CookUnity
Chief Storyteller
CookUnity, New York, New York, us, 10261
About the Team:
At CookUnity, the Brand Marketing team is responsible for developing and executing world-class marketing activations and experiences that drive brand awareness and earn loyalty beyond reason. This team sets the vision and strategy for the brand and brings it to life with strategic rigor, creative excellence, and cultural relevance. Through insight-inspired, data-informed brand storytelling and experiences, CookUnity’s Brand Marketing team will build a category-defining brand loved by an entire generation of foodies.The role:
We are seeking an ambitious, multifaceted storyteller to help craft our narrative and tell compelling stories about great food and the incredible chefs who make it a reality. This expert storyteller will be our most senior writer and will be responsible for establishing the voice and tone of CookUnity across all channels and in a variety of formats. What makes this role unique from other senior copywriting roles is we are looking for a unique profile that sits at the nexus of storytelling and technology. We believe that generative AI is a powerful tool that will continue to shape how we work and this is one area where we can stay at the forefront and embrace this emerging technology to help scale our impact. The ideal candidate will have some experience working with generative AI, be motivated to experiment and push the boundaries of what is possible, and leverage AI to help deliver stories that shape who we are, what we stand for, and our unique vision for the future.You will partner closely with internal stakeholders in product, portfolio, design, and chef success to elevate our voice and messaging, ensuring it is clear, compelling, and uniquely our own. Across our website, UX, emails, physical packaging, social media, brand content, and thought leadership you will strike the appropriate balance of functional clarity and emotional inspiration, ensuring each touchpoint is additive to the next and working together to deliver a singular, category defining narrative. You will report to VP of Brand Marketing and work closely with influential leaders throughout the company.Responsibilities:
Develop CookUnity’s foundational brand voice and style guidelinesCreate messaging guidelines that provide actionable direction on communicating throughout the marketing funnel and key customer touch pointsMaintain a deep understanding of CookUnity’s audience and customers to ensure all copy is highly relevant and resonant with the people who matter mostConcept, write, review, and edit copy across mediums, including web pages, landing pages, in-app, emails, ads, branded content, social media, product packaging, marketing collateral, and scripts for use in content productionsPartner closely with Brand Marketing and UX Research to translate insights into compelling propositions, messages, and content conceptsPartner closely with Design (Brand and UX) to utilize copy as a powerful tool in visual communication across digital and analog touch pointsActively champion and reinforce the adoption of concepts and key messages that are central to our brand and narrative, acting as a driving force that continually pushes us forwardQualifications:
5+ years of experience as a writer at a consumer brand, creative agency, or relevant mediaA diverse writing portfolio demonstrating creative breadth across channels, mediums, and formatsA track record of delivering inspiring, well-crafted work that creates a strong human connection with consumersAbility to develop one overarching narrative and then meticulously tailor elements of that narrative to specific channels and audiences with craft and creativityExperience using generative AI to scale copywriting efforts – including writing effective prompts, training models to align with brand voice, and editing AI generated copyExperience managing, mentoring, and directing other writersA skillful communicator and critical thinker who can turn insights and strategy into inspiring storytelling and customer valueHighly collaborative, low ego – comfortable partnering, influencing & taking feedbackExperience and high degree of comfort executing and thriving in a fast-paced environmentPrevious experience working with Chefs, restaurants or in the food space is a bonus.A love of, and an appreciation for delicious food!Benefits
Health Insurance coveragePTO policy and paid sick daysWe grow, you grow: Stock Options Plan granted on Day 1.Eligible for a bi-annual performance bonus.401k Plan.Family leave: 12 weeks for primary caregiver and 6 weeks for secondary caregiver, fully paidCompassionate Leave: 3-5 days each time the need arisesA generous amount of CookUnity credits to enjoy our amazing meals, added to your account, monthlyWellness perks: access to a nutritional coach and fitness subsidies to build a healthy lifestylePersonalized Spanish coachAwesome opportunity to join a company that is looking to change how we eat and how chefs work!
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At CookUnity, the Brand Marketing team is responsible for developing and executing world-class marketing activations and experiences that drive brand awareness and earn loyalty beyond reason. This team sets the vision and strategy for the brand and brings it to life with strategic rigor, creative excellence, and cultural relevance. Through insight-inspired, data-informed brand storytelling and experiences, CookUnity’s Brand Marketing team will build a category-defining brand loved by an entire generation of foodies.The role:
We are seeking an ambitious, multifaceted storyteller to help craft our narrative and tell compelling stories about great food and the incredible chefs who make it a reality. This expert storyteller will be our most senior writer and will be responsible for establishing the voice and tone of CookUnity across all channels and in a variety of formats. What makes this role unique from other senior copywriting roles is we are looking for a unique profile that sits at the nexus of storytelling and technology. We believe that generative AI is a powerful tool that will continue to shape how we work and this is one area where we can stay at the forefront and embrace this emerging technology to help scale our impact. The ideal candidate will have some experience working with generative AI, be motivated to experiment and push the boundaries of what is possible, and leverage AI to help deliver stories that shape who we are, what we stand for, and our unique vision for the future.You will partner closely with internal stakeholders in product, portfolio, design, and chef success to elevate our voice and messaging, ensuring it is clear, compelling, and uniquely our own. Across our website, UX, emails, physical packaging, social media, brand content, and thought leadership you will strike the appropriate balance of functional clarity and emotional inspiration, ensuring each touchpoint is additive to the next and working together to deliver a singular, category defining narrative. You will report to VP of Brand Marketing and work closely with influential leaders throughout the company.Responsibilities:
Develop CookUnity’s foundational brand voice and style guidelinesCreate messaging guidelines that provide actionable direction on communicating throughout the marketing funnel and key customer touch pointsMaintain a deep understanding of CookUnity’s audience and customers to ensure all copy is highly relevant and resonant with the people who matter mostConcept, write, review, and edit copy across mediums, including web pages, landing pages, in-app, emails, ads, branded content, social media, product packaging, marketing collateral, and scripts for use in content productionsPartner closely with Brand Marketing and UX Research to translate insights into compelling propositions, messages, and content conceptsPartner closely with Design (Brand and UX) to utilize copy as a powerful tool in visual communication across digital and analog touch pointsActively champion and reinforce the adoption of concepts and key messages that are central to our brand and narrative, acting as a driving force that continually pushes us forwardQualifications:
5+ years of experience as a writer at a consumer brand, creative agency, or relevant mediaA diverse writing portfolio demonstrating creative breadth across channels, mediums, and formatsA track record of delivering inspiring, well-crafted work that creates a strong human connection with consumersAbility to develop one overarching narrative and then meticulously tailor elements of that narrative to specific channels and audiences with craft and creativityExperience using generative AI to scale copywriting efforts – including writing effective prompts, training models to align with brand voice, and editing AI generated copyExperience managing, mentoring, and directing other writersA skillful communicator and critical thinker who can turn insights and strategy into inspiring storytelling and customer valueHighly collaborative, low ego – comfortable partnering, influencing & taking feedbackExperience and high degree of comfort executing and thriving in a fast-paced environmentPrevious experience working with Chefs, restaurants or in the food space is a bonus.A love of, and an appreciation for delicious food!Benefits
Health Insurance coveragePTO policy and paid sick daysWe grow, you grow: Stock Options Plan granted on Day 1.Eligible for a bi-annual performance bonus.401k Plan.Family leave: 12 weeks for primary caregiver and 6 weeks for secondary caregiver, fully paidCompassionate Leave: 3-5 days each time the need arisesA generous amount of CookUnity credits to enjoy our amazing meals, added to your account, monthlyWellness perks: access to a nutritional coach and fitness subsidies to build a healthy lifestylePersonalized Spanish coachAwesome opportunity to join a company that is looking to change how we eat and how chefs work!
#J-18808-Ljbffr