AEG
Manager, Premium Marketing | OVG Austin Office
AEG, Austin, Texas, us, 78716
In order to be considered for this role, after clicking "Apply Now" above and being redirected, you must fully complete the application process on the follow-up screen.
Overview
The Manager, Premium Marketing role will lead our marketing efforts of premium seating at multiple OVG venues. This role requires a dynamic leader who can develop and execute effective marketing strategies that drive awareness, lead generation, and sales of multi-year premium seat leases and single night premium seating rentals. The ideal candidate will have a proven track record in marketing, with strong leadership skills, and a deep understanding of consumer behavior and market trends.
This role will work closely with other departments and is a Monday - Friday in-person role based out of the Oak View Group office in Austin, TX.
This role will pay a salary of $105,000 to $120,000.
Benefits for FT roles: Benefits: Health, Dental and Vision insurance, 401(k) savings plan, 401(k) matching, and paid time off (vacation days, sick days, and 12 holidays).
This position will remain open until September 30, 2024
ResponsibilitiesOversee all aspects of Salesforce Marketing Cloud software including user and license management, new user setup/deactivation, roles, profiles, and permissionsDevelop and execute integrated marketing plans to target audiences to increase awareness, acquire new prospects, engage existing database, and drive sales tied to premium seating at multiple OVG venues across multiple platforms including web, social media, email, events, and partnershipsBuild, maintain, and share email templates and automated marketing journeys tied to the sales and service of premium seatingDefine and maintain a consistent brand voice and messaging strategy tied to premium seatingCreate automated journeys in Salesforce Marketing Cloud including cart abandonment and high-value page views to move leads further down the sales funnel and drive conversionsCreate campaigns that communicate the value of premium seating memberships to current customersBuild automated marketing journeys that increase premium seating customer satisfactionDevelop best practices for premium seating web pages on multiple OVG venue websites to drive awareness and lead generation with tracking tags that can be utilized for follow-up marketingCollaborate with website vendors to create lead generation campaigns to acquire high-quality leads on multiple OVG venue websites that flow into Salesforce systemsDevelop marketing materials, sales collateral, and presentations that effectively communicate the unique features, advantages, and benefits of purchasing premium seatingCreate reporting that effectively measures the effectiveness of marketing effortsUse data-driven insights to optimize marketing campaigns and improve conversion ratesWork with OVG/arena marketing stakeholders to ensure premium seating marketing aligns with arena marketing efforts and brand guidelines provided by each OVG venueCreate campaigns that cross-sell customers of one OVG venue to other OVG venuesQualifications
Required Skills:
Detail-oriented and organized, with the ability to manage and prioritize multiple priorities and deadlinesScale best practices to team members across multiple venuesStrong strategic thinking and analytical skills, with the ability to translate data into actionable insights and strategiesStrong verbal and analytical skillsExcellent communication and interpersonal skills, with the ability to influence and collaborate effectively across departments and with senior managementAvailable and responsive to questionsCommunicate effectively with stakeholders at all levelsWork well within a team environmentDemonstrate a positive and professional attitude at all timesCreative mindset with a passion for innovative marketing solutions while staying abreast of industry trends and best practicesEducation and Experience:
Bachelor's degree in Marketing, Advertising, Business, or related field (Master's degree preferred)Minimum 6+ years of proven experience in marketing, with a focus on premium or luxury product marketing a plusStrong understanding of marketing, sales funnel, and lead generation best practicesProficiency in Salesforce Marketing Cloud or similar software and automated marketingDeep understanding of pixel/cookie tracking and HTMLSkilled use of Microsoft Office and Adobe Creative SuitesFamiliarity with Google Analytics and/or Microsoft Clarity
Overview
The Manager, Premium Marketing role will lead our marketing efforts of premium seating at multiple OVG venues. This role requires a dynamic leader who can develop and execute effective marketing strategies that drive awareness, lead generation, and sales of multi-year premium seat leases and single night premium seating rentals. The ideal candidate will have a proven track record in marketing, with strong leadership skills, and a deep understanding of consumer behavior and market trends.
This role will work closely with other departments and is a Monday - Friday in-person role based out of the Oak View Group office in Austin, TX.
This role will pay a salary of $105,000 to $120,000.
Benefits for FT roles: Benefits: Health, Dental and Vision insurance, 401(k) savings plan, 401(k) matching, and paid time off (vacation days, sick days, and 12 holidays).
This position will remain open until September 30, 2024
ResponsibilitiesOversee all aspects of Salesforce Marketing Cloud software including user and license management, new user setup/deactivation, roles, profiles, and permissionsDevelop and execute integrated marketing plans to target audiences to increase awareness, acquire new prospects, engage existing database, and drive sales tied to premium seating at multiple OVG venues across multiple platforms including web, social media, email, events, and partnershipsBuild, maintain, and share email templates and automated marketing journeys tied to the sales and service of premium seatingDefine and maintain a consistent brand voice and messaging strategy tied to premium seatingCreate automated journeys in Salesforce Marketing Cloud including cart abandonment and high-value page views to move leads further down the sales funnel and drive conversionsCreate campaigns that communicate the value of premium seating memberships to current customersBuild automated marketing journeys that increase premium seating customer satisfactionDevelop best practices for premium seating web pages on multiple OVG venue websites to drive awareness and lead generation with tracking tags that can be utilized for follow-up marketingCollaborate with website vendors to create lead generation campaigns to acquire high-quality leads on multiple OVG venue websites that flow into Salesforce systemsDevelop marketing materials, sales collateral, and presentations that effectively communicate the unique features, advantages, and benefits of purchasing premium seatingCreate reporting that effectively measures the effectiveness of marketing effortsUse data-driven insights to optimize marketing campaigns and improve conversion ratesWork with OVG/arena marketing stakeholders to ensure premium seating marketing aligns with arena marketing efforts and brand guidelines provided by each OVG venueCreate campaigns that cross-sell customers of one OVG venue to other OVG venuesQualifications
Required Skills:
Detail-oriented and organized, with the ability to manage and prioritize multiple priorities and deadlinesScale best practices to team members across multiple venuesStrong strategic thinking and analytical skills, with the ability to translate data into actionable insights and strategiesStrong verbal and analytical skillsExcellent communication and interpersonal skills, with the ability to influence and collaborate effectively across departments and with senior managementAvailable and responsive to questionsCommunicate effectively with stakeholders at all levelsWork well within a team environmentDemonstrate a positive and professional attitude at all timesCreative mindset with a passion for innovative marketing solutions while staying abreast of industry trends and best practicesEducation and Experience:
Bachelor's degree in Marketing, Advertising, Business, or related field (Master's degree preferred)Minimum 6+ years of proven experience in marketing, with a focus on premium or luxury product marketing a plusStrong understanding of marketing, sales funnel, and lead generation best practicesProficiency in Salesforce Marketing Cloud or similar software and automated marketingDeep understanding of pixel/cookie tracking and HTMLSkilled use of Microsoft Office and Adobe Creative SuitesFamiliarity with Google Analytics and/or Microsoft Clarity