National Vice President of Sales and Marketing

Responsible for strategic development and oversight management of all sales and marketing related programs and initiatives for the Corporation with the primary goal of driving revenue growth. Will also have direct regional oversight over a smaller group of communities.Essential Functions:Accountable for overseeing and driving marketing initiatives for the Corporation including:Branding, positioning, and messagingMarketing collateral and toolsCommunity Outreach ProgramsHRA WebsiteLead generation initiatives including search engine optimization and social media networkingQuarterly marketing planning per communityOwns sales initiatives for the Corporation including:Development and implementation of effective and measurable field sales training programs.Competitive analysisEffective pricing strategiesLead tracking systemMystery shop programData analysis and reporting metricsAssists in the recruitment of sales and marketing personnel at both the Corporate and community levels.Assists in the preparation of annual budgets and business plans for each property.Qualifications/Skills/Educational Requirements:Must have a Bachelor’s degree from an accredited college or university.Must have, as a minimum, five (5) years experience in a senior leadership role managing sales and marketing initiatives at a Corporate level.

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