EdPlus at Arizona State University
Data Analyst
EdPlus at Arizona State University, Scottsdale, Arizona, us, 85261
EdPlus at ASU
is a dynamic unit of Arizona State University focused on the design and scalable delivery of digital teaching and learning models to increase student success and reduce barriers to achievement in higher education. We advance the economic, social, cultural, and overall health of the local, national, and international communities served by ASU.Under the direction of the Director of Marketing Technology & Behavioral Analytics, the Data Analyst is responsible for the strategic creation and support of measurement solutions that support behavioral and marketing analytics within EdPlus. This includes, but is not limited to digital analytics products, data integrations, and business intelligence dashboards.This is a hybrid role, and the incumbent will be required to work from our office located in Scottsdale, Arizona three days per week (ideally in office on Tuesdays, Thursdays, and one other day that aligns with other work activities).Essential Duties:Guide and oversee the ingestion, analysis, and visualization of data collected from various digital channels within EdPlus.Mentor a team of analysts and student workers, providing guidance, training, and support.Work closely with cross-functional teams to extract valuable data from our analytics platforms, identify trends, and drive data-driven decision-making.Design customized reports, dashboards, and data visualization solutions to effectively communicate insights and findings to stakeholders.Work with our Google Technical Partnership team to implement best-in-class measurement solutions.Lead the implementation and configuration of Google Analytics 4, Google Tag Manager, and other marketing technology tools to effectively track and measure website and marketing performance.Collaborate with internal teams to define key performance indicators (KPIs) and develop measurement strategies to track marketing and business goals.Ensure 1st-party data collection is consistent following established data-layer standards and user consent preferences.Stay updated with industry trends, emerging technologies, and best practices in digital marketing, marketing technology, and web analytics.Minimum Qualifications:Bachelor's degree in Business Administration, Education, or related field AND two (2) years previous software support experience; OR any combination of education and/or experience from which comparable knowledge, skills, and abilities have been achieved.Desired Qualifications:Track record of using data and insights to drive change and implement new initiatives.Experience with synthesizing large-scale data sets to generate insights and recommendations.Proven ability to collaborate with key partners and stakeholders to define metrics, identify requirements, and solve problems independently.Extensive experience with web analytics tools such as Google Analytics GA4 or Universal Analytics.Experience with data storytelling leveraging business intelligence solutions such as Google Looker Studio.Experience working within a data warehouse (Google BigQuery, Amazon Redshift, Snowflake).Demonstrated experience using SQL, Javascript, and/or Python.Experience working with a Tag Management solution such as Google Tag Manager or Tealium iQ.Experience with an A/B testing tool such as Optimizely or VWO.Experience in using presentation skills.Evidence of interpersonal and communication skills.Evidence of a bachelor's degree or higher in a related field.Salary Range:
$70,000 - $90,000 per year; DOEClose Date:
05-August-2024Working Environment:EdPlus at ASU is located at SkySong, the ASU Scottsdale Innovation Center. Activities are primarily performed in a regular, climate-controlled office setting subject to extended periods of sitting or standing. Daily use of desktop or laptop computer is required.Instructions to Apply:Application deadline is
3:00 PM Arizona time
on the date indicated. Please include all employment information in month/year format (e.g., 6/88 to 8/94), job title, job duties, and name of employer for each position. Resume and cover letter should clearly illustrate how prior knowledge and experience meet the Minimum and Desired qualifications of this position.
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is a dynamic unit of Arizona State University focused on the design and scalable delivery of digital teaching and learning models to increase student success and reduce barriers to achievement in higher education. We advance the economic, social, cultural, and overall health of the local, national, and international communities served by ASU.Under the direction of the Director of Marketing Technology & Behavioral Analytics, the Data Analyst is responsible for the strategic creation and support of measurement solutions that support behavioral and marketing analytics within EdPlus. This includes, but is not limited to digital analytics products, data integrations, and business intelligence dashboards.This is a hybrid role, and the incumbent will be required to work from our office located in Scottsdale, Arizona three days per week (ideally in office on Tuesdays, Thursdays, and one other day that aligns with other work activities).Essential Duties:Guide and oversee the ingestion, analysis, and visualization of data collected from various digital channels within EdPlus.Mentor a team of analysts and student workers, providing guidance, training, and support.Work closely with cross-functional teams to extract valuable data from our analytics platforms, identify trends, and drive data-driven decision-making.Design customized reports, dashboards, and data visualization solutions to effectively communicate insights and findings to stakeholders.Work with our Google Technical Partnership team to implement best-in-class measurement solutions.Lead the implementation and configuration of Google Analytics 4, Google Tag Manager, and other marketing technology tools to effectively track and measure website and marketing performance.Collaborate with internal teams to define key performance indicators (KPIs) and develop measurement strategies to track marketing and business goals.Ensure 1st-party data collection is consistent following established data-layer standards and user consent preferences.Stay updated with industry trends, emerging technologies, and best practices in digital marketing, marketing technology, and web analytics.Minimum Qualifications:Bachelor's degree in Business Administration, Education, or related field AND two (2) years previous software support experience; OR any combination of education and/or experience from which comparable knowledge, skills, and abilities have been achieved.Desired Qualifications:Track record of using data and insights to drive change and implement new initiatives.Experience with synthesizing large-scale data sets to generate insights and recommendations.Proven ability to collaborate with key partners and stakeholders to define metrics, identify requirements, and solve problems independently.Extensive experience with web analytics tools such as Google Analytics GA4 or Universal Analytics.Experience with data storytelling leveraging business intelligence solutions such as Google Looker Studio.Experience working within a data warehouse (Google BigQuery, Amazon Redshift, Snowflake).Demonstrated experience using SQL, Javascript, and/or Python.Experience working with a Tag Management solution such as Google Tag Manager or Tealium iQ.Experience with an A/B testing tool such as Optimizely or VWO.Experience in using presentation skills.Evidence of interpersonal and communication skills.Evidence of a bachelor's degree or higher in a related field.Salary Range:
$70,000 - $90,000 per year; DOEClose Date:
05-August-2024Working Environment:EdPlus at ASU is located at SkySong, the ASU Scottsdale Innovation Center. Activities are primarily performed in a regular, climate-controlled office setting subject to extended periods of sitting or standing. Daily use of desktop or laptop computer is required.Instructions to Apply:Application deadline is
3:00 PM Arizona time
on the date indicated. Please include all employment information in month/year format (e.g., 6/88 to 8/94), job title, job duties, and name of employer for each position. Resume and cover letter should clearly illustrate how prior knowledge and experience meet the Minimum and Desired qualifications of this position.
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