Marketing Coordinator

Job Responsibilities - “What” You Do

· Assist in the execution of go-to-market strategies for new products.

· Ensure marketing materials accurately reflect product specifications and value propositions.

· Collaborate with designers, copywriters, and other team members to produce high-quality marketing

materials via Asana and facilitate the process by reviewing the quality and timing of deliverables.

· Lead the product sample ordering and tracking process for the marketing team.

· Open purchase orders and track vendor payments.

· Create presentations to support key marketing initiatives.

· Provide support at product photoshoots.

· Assist in writing creative briefs to support new product launches and relevant brand consumer

moments.

· Perform analysis of market dynamics, monitor competitors’ launches and initiatives, and review our

own campaigns to provide digestible data for optimization and improvement.

· Support product launch communication and strategy, event planning and execution, marketing asset

creation, and distribution.

· Complete special projects on behalf of the marketing team (e.g., tradeshows).

· Exhibit extraordinary attention to detail with strong organizational skills.

· Be a collaborative partner with key cross-functional teams, including product development, sales, and

digital.

· Demonstrate a self-starter attitude and a positive, can-do approach.

May be required to perform other duties as requested, directed or assigned