Publicis Groupe
Manager, Programmatic
Publicis Groupe, Chicago, Illinois, United States, 60290
Overview:The Manager owns strategic planning and campaign execution for an assigned client. This position is both strategic and tactical in scope, requiring the Manager to independently generate strategic insights for the campaigns in their portfolio and implement campaigns with the support of Programmatic Analysts/Sr. Analysts. Managers train Programmatic Analysts on client specific requirements, providing expertise in optimization strategies and guidance on best practices related to client communication.The ideal candidate will have prior online trafficking and campaign management experience, strong analytical and communication skills, and prior experience with bid management platforms and active campaign optimization.
Role Objectives:Effectively communicate digital strategies and rational for tactical approaches for each campaignExecute, manage, and optimize online biddable media campaigns and programs for agency clients (e.g. paid search and social, auction/exchange based performance media, audience-based buying, remarketing campaigns) while meeting or surpassing client performance expectationsDevelop, grow, and maintain relationships through exceptional client serviceFormulate proposals for new client opportunitiesManage the delivery of creative assets, insertion orders, campaign artifacts, and all relevant campaign documentation in preparation for campaign launchPartner with Analytics team on campaign measurement reporting and insights generationProvide regular insights to clients detailing performance, campaign optimizations, and new opportunitiesWork with media partners to ensure accurate platform implementationTroubleshoot issues on all pre-production and live campaignsOversee campaign QA processGenerate and manage monthly bill/pay and spend reporting in coordination with AnalystLead and assist in coaching, managing, and educating Analysts and Sr. Analysts, helping to support campaignsAttend client meetingsParticipate in regular knowledge share sessions to share and learn new strategies for optimizing and enhancing campaign performanceQualifications
Minimum Qualifications:Bachelor’s degree or higher in marketing, advertising, business, engineering, statistics, economics, sociology, or equivalent3+ years of experience managing Search, Display, Video, Social and/or Mobile Programmatic Media BuyingWorking knowledge in technologies such as The Trade Desk, DoubleClick Bid Manager, TTD, AOP, AAP and Facebook and Twitter APIsUnderstanding of traditional and interactive media planning elementsResourceful, curious, and motivated individual with an ability to work independently as well as in a team settingStrong analytics, organizational, and communication skillsClient facing experience with the ability to identify risks and effectively manage through issuesPrevious leadership/management experience is a plusProficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel
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Role Objectives:Effectively communicate digital strategies and rational for tactical approaches for each campaignExecute, manage, and optimize online biddable media campaigns and programs for agency clients (e.g. paid search and social, auction/exchange based performance media, audience-based buying, remarketing campaigns) while meeting or surpassing client performance expectationsDevelop, grow, and maintain relationships through exceptional client serviceFormulate proposals for new client opportunitiesManage the delivery of creative assets, insertion orders, campaign artifacts, and all relevant campaign documentation in preparation for campaign launchPartner with Analytics team on campaign measurement reporting and insights generationProvide regular insights to clients detailing performance, campaign optimizations, and new opportunitiesWork with media partners to ensure accurate platform implementationTroubleshoot issues on all pre-production and live campaignsOversee campaign QA processGenerate and manage monthly bill/pay and spend reporting in coordination with AnalystLead and assist in coaching, managing, and educating Analysts and Sr. Analysts, helping to support campaignsAttend client meetingsParticipate in regular knowledge share sessions to share and learn new strategies for optimizing and enhancing campaign performanceQualifications
Minimum Qualifications:Bachelor’s degree or higher in marketing, advertising, business, engineering, statistics, economics, sociology, or equivalent3+ years of experience managing Search, Display, Video, Social and/or Mobile Programmatic Media BuyingWorking knowledge in technologies such as The Trade Desk, DoubleClick Bid Manager, TTD, AOP, AAP and Facebook and Twitter APIsUnderstanding of traditional and interactive media planning elementsResourceful, curious, and motivated individual with an ability to work independently as well as in a team settingStrong analytics, organizational, and communication skillsClient facing experience with the ability to identify risks and effectively manage through issuesPrevious leadership/management experience is a plusProficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel
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