Data Analyst Sr.

EdPlus at ASU is a dynamic unit of Arizona State University focused on the design and scalable delivery of digital teaching and learning models to increase student success and reduce barriers to achievement in higher education. We advance the economic, social, cultural, and overall health of the local, national, and international communities served by ASU.Under the direction of the Director of Marketing Technology & Behavioral Analytics, the

Sr Data Analyst

position is responsible for the strategic deployment and support of technology and measurement solutions that support behavioral and marketing analytics within EdPlus. This includes, but is not limited to, tag management solutions, digital analytics products, data integrations, and business intelligence dashboards.This is a hybrid role and the incumbent of this position will be required to work from our office located in Scottsdale, Arizona three days per week.Responsibilities:Guide and oversee the ingestion, analysis, and visualization of data collected from various digital channels within EdPlus.Mentor a team of analysts and student workers, providing guidance, training, and support.Work closely with cross-functional teams to extract valuable data from our analytics platforms, identify trends, and drive data-driven decision-making.Design customized reports, dashboards, and data visualization solutions to effectively communicate insights and findings to stakeholders.Implement best-in-class measurement solutions with our Google Technical Partnership team.Lead the implementation and configuration of Google Analytics 4, Google Tag Manager, and other marketing technology tools.Collaborate with internal teams to define key performance indicators (KPIs) and develop measurement strategies.Ensure 1st-party data collection is consistent with established data-layer standards and user consent preferences.Stay updated with industry trends, emerging technologies, and best practices in digital marketing and web analytics.Minimum Qualifications:Bachelor’s degree in Business, Information Technology, or a closely related field AND six years of relevant experience in a large, multi-user data environment or any equivalent combination of experience and/or education.Desired Skills:Track record of using data and insights to drive change and implement new initiatives.Experience synthesizing large-scale data sets to generate insights and recommendations.Proven ability to collaborate with key partners and stakeholders to define metrics and solve problems independently.Experience with web analytics tools such as Google Analytics GA4 or Universal Analytics.Experience with data storytelling leveraging business intelligence solutions.Experience working within a data warehouse (e.g., Google BigQuery, Amazon Redshift, Snowflake).Demonstrated experience using SQL, Javascript, and/or Python.Experience with Tag Management solutions.Experience with A/B testing tools.Strong presentation, interpersonal, and communication skills.Compensation and Benefits:ASU offers a total compensation package that includes valuable employee benefits such as healthcare, financial security, retirement plans, family resources, tuition reduction for eligible employees and their dependents, and various discounts.Job Type:

Full-timePay:

$80,000.00 - $90,000.00 per yearExperience Level:

6 yearsSchedule:

8 hour shift, Monday to FridayWork Location:

Hybrid remote in Scottsdale, AZ 85257

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