Penske Automotive Group
Internet Sales Manager
Penske Automotive Group, Vienna, Virginia, United States, 22184
Job Overview
Summary/ObjectiveThe Internet Manager responds to Internet-based customer inquiries and ensures that the dealership actualizes its maximum profit potential in accordance with dealership and Corporate established goals. The Internet Manager is also familiar with online best practices related to general website usage in the automotive industry.
Essential Functions
Meets all goals and objectives including, but not limited to, response time number of internet leads received, appointments set, and personal sales goalsChecks CRM frequently and responds to inquiries immediatelyEnsures messages unrelated to sales have been forwarded to the appropriate personnel for prompt attentionCoordinates internet promotions with other dealership sales promotions and other advertising mediumsEnsures that the web address is prominently displayed throughout the dealership, including but not limited to, business cards, email signatures, flyers and all other appropriate dealership advertising assetsKeeps current with online services and various 3rd Parties on the Internet to act as a liaison with any services the dealership uses to promote the dealership or advertise the dealership through the InternetWorks with website host and support team to ensure the website content is frequently updated to attract new and repeat visitorsEnsures that vehicle photos and videos reflect current inventoryCommunicates effectively with Internet customers and prospects according to their preferred method of communication, whether by phone, by email or text message (using approved methods)Maintains general knowledge of dealership products and services and conveys this information effectively to customersDirects customers to product information resources, including those available on the InternetUtilizes the CRM tool to assist in maintaining an ongoing customer database and to utilize features of the tool to capture repeat businessUnderstands the federal, state, and local laws that govern retail automobile sales and ensures that internet programs and online disclaimers are in complianceUtilizes reporting systems required by general management, the manufacturer and CorporateEnsures that the work areas are kept cleanFollows all attendance and punctuality standards with adherence to timekeeping standardsFollows the Company's Code of Business Ethics and ConductUnderstands and follows all work rules and procedures and follows lawful directions from supervisors or managementUpholds the company's non-disclosure and confidentiality policies and agreementsMaintains a professional appearance for self and subordinates in accordance with company policyAttends pertinent training on requestAssists with organizing and attends special events held at dealership or in the communityAttends company meetings as requiredOther duties as assignedOther DutiesPlease note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
EEO StatementThe Company is committed to hiring a diverse and qualified workforce. We will not consider any characteristic or category protected by State or Federal law in hiring or employment decisions, including but not limited to race, national origin, color, religion, sex, sexual orientation, gender identity, disability, age, status as a parent, or genetic information.
Requirements
Competencies
Able to establish personal sales and income goals and implement a plan of action to achieve goalsExcellent communication skills with the ability to communicate via face-to-face, phone, email or by other means of communicationAble to effectively promote the value and benefits of products and services using multiple communications methods, adjusting communication style as neededAbility to understand and comply with regulations that impact retail automotive salesStrong computer skills related to website knowledge and navigation, social media, email correspondence, and Microsoft Office proficiencyAbility to define problems, collect data, establish facts, and draw valid conclusionsAbility to process data and organize it for management analysisAbility to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, averages, and decimalsAbility to compute rate, ratio, and percent and to draw and interpret bar graphsAbility to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, area, circumference, and volumeAbility to understand and follow work rules and proceduresAbility to apply common sense understanding to carry out instructions furnished in written, oral, or diagram formAbility to work independently and to carry out assignments to completion within parameters of instructions given, prescribed routines and standard accepted practicesAbility to interact well with others
Supervisory ResponsibilityYes
Work Environment/Physical DemandsThe physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Light Work- lifting no more than 20 pounds at a time and/or frequent lifting or carrying of objects weighing up to 10 pounds.
This position requires a good deal of walking or standing, or this position could involvesitting most of the time with some pushing and pulling of arm or leg movement.
This position requires the ability to push, pull, climb, stoop, kneel, reach, grasp, and walk on a regular basis.
This position involves repetitive motion.
This position requires the ability to talk, read, write, and hear.
Position Type/Expected Hours of WorkWorks evening, weekend, and holiday hours as required.
Required Education and ExperienceAssociate's degree (A.A.) or equivalent; and one to two years related experience and/or training; or equivalent combination of education and experience.
Preferred Education and ExperienceBachelor's degree (B.S. or B.A.) or equivalent; and two to four years related experience and/or training; or equivalent combination of education and experience. Prior experience in retail automotive sales as well as online interactions and experience.
Summary/ObjectiveThe Internet Manager responds to Internet-based customer inquiries and ensures that the dealership actualizes its maximum profit potential in accordance with dealership and Corporate established goals. The Internet Manager is also familiar with online best practices related to general website usage in the automotive industry.
Essential Functions
Meets all goals and objectives including, but not limited to, response time number of internet leads received, appointments set, and personal sales goalsChecks CRM frequently and responds to inquiries immediatelyEnsures messages unrelated to sales have been forwarded to the appropriate personnel for prompt attentionCoordinates internet promotions with other dealership sales promotions and other advertising mediumsEnsures that the web address is prominently displayed throughout the dealership, including but not limited to, business cards, email signatures, flyers and all other appropriate dealership advertising assetsKeeps current with online services and various 3rd Parties on the Internet to act as a liaison with any services the dealership uses to promote the dealership or advertise the dealership through the InternetWorks with website host and support team to ensure the website content is frequently updated to attract new and repeat visitorsEnsures that vehicle photos and videos reflect current inventoryCommunicates effectively with Internet customers and prospects according to their preferred method of communication, whether by phone, by email or text message (using approved methods)Maintains general knowledge of dealership products and services and conveys this information effectively to customersDirects customers to product information resources, including those available on the InternetUtilizes the CRM tool to assist in maintaining an ongoing customer database and to utilize features of the tool to capture repeat businessUnderstands the federal, state, and local laws that govern retail automobile sales and ensures that internet programs and online disclaimers are in complianceUtilizes reporting systems required by general management, the manufacturer and CorporateEnsures that the work areas are kept cleanFollows all attendance and punctuality standards with adherence to timekeeping standardsFollows the Company's Code of Business Ethics and ConductUnderstands and follows all work rules and procedures and follows lawful directions from supervisors or managementUpholds the company's non-disclosure and confidentiality policies and agreementsMaintains a professional appearance for self and subordinates in accordance with company policyAttends pertinent training on requestAssists with organizing and attends special events held at dealership or in the communityAttends company meetings as requiredOther duties as assignedOther DutiesPlease note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
EEO StatementThe Company is committed to hiring a diverse and qualified workforce. We will not consider any characteristic or category protected by State or Federal law in hiring or employment decisions, including but not limited to race, national origin, color, religion, sex, sexual orientation, gender identity, disability, age, status as a parent, or genetic information.
Requirements
Competencies
Able to establish personal sales and income goals and implement a plan of action to achieve goalsExcellent communication skills with the ability to communicate via face-to-face, phone, email or by other means of communicationAble to effectively promote the value and benefits of products and services using multiple communications methods, adjusting communication style as neededAbility to understand and comply with regulations that impact retail automotive salesStrong computer skills related to website knowledge and navigation, social media, email correspondence, and Microsoft Office proficiencyAbility to define problems, collect data, establish facts, and draw valid conclusionsAbility to process data and organize it for management analysisAbility to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, averages, and decimalsAbility to compute rate, ratio, and percent and to draw and interpret bar graphsAbility to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, area, circumference, and volumeAbility to understand and follow work rules and proceduresAbility to apply common sense understanding to carry out instructions furnished in written, oral, or diagram formAbility to work independently and to carry out assignments to completion within parameters of instructions given, prescribed routines and standard accepted practicesAbility to interact well with others
Supervisory ResponsibilityYes
Work Environment/Physical DemandsThe physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Light Work- lifting no more than 20 pounds at a time and/or frequent lifting or carrying of objects weighing up to 10 pounds.
This position requires a good deal of walking or standing, or this position could involvesitting most of the time with some pushing and pulling of arm or leg movement.
This position requires the ability to push, pull, climb, stoop, kneel, reach, grasp, and walk on a regular basis.
This position involves repetitive motion.
This position requires the ability to talk, read, write, and hear.
Position Type/Expected Hours of WorkWorks evening, weekend, and holiday hours as required.
Required Education and ExperienceAssociate's degree (A.A.) or equivalent; and one to two years related experience and/or training; or equivalent combination of education and experience.
Preferred Education and ExperienceBachelor's degree (B.S. or B.A.) or equivalent; and two to four years related experience and/or training; or equivalent combination of education and experience. Prior experience in retail automotive sales as well as online interactions and experience.