies, digital marketing and social media: Expertise in consumer technologies and various digital marketing channels, such as social media, email marketing, and paid advertising, is vital for reaching target audiences and achieving campaign objectives. This includes staying current with emerging technologies and trends in the ever-evolving digital landscape.Physical Demands:
Thephysical demands described here are representative ofthose that must be met by contract employee tosuccessfully perform the essential functions of thisjob. Reasonable accommodations may be made to enableindividuals with disabilities to perform the essentialfunctions.Whileperforming the duties of this job, the contract employee isoccasionally required to stand, clean, crawl, kneel, sit,sort, hold, squat, stoop, stand, twist the body, walk, usehands to finger, handle, or feel objects, tools orcontrols, reach with hands and arms, climb stairs or laddersand scaffolding, talk or hear, and lift up to 20 pounds.Specific vision abilities required by the job includeability to distinguish the nature of objects by using theeye. Operate a computer keyboard and view a video displayterminal between 50% - 95% of work time, including prolongedperiods of time. Requires considerable (90%+) work utilizinghigh visual acuity/detail, numeric/character distinction, andmoderate hand/finger dexterity.Performswork under time schedules and stress which are normallyperiodic or cyclical, including time sensitive deadlines,intellectual challenge, some language barriers, and projectmanagement deadlines. May require working additional timebeyond normal schedule and periodic travel.WHATwe’ll bring:Duringyour interview process, our team can fill you in on all thedetails of our industry-competitive benefits and careerdevelopment opportunities. A few highlightsinclude:MedicalPlansVision PlanShort-TermDisabilityLong-Term DisabilityCritical Illness/ Accident/ Hospital Indemnity/ IdentityTheft Protection401(k)WHATyou should know:
Oursuccess begins and ends with our people. We embracediverse perspectives and value unique humanexperiences. WorldLink is an Equal EmploymentOpportunity and Affirmative Action employer. All employmentat WorldLink is decided on the basis ofqualifications, merit, and business need. We endeavorto continue our footprint as a diverse organization byhighlighting opportunities for all people. WorldLinkconsiders applicants for all positions without regard torace, color, religion or belief, sex, (including pregnancy andgender identity), age, national origin, political affiliation,citizenship status, marital status, military/veteran status,genetic information, sexual orientation, gender identity,physical or mental disability or any other characteristicprotected by applicable laws. People with disabilities who needassistance with any part of the application process shouldcontact us.Thisjob description is designed to cover the main responsibilitiesand duties of the role but is not designed to be acomprehensive list of all.
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| Posted on 06/27/2024WorldLinkis a rapidly growing information technology company atthe forefront of the tech transformation. From customsoftware development to cloud hosting, from big datato cognitive computing, we help companies harnessand leverage today’s most cutting-edge digitaltechnologies to create value and grow.Collaborative. Respectful. Work hard Play hard. A place todream and do. These are just a few words that describewhat life is like at WorldLink. We embrace a culture ofexperimentation and constantly strive for improvement andlearning.We takepride in our employees and their future with continuedgrowth and career advancement. We put TEAM first. We are acompetitive group that like to win. We're grounded byhumility and driven by ambition. We're passionate, andwe love tough problems and new challenges. You don'thear a lot of "I don't know how" or "Ican't" at WorldLink. If you are passionate aboutwhat you do and having fun while doing it; tired of rigidand strict work environments and would like to work in anon-bureaucratic startup cultural environment, WorldLink maybe the place for you.We arelooking for a Copy & Creative Governance Lead who, as part of our Home Entertainment (HE) Consumer Marketing division, will be responsible for developing and stewarding brand messaging and copy for the HE division, which is comprised of TV, Home Audio, and Memory businesses. As a highly experienced messaging and copy lead, you will be responsible for overseeing both consumer marketing copy (i.e. advertising copy) as well as messaging toolkit development (i.e. feature/product messaging) that will be leveraged across all marketing assets and channels, such as Paid Media, Channel/Retail, CRM, Organic Social, .com.You will work closely with creative agencies, product marketing and internal cross-functional teams to ensure the accuracy, quality and consistency of brand copy, while also playing a crucial role in crafting messaging and creative briefs for agency partners. You will be expected to contribute to the agency briefing process, internal creative reviews, copy and messaging development, as well as final execution of engaging and impactful copy for various marketing initiatives to ensure we’re driving authenticity for our brand and breakthrough results.In addition to your role developing and managing the brand messaging and copy process, you will also serve as a gatekeeper for all brand advertising assets (cross-channel) to ensure HE brand/campaign guidelines, consistency and quality maintain brand standards. This will require working across Integrated Marketing teams to review, provide feedback and deliver a strong point-of-view for our marketing assets.Roleand Responsibilities:Development of Local Messaging/Comms Toolkits.LocalizeHQ assets to ensure creative relevance and impact for the US market.Developthe appropriate tonality, identity and voice of our brand that will inform copydecisions.Collaboratewith cross-functional teams to understand business goals, target audiences, andmessaging strategies.Createfeature, product and advertising messaging within a messaging comms toolkit forteams to leverage for their own copy requirements.Ensurelocal creative and consumer insights are leveraged to inform our copydirection.Developmentof Agency Messaging Brief.Contributeto the agency creative brief (namely around messaging strategy and honingconsumer insights).Developmessaging briefs for agency partners, outlining key objectives, targetaudiences, and brand positioning.Stayup-to-date with industry trends, competitive messaging strategies and bestpractices in copywriting and marketing communications.Management of Consumer Marketing Copy & CreativeDeliverablesWorkcollaboratively with creative agencies and cross-functional teams to develophigh-quality and engaging copy.Managetimelines and project schedules to ensure timely delivery of copy assets.Provideconstructive feedback and guidance to copywriters and agency teams.Coordinatewith external agencies and vendors to facilitate efficient creative reviews,approvals and production processes.(Ad-hocbasis) write and edit original copy for Consumer Marketing asset needs,including Paid Media (OLA, OLV, Social, Search) and Partnerships.BrandCreative GovernanceDevelopand steward marketing copy and brand advertising assets across all integratedmarketing channels (Paid Media, Channel/Retail, CRM, Organic Social, .com) toensure that HE brand/campaign guidelines are being adhered to.Reviewall marketing creative assets to ensure consistency with brand messaging, tone,and visual identity.Required Experience and Education:
5+ years of experience in copywriting or leading messaging strategy and copy for a brand, preferably within the technology or consumer electronics industries.Bachelor's degree in English, Communications, Advertising, Journalism, Marketing, or a related field.Proven track record of developing effective and engaging messaging strategy and copy for various marketing channels.Strong understanding of brand management principles and best practices.Necessary Skills and Attributes:
Self-motivatedindividual with the ability to thrive in a team-based orindependent environment.Detail-oriented with strongorganization skills.Ability to work in afast-paced environment.Limited supervisionand the exercise of discretion.Excellent communication, interpersonal, and collaboration skills.Ability to prioritize and multitask.Proficient in Microsoft Office Suite.Strategic thinking: The ability to develop and execute effective messaging strategy plans, while considering audience preferences, market trends, and business objectives. Must be comfortable exploring new ideas, testing hypotheses, and adapting strategies when necessary.Strong point-of-view: Should have a compelling point-of-view but willing to take feedback. Must be able to develop compelling messaging that convey key selling propositions and align with the company's overall business objectives.Exceptional writing and editing abilities: A strong command of grammar, style, and tone is crucial for crafting compelling copy and messaging that resonates with target audiences. This includes the ability to be succinct, pithy and bold in style as well as adapt writing styles to suit different platforms and formats.Technical-to-Consumer-Friendly Language: Ability to turn complex technical features and product language into consumer friendly, easy-to-understand messaging. Proficiency in showcasing product and feature differentiation among relatively similar products that will resonate with our consumers.Project management: The capacity to oversee multiple projects simultaneously, ensuring deadlines are met, resources are allocated effectively, and deliverables align with established goals and standards. This includes proficiency in managing timelines, multiple work streams and deliverables, as well as cross-functional team collaboration.Knowledge of consumer technologies, digital marketing and social media: Expertise in consumer technologies and various digital marketing channels, such as social media, email marketing, and paid advertising, is vital for reaching target audiences and achieving campaign objectives. This includes staying current with emerging technologies and trends in the ever-evolving digital landscape.Physical Demands:
Thephysical demands described here are representative ofthose that must be met by contract employee tosuccessfully perform the essential functions of thisjob. Reasonable accommodations may be made to enableindividuals with disabilities to perform the essentialfunctions.Whileperforming the duties of this job, the contract employee isoccasionally required to stand, clean, crawl, kneel, sit,sort, hold, squat, stoop, stand, twist the body, walk, usehands to finger, handle, or feel objects, tools orcontrols, reach with hands and arms, climb stairs or laddersand scaffolding, talk or hear, and lift up to 20 pounds.Specific vision abilities required by the job includeability to distinguish the nature of objects by using theeye. Operate a computer keyboard and view a video displayterminal between 50% - 95% of work time, including prolongedperiods of time. Requires considerable (90%+) work utilizinghigh visual acuity/detail, numeric/character distinction, andmoderate hand/finger dexterity.Performswork under time schedules and stress which are normallyperiodic or cyclical, including time sensitive deadlines,intellectual challenge, some language barriers, and projectmanagement deadlines. May require working additional timebeyond normal schedule and periodic travel.WHATwe’ll bring:Duringyour interview process, our team can fill you in on all thedetails of our industry-competitive benefits and careerdevelopment opportunities. A few highlightsinclude:MedicalPlansVision PlanShort-TermDisabilityLong-Term DisabilityCritical Illness/ Accident/ Hospital Indemnity/ IdentityTheft Protection401(k)WHATyou should know:
Oursuccess begins and ends with our people. We embracediverse perspectives and value unique humanexperiences. WorldLink is an Equal EmploymentOpportunity and Affirmative Action employer. All employmentat WorldLink is decided on the basis ofqualifications, merit, and business need. We endeavorto continue our footprint as a diverse organization byhighlighting opportunities for all people. WorldLinkconsiders applicants for all positions without regard torace, color, religion or belief, sex, (including pregnancy andgender identity), age, national origin, political affiliation,citizenship status, marital status, military/veteran status,genetic information, sexual orientation, gender identity,physical or mental disability or any other characteristicprotected by applicable laws. People with disabilities who needassistance with any part of the application process shouldcontact us.Thisjob description is designed to cover the main responsibilitiesand duties of the role but is not designed to be acomprehensive list of all.
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