Publicis Media
Senior Analyst, Programmatic
Publicis Media, Chicago, Illinois, United States, 60290
Job Description
Job DescriptionThe Senior Programmatic Analyst owns strategic planning and campaign execution for an assigned client. This position is both strategic and tactical in scope, requiring the Senior Programmatic Analyst to independently generate strategic insights for the campaigns in their portfolio and implement campaigns with the support of Programmatic Analysts. This role will train Programmatic Analysts on client specific requirements, providing expertise in optimization strategies and guidance on best practices related to client communication.The ideal candidate will have prior online trafficking and campaign management experience, strong analytical and communication skills, and prior experience with bid management platforms and active campaign optimization.
Role Objectives:Drive Inventory & New Channel StrategyMeet with, vet inventory, and advance channel partnersProactively identify opportunities to test partners and bring those ideas to programmatic planning counterpartsCreate custom solutions including but not limited to: inclusion lists, custom marketplaces, PMPs, SSPs, cross-channel, etc.Work with platforms, SSPs, and programmatic buyers to ensure accurate implementationTroubleshoot supply issues on all pre-production and live campaignsOversee supply and new channel QA processPartner with programmatic buyer(s) on inventory performance analysis and optimization strategiesIdentify case study potential for key opportunities and lead creation with programmatic buyer(s)Develop best practices for inventory solutions/new channels and regularly communicate out to the larger programmatic teamFacilitate direct deal IOs across video, display and audio tacticsManage QA, KPI-based performance reporting, and optimization logsProgrammatic Operations:Work with the Manager to create consistent processes for using offshore resourcesWork with offshore management on feedback and needs
Qualifications
Qualifications1-2 years of experience working with RTB, DSPs, ad exchanges, ad servers, verification partners and other supply platformsDeep understanding of programmatic planning, buying, and ad tech vendorsStrong negotiation skillsProficiency in Microsoft Office solutions, specifically ExcelStrong analytical thinking and mathematical skillsExcellent communication and writing skillsStrong project and time management skillsStrong desire to contribute to a team
Additional Information
#J-18808-Ljbffr
Job DescriptionThe Senior Programmatic Analyst owns strategic planning and campaign execution for an assigned client. This position is both strategic and tactical in scope, requiring the Senior Programmatic Analyst to independently generate strategic insights for the campaigns in their portfolio and implement campaigns with the support of Programmatic Analysts. This role will train Programmatic Analysts on client specific requirements, providing expertise in optimization strategies and guidance on best practices related to client communication.The ideal candidate will have prior online trafficking and campaign management experience, strong analytical and communication skills, and prior experience with bid management platforms and active campaign optimization.
Role Objectives:Drive Inventory & New Channel StrategyMeet with, vet inventory, and advance channel partnersProactively identify opportunities to test partners and bring those ideas to programmatic planning counterpartsCreate custom solutions including but not limited to: inclusion lists, custom marketplaces, PMPs, SSPs, cross-channel, etc.Work with platforms, SSPs, and programmatic buyers to ensure accurate implementationTroubleshoot supply issues on all pre-production and live campaignsOversee supply and new channel QA processPartner with programmatic buyer(s) on inventory performance analysis and optimization strategiesIdentify case study potential for key opportunities and lead creation with programmatic buyer(s)Develop best practices for inventory solutions/new channels and regularly communicate out to the larger programmatic teamFacilitate direct deal IOs across video, display and audio tacticsManage QA, KPI-based performance reporting, and optimization logsProgrammatic Operations:Work with the Manager to create consistent processes for using offshore resourcesWork with offshore management on feedback and needs
Qualifications
Qualifications1-2 years of experience working with RTB, DSPs, ad exchanges, ad servers, verification partners and other supply platformsDeep understanding of programmatic planning, buying, and ad tech vendorsStrong negotiation skillsProficiency in Microsoft Office solutions, specifically ExcelStrong analytical thinking and mathematical skillsExcellent communication and writing skillsStrong project and time management skillsStrong desire to contribute to a team
Additional Information
#J-18808-Ljbffr