Gannett Co., Inc.
Audience Planner
Gannett Co., Inc., Daytona Beach, Florida, United States, 32118
Planners at Gannett Co., Inc.
Planners work with newsrooms across Florida to orchestrate which content to publish, when, and on which platforms. They use a strategic approach and good, old-fashioned news judgment to help newsrooms attract new audiences, deepen connections, and retain supporters.Audience planners ensure content sharing and collaboration among Florida sites, working as a statewide entity to cover for each other during PTO.They act as the hub connecting newsrooms, design studios, wire desk, trending team, and USA TODAY, ensuring content is scheduled and placed correctly and timely.Planners utilize metrics to increase page views, working with editors to enhance audience satisfaction.This role offers strong onboarding support, training, and career advancement opportunities.Knowledge and skills:Excellent planning and organizational skills.Effective communicator in virtual and in-person settings.Strong news judgment and journalism understanding.Self-motivated, able to work independently and under deadline pressure.Knowledge of audience analytic tools like Google Analytics and Parse.ly is a plus.Other requirements:Bachelor’s degree and/or 3-5 years of news experience.Experience in digital producing or planning is beneficial.Strong communication and collaboration skills.Must pass pre-employment background check, drug screen, and motor vehicle record check.Working conditions:Generally Monday-Friday, with potential weekend work.Planners may work remotely or in local newsrooms.Cross-training on different publications and filling in during vacation periods may be required.Application Instructions:Submit a single PDF document containing your resume, cover letter, and work clips to receive full consideration. #Newsgnt #LI-CB1
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Planners work with newsrooms across Florida to orchestrate which content to publish, when, and on which platforms. They use a strategic approach and good, old-fashioned news judgment to help newsrooms attract new audiences, deepen connections, and retain supporters.Audience planners ensure content sharing and collaboration among Florida sites, working as a statewide entity to cover for each other during PTO.They act as the hub connecting newsrooms, design studios, wire desk, trending team, and USA TODAY, ensuring content is scheduled and placed correctly and timely.Planners utilize metrics to increase page views, working with editors to enhance audience satisfaction.This role offers strong onboarding support, training, and career advancement opportunities.Knowledge and skills:Excellent planning and organizational skills.Effective communicator in virtual and in-person settings.Strong news judgment and journalism understanding.Self-motivated, able to work independently and under deadline pressure.Knowledge of audience analytic tools like Google Analytics and Parse.ly is a plus.Other requirements:Bachelor’s degree and/or 3-5 years of news experience.Experience in digital producing or planning is beneficial.Strong communication and collaboration skills.Must pass pre-employment background check, drug screen, and motor vehicle record check.Working conditions:Generally Monday-Friday, with potential weekend work.Planners may work remotely or in local newsrooms.Cross-training on different publications and filling in during vacation periods may be required.Application Instructions:Submit a single PDF document containing your resume, cover letter, and work clips to receive full consideration. #Newsgnt #LI-CB1
#J-18808-Ljbffr