Gannett Co., Inc.
Planner/Producer II
Gannett Co., Inc., Louisville, Kentucky, us, 40201
Posted Wednesday, July 31, 2024 at 4:00 AMCurrent Gannett Employees- Please ensure you are using our abbreviated process on the internal Careers site by logging into Dayforce through OKTA
Gannett Co., Inc. (NYSE: GCI) is a diversified media company with expansive reach at the national and local level dedicated to empowering and enriching communities. We seek to inspire, inform, and connect audiences as a scalable, growth-focused media and digital marketing solutions company. Our current portfolio of trusted media brands includes the USA TODAY NETWORK, comprised of the national publication, USA TODAY, and local media organizations in the United States. Our digital marketing solutions brand, LocaliQ, uses innovation and software to enable small and medium-sized businesses to grow. Gannett open roles are featured on various external job boards. When applying to a position at Gannett, you should be completing an application on Gannett Careers via Dayforce.The Courier Journal, part of the USA TODAY NETWORK, is looking for a Planner/Producer who is highly organized and understands how to use analytics to create and adjust plans in real time. The Producer/Planner plays a crucial role in ensuring high-impact local journalism reaches its maximum digital and print audience, helping to support and grow readership while retaining subscription bases.This role ensures that the right content is published and delivered to the right audience in the right way on the right platforms at the right time, both in advance planning and execution. Using analytics to create plans, adjust plans in real time, and help advise on reporting holes or opportunities is key. He or she empowers strategic work with other journalists to brainstorm and execute digital storytelling, such as photos, videos, graphics, sidebars, and social cards; native platform management with Home page/app curation, newsletters, and push alerts; search optimization; and social media platforms.The Producer/Planner will have or hone strong news judgment toward promoting stories on our native platforms, search, social, and in print. Editors trust their Producer/Planner partner to make independent decisions about how and where content is presented. This planner is also an advocate for sharing their newsroom’s work with other sites in the USA TODAY Network. Likewise, the Producer/Planner-News is responsible for picking up supplemental coverage of interest to their community newsrooms from other sites to enhance reader experience.The Planner/Producer works daily with the digital team to coordinate and execute story promotion via home fronts, push alerts, newsletters, social media, and print.Responsibilities:Partnering with editors on premium schedule and staying updated on best practices regarding subscriber-exclusive content.Maintaining digital and print content calendars via Presto Suite and determining embargo times to reach target audience.Managing native and off-site platforms: Scheduling and setting up Home front stories, push alerts, and social media posts.Optimizing premium and high-potential content for search, recirculation, and deeper audience engagement time.Enhancing content with video, galleries, SEO meta-data, hyperlinks, and images.Writing effective digital headlines, promo briefs, and breaking news alerts that help attract audiences.Spotting and correcting issues related to grammar, spelling, punctuation, and style.Using Parse.ly and Google Analytics to make data-driven decisions and advise on opportunities targeting the audience funnel.Attending newsroom/team meetings and possibly running meetings.Helping newsrooms swarm breaking news and trending by suggesting (and sometimes writing) stories targeting search and social.Sharing content to other planners/sites and searching for content to promote on yours.Enforcing workflow standards, including planning communication and deadlines.Maintaining a print schedule at least 5 days in advance.Posting daily print lineups for our Design Center partners and following operational standards for setting our design partners up for success.Requirements:Bachelor's or master’s degree in communications, journalism, marketing, or related field or equivalent combination of education and experience.3+ years' experience in a news or social media role.Proficiency in digital platforms, such as websites and apps, social media, and search.Experience with content analytics tools, such as Google Analytics or Parse.ly is a plus.Strong communication skills and a willingness to collaborate is a must.Ability to work quickly and accurately under pressure and breaking news.Employment is contingent on passing a post-offer pre-employment background check.We are eager to learn more about you and how you fit this role. When you apply, don’t limit your upload to a resume; show us what you’ve done. To do so, put together a single document file that includes the following, in this order:Your resume – one to two pages.A cover letter that outlines how you would approach the job.Links to 3-6 online samples of your work.It is important that these items be assembled into a single document and uploaded in PDF format. Completing these steps will ensure that your application receives the highest consideration.#Newsgnt#LI-CB1Gannett Co., Inc. is a proud equal opportunity employer committed to building and maintaining a diverse workforce. As such, we will consider all qualified applicants for employment and do not discriminate in connection with employment decisions on the basis of an applicant or employee’s race, color, national origin, ethnicity, ancestry, citizenship status, sex, gender, gender identity, gender expression, religion, age, marital status, personal appearance, sexual orientation, family responsibilities, physical or mental disability, medical condition, pregnancy status, education, genetic characteristics, political affiliation, military or veteran status or other classifications protected by applicable federal, state and local laws.
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Gannett Co., Inc. (NYSE: GCI) is a diversified media company with expansive reach at the national and local level dedicated to empowering and enriching communities. We seek to inspire, inform, and connect audiences as a scalable, growth-focused media and digital marketing solutions company. Our current portfolio of trusted media brands includes the USA TODAY NETWORK, comprised of the national publication, USA TODAY, and local media organizations in the United States. Our digital marketing solutions brand, LocaliQ, uses innovation and software to enable small and medium-sized businesses to grow. Gannett open roles are featured on various external job boards. When applying to a position at Gannett, you should be completing an application on Gannett Careers via Dayforce.The Courier Journal, part of the USA TODAY NETWORK, is looking for a Planner/Producer who is highly organized and understands how to use analytics to create and adjust plans in real time. The Producer/Planner plays a crucial role in ensuring high-impact local journalism reaches its maximum digital and print audience, helping to support and grow readership while retaining subscription bases.This role ensures that the right content is published and delivered to the right audience in the right way on the right platforms at the right time, both in advance planning and execution. Using analytics to create plans, adjust plans in real time, and help advise on reporting holes or opportunities is key. He or she empowers strategic work with other journalists to brainstorm and execute digital storytelling, such as photos, videos, graphics, sidebars, and social cards; native platform management with Home page/app curation, newsletters, and push alerts; search optimization; and social media platforms.The Producer/Planner will have or hone strong news judgment toward promoting stories on our native platforms, search, social, and in print. Editors trust their Producer/Planner partner to make independent decisions about how and where content is presented. This planner is also an advocate for sharing their newsroom’s work with other sites in the USA TODAY Network. Likewise, the Producer/Planner-News is responsible for picking up supplemental coverage of interest to their community newsrooms from other sites to enhance reader experience.The Planner/Producer works daily with the digital team to coordinate and execute story promotion via home fronts, push alerts, newsletters, social media, and print.Responsibilities:Partnering with editors on premium schedule and staying updated on best practices regarding subscriber-exclusive content.Maintaining digital and print content calendars via Presto Suite and determining embargo times to reach target audience.Managing native and off-site platforms: Scheduling and setting up Home front stories, push alerts, and social media posts.Optimizing premium and high-potential content for search, recirculation, and deeper audience engagement time.Enhancing content with video, galleries, SEO meta-data, hyperlinks, and images.Writing effective digital headlines, promo briefs, and breaking news alerts that help attract audiences.Spotting and correcting issues related to grammar, spelling, punctuation, and style.Using Parse.ly and Google Analytics to make data-driven decisions and advise on opportunities targeting the audience funnel.Attending newsroom/team meetings and possibly running meetings.Helping newsrooms swarm breaking news and trending by suggesting (and sometimes writing) stories targeting search and social.Sharing content to other planners/sites and searching for content to promote on yours.Enforcing workflow standards, including planning communication and deadlines.Maintaining a print schedule at least 5 days in advance.Posting daily print lineups for our Design Center partners and following operational standards for setting our design partners up for success.Requirements:Bachelor's or master’s degree in communications, journalism, marketing, or related field or equivalent combination of education and experience.3+ years' experience in a news or social media role.Proficiency in digital platforms, such as websites and apps, social media, and search.Experience with content analytics tools, such as Google Analytics or Parse.ly is a plus.Strong communication skills and a willingness to collaborate is a must.Ability to work quickly and accurately under pressure and breaking news.Employment is contingent on passing a post-offer pre-employment background check.We are eager to learn more about you and how you fit this role. When you apply, don’t limit your upload to a resume; show us what you’ve done. To do so, put together a single document file that includes the following, in this order:Your resume – one to two pages.A cover letter that outlines how you would approach the job.Links to 3-6 online samples of your work.It is important that these items be assembled into a single document and uploaded in PDF format. Completing these steps will ensure that your application receives the highest consideration.#Newsgnt#LI-CB1Gannett Co., Inc. is a proud equal opportunity employer committed to building and maintaining a diverse workforce. As such, we will consider all qualified applicants for employment and do not discriminate in connection with employment decisions on the basis of an applicant or employee’s race, color, national origin, ethnicity, ancestry, citizenship status, sex, gender, gender identity, gender expression, religion, age, marital status, personal appearance, sexual orientation, family responsibilities, physical or mental disability, medical condition, pregnancy status, education, genetic characteristics, political affiliation, military or veteran status or other classifications protected by applicable federal, state and local laws.
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