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INCPG

Senior Brand Manager, Digital & New Product

INCPG, Houston, Texas, United States, 77246


The Senior Brand Manager Digital & New Product will be responsible for setting and leading New Product Introduction & Digital Marketing direction and execution with a focus on expanding current product portfolio.

RESPONSIBILITIES: Includes the following; other duties may be assigned.

• Develop and mine insights to determine consumer opportunities

• Create new Digital Marketing and eCommerce Sales strategies

• Identify and commercialize new platform innovation ideas

• Develop/tighten new product strategy in line with brand growth strategy

• Lead expansion of product pipeline across portfolio, working and leading cross-functional teams through concept development, validation, product development, and commercialization in the stage/gate process

• Engage in full understanding and implications of procurement and its impact on new product pipeline and timing availability

• Represent Products and eCommerce Strategies at key customer/sales meetings, and corporate presentations

• Participate in improving organizational process and train marketing talent

CAPABILITIES: • Creative • Strategic • Influence • Analytical • Decision making • Communication skills • Collaborative • Ability to multi-task and prioritize • Results orientation • Leads courageously • Thrive in an entrepreneurial, fast paced and dynamic environment • Resourceful • Excel at interacting with all levels of management including senior leadership .

SKILLS:

• Proficient in new product development validation research techniques

• Able to collect and analyze syndicated data (IRI, Nielsen, Spectra)

• Skilled at leading cross functional teams through a defined stage/gate process from creation to commercialization

• Ability to develop and commercialization innovation both close-in and breakthrough

• Demonstrated ability to synthesize information to develop fact-based recommendation, and ability to persuade organization pursuit of recommended path

• Knowledge of traditional customer base

• knowledge of core marketing processes, digital strategies, & eCommerce.

EXPERIENCE:

• 7-10 years of Brand Management experience with demonstrated upward movement preferably in a CPG food company

2-3 years of Digital & eCommerce

EDUCATION: • Bachelor’s Degree. MBA preferred