WorldLink, Inc.
Sr. Marketing Manager - B2C/B2B Campaigns
WorldLink, Inc., Ridgefield Park, New Jersey, us, 07660
Ridgefield Park, United States
| Posted on 09/09/2024POSITION TYPE:
Full Time (W2)LOCATION:
Ridgefield Park, NJABOUT WorldLink:WorldLink is a rapidly growing information technology company at the forefront of the tech transformation. From custom software development to cloud hosting, from big data to cognitive computing, we help companies harness and leverage today’s most cutting-edge digital technologies to create value and grow.Collaborative. Respectful. Work hard, play hard. A place to dream and do. These are just a few words that describe what life is like at WorldLink. We embrace a culture of experimentation and constantly strive for improvement and learning.We take pride in our employees and their future with continued growth and career advancement. We put TEAM first. We are a competitive group that likes to win. We're grounded by humility and driven by ambition. We're passionate, and we love tough problems and new challenges. You don't hear a lot of "I don't know how" or "I can't" at WorldLink. If you are passionate about what you do and having fun while doing it; tired of rigid and strict work environments and would like to work in a non-bureaucratic startup cultural environment, WorldLink may be the place for you.We are looking for a Sr. Marketing Manager - B2C/B2B Campaigns to join our team.Role and Responsibilities:Oversee strategy and execution to maximize results across all paid marketing channels.Successfully drive B2C and B2B campaign objectives with marketing strategy and execution.Leading marketing campaigns (both HQ-led and Internal-led campaigns).Partner across internal teams and with partners on a global platform at HQ.Required Experience and Education:12-15 years directly managing digital performance channels, focused on Programmatic Display, Paid Social, Paid Search, and Retail media (especially Amazon DSP and SPA).Bachelor's degree required - MBA preferred.Working knowledge of Affiliate and PLA helpful.Strong history of managing tactical and strategic direct-response media objectives in a digital-first organization; previous experience on the agency side or managing various media agencies is a must-have.High understanding of various audiences and data sources to connect paid media to full integrated marketing plan for launches and total portfolio.Experience with A/B testing, messaging, and post-campaign analysis.Experience in developing marketing and sales presentations, using Word, Excel, and PowerPoint.Necessary Skills and Attributes:Self-motivated individual with the ability to thrive in a team-based or independent environment.Detail-oriented with strong organization skills.Ability to work in a fast-paced environment.Limited supervision and the exercise of discretion.Excellent analytical skills, including proficiency in using web and data analytic tools (Google Analytics, Tableau), Excel pivot tables, and basic functions for maintaining and creating reports.Comfortable navigating a complex organization and building cross-functional relationships.Excellent project management and communication skills with the ability to balance rigorous attention to details with swift execution.Skilled at planning, organizing, prioritizing, and executing simultaneous projects and activities.High energy, works with a sense of urgency, highly responsive in a fast-paced environment along with a problem solver, optimistic attitude.Excellent presentation skills; ability to communicate your ideas and convince an audience using data and visual storytelling.Physical Demands:The physical demands described here are representative of those that must be met by contract employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.While performing the duties of this job, the contract employee is occasionally required to stand, clean, crawl, kneel, sit, sort, hold, squat, stoop, stand, twist the body, walk, use hands to finger, handle, or feel objects, tools or controls, reach with hands and arms, climb stairs or ladders and scaffolding, talk or hear, and lift up to 20 pounds. Specific vision abilities required by the job include ability to distinguish the nature of objects by using the eye. Operate a computer keyboard and view a video display terminal between 50% - 95% of work time, including prolonged periods of time. Requires considerable (90%+) work utilizing high visual acuity/detail, numeric/character distinction, and moderate hand/finger dexterity.Performs work under time schedules and stress which are normally periodic or cyclical, including time sensitive deadlines, intellectual challenge, some language barriers, and project management deadlines. May require working additional time beyond normal schedule and periodic travel.WHAT we’ll bring:During your interview process, our team can fill you in on all the details of our industry-competitive benefits and career development opportunities. A few highlights include:Medical PlansVision PlanShort-Term DisabilityLong-Term DisabilityCritical Illness/ Accident/ Hospital Indemnity/ Identity Theft Protection401(k)WHAT you should know:Our success begins and ends with our people. We embrace diverse perspectives and value unique human experiences. WorldLink is an Equal Employment Opportunity and Affirmative Action employer. All employment at WorldLink is decided on the basis of qualifications, merit, and business need. We endeavor to continue our footprint as a diverse organization by highlighting opportunities for all people. WorldLink considers applicants for all positions without regard to race, color, religion or belief, sex, (including pregnancy and gender identity), age, national origin, political affiliation, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability or any other characteristic protected by applicable laws. People with disabilities who need assistance with any part of the application process should contact us.This job description is designed to cover the main responsibilities and duties of the role but is not designed to be a comprehensive list of all.
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| Posted on 09/09/2024POSITION TYPE:
Full Time (W2)LOCATION:
Ridgefield Park, NJABOUT WorldLink:WorldLink is a rapidly growing information technology company at the forefront of the tech transformation. From custom software development to cloud hosting, from big data to cognitive computing, we help companies harness and leverage today’s most cutting-edge digital technologies to create value and grow.Collaborative. Respectful. Work hard, play hard. A place to dream and do. These are just a few words that describe what life is like at WorldLink. We embrace a culture of experimentation and constantly strive for improvement and learning.We take pride in our employees and their future with continued growth and career advancement. We put TEAM first. We are a competitive group that likes to win. We're grounded by humility and driven by ambition. We're passionate, and we love tough problems and new challenges. You don't hear a lot of "I don't know how" or "I can't" at WorldLink. If you are passionate about what you do and having fun while doing it; tired of rigid and strict work environments and would like to work in a non-bureaucratic startup cultural environment, WorldLink may be the place for you.We are looking for a Sr. Marketing Manager - B2C/B2B Campaigns to join our team.Role and Responsibilities:Oversee strategy and execution to maximize results across all paid marketing channels.Successfully drive B2C and B2B campaign objectives with marketing strategy and execution.Leading marketing campaigns (both HQ-led and Internal-led campaigns).Partner across internal teams and with partners on a global platform at HQ.Required Experience and Education:12-15 years directly managing digital performance channels, focused on Programmatic Display, Paid Social, Paid Search, and Retail media (especially Amazon DSP and SPA).Bachelor's degree required - MBA preferred.Working knowledge of Affiliate and PLA helpful.Strong history of managing tactical and strategic direct-response media objectives in a digital-first organization; previous experience on the agency side or managing various media agencies is a must-have.High understanding of various audiences and data sources to connect paid media to full integrated marketing plan for launches and total portfolio.Experience with A/B testing, messaging, and post-campaign analysis.Experience in developing marketing and sales presentations, using Word, Excel, and PowerPoint.Necessary Skills and Attributes:Self-motivated individual with the ability to thrive in a team-based or independent environment.Detail-oriented with strong organization skills.Ability to work in a fast-paced environment.Limited supervision and the exercise of discretion.Excellent analytical skills, including proficiency in using web and data analytic tools (Google Analytics, Tableau), Excel pivot tables, and basic functions for maintaining and creating reports.Comfortable navigating a complex organization and building cross-functional relationships.Excellent project management and communication skills with the ability to balance rigorous attention to details with swift execution.Skilled at planning, organizing, prioritizing, and executing simultaneous projects and activities.High energy, works with a sense of urgency, highly responsive in a fast-paced environment along with a problem solver, optimistic attitude.Excellent presentation skills; ability to communicate your ideas and convince an audience using data and visual storytelling.Physical Demands:The physical demands described here are representative of those that must be met by contract employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.While performing the duties of this job, the contract employee is occasionally required to stand, clean, crawl, kneel, sit, sort, hold, squat, stoop, stand, twist the body, walk, use hands to finger, handle, or feel objects, tools or controls, reach with hands and arms, climb stairs or ladders and scaffolding, talk or hear, and lift up to 20 pounds. Specific vision abilities required by the job include ability to distinguish the nature of objects by using the eye. Operate a computer keyboard and view a video display terminal between 50% - 95% of work time, including prolonged periods of time. Requires considerable (90%+) work utilizing high visual acuity/detail, numeric/character distinction, and moderate hand/finger dexterity.Performs work under time schedules and stress which are normally periodic or cyclical, including time sensitive deadlines, intellectual challenge, some language barriers, and project management deadlines. May require working additional time beyond normal schedule and periodic travel.WHAT we’ll bring:During your interview process, our team can fill you in on all the details of our industry-competitive benefits and career development opportunities. A few highlights include:Medical PlansVision PlanShort-Term DisabilityLong-Term DisabilityCritical Illness/ Accident/ Hospital Indemnity/ Identity Theft Protection401(k)WHAT you should know:Our success begins and ends with our people. We embrace diverse perspectives and value unique human experiences. WorldLink is an Equal Employment Opportunity and Affirmative Action employer. All employment at WorldLink is decided on the basis of qualifications, merit, and business need. We endeavor to continue our footprint as a diverse organization by highlighting opportunities for all people. WorldLink considers applicants for all positions without regard to race, color, religion or belief, sex, (including pregnancy and gender identity), age, national origin, political affiliation, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability or any other characteristic protected by applicable laws. People with disabilities who need assistance with any part of the application process should contact us.This job description is designed to cover the main responsibilities and duties of the role but is not designed to be a comprehensive list of all.
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