Napavalleywineacademy
Associate Brand Manager (Decoy and Sonoma-Cutrer)
Napavalleywineacademy, Sonoma, California, United States, 95476
Associate Brand Manager (Decoy and Sonoma-Cutrer)
The Duckhorn Portfolio is North America’s premier luxury wine company. We were established in 1976 by Dan and Margaret Duckhorn. Today, our portfolio features some of North America’s most revered wineries, including Decoy, Sonoma-Cutrer Vineyards, Paraduxx, Goldeneye, Migration, Canvasback, Calera, Kosta Browne, Greenwing and Postmark. The Duckhorn Portfolio is not only the #1 luxury wine supplier but also includes the #1 selling brand in the $15+ category.We invite you to join one of the most dynamic Marketing teams in the business! Our company’s unique structure and collaborative culture create tremendous opportunities for growth while working with a diverse portfolio of luxury wine brands across multiple varieties, regions, and price points. The Associate Brand Manager performs traditional brand management responsibilities such as supporting brand planning, managing marketing campaigns, partnering with agencies and vendors, and collaborating with Sales and Production teams at The Duckhorn Portfolio. The Associate Brand Manager will work in conjunction with the Company’s Marketing team, and with cross-functional partners around the winery.What we will ask you to do:
Support the development of the annual strategic plan and ongoing brand performance for Decoy & Sonoma-Cutrer Vineyards by analyzing product, category, consumer and market dynamics to generate demand and drive brand growth.Partner with Brand Manager to develop and execute communication strategies and tactical plans (paid and organic) across all brand channels, including PR, social, digital, email, and events.Develop target consumer profiles and monitor consumer trends to inform innovation opportunities.Assist in management of all aspects of the marketing mix including product positioning, packaging, pricing and promotion, and distribution strategy.Collaborate with agencies and external partners in developing campaigns and creative execution that support brand strategy.Collaborate with Sales, Trade Marketing, and Direct-to-Consumer teams to inform channel strategies and ensure on-brand execution.What you will need:
Bachelor’s degree required; advanced degree preferred.5 years of hands-on wine marketing experience with a commercially successful wine brand(s).Proven track record of success supporting brand and channel planning, POS management, digital marketing, social media, advertising and PR, events development and management, package design, sales forecasting and data analysis.Thorough understanding of the wine industry, including the three-tier distribution system, sales channel intricacies, competitive landscape and market trends.Passion for wine and food, an inquisitive palate and some viticulture and wine production knowledge, as well as experience interacting with savvy wine consumers and trade.Strong financial, business, accounting, math acumen, quantitative analytical and problem solving skills.What we will provide:
Health benefits for you and your family, including medical/dental/vision (with a competitively priced employee contribution to premium), and disability, life, & pet insurance.Paid time off and 11 paid holidays.401(k) plan where we invest 10% of your wages every year for your retirement at no cost to you, subject to management discretion.A diverse team of coworkers that care about each other in a fun, exciting work environment.A company that promotes from within, provides great training and a generous tuition reimbursement program.
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The Duckhorn Portfolio is North America’s premier luxury wine company. We were established in 1976 by Dan and Margaret Duckhorn. Today, our portfolio features some of North America’s most revered wineries, including Decoy, Sonoma-Cutrer Vineyards, Paraduxx, Goldeneye, Migration, Canvasback, Calera, Kosta Browne, Greenwing and Postmark. The Duckhorn Portfolio is not only the #1 luxury wine supplier but also includes the #1 selling brand in the $15+ category.We invite you to join one of the most dynamic Marketing teams in the business! Our company’s unique structure and collaborative culture create tremendous opportunities for growth while working with a diverse portfolio of luxury wine brands across multiple varieties, regions, and price points. The Associate Brand Manager performs traditional brand management responsibilities such as supporting brand planning, managing marketing campaigns, partnering with agencies and vendors, and collaborating with Sales and Production teams at The Duckhorn Portfolio. The Associate Brand Manager will work in conjunction with the Company’s Marketing team, and with cross-functional partners around the winery.What we will ask you to do:
Support the development of the annual strategic plan and ongoing brand performance for Decoy & Sonoma-Cutrer Vineyards by analyzing product, category, consumer and market dynamics to generate demand and drive brand growth.Partner with Brand Manager to develop and execute communication strategies and tactical plans (paid and organic) across all brand channels, including PR, social, digital, email, and events.Develop target consumer profiles and monitor consumer trends to inform innovation opportunities.Assist in management of all aspects of the marketing mix including product positioning, packaging, pricing and promotion, and distribution strategy.Collaborate with agencies and external partners in developing campaigns and creative execution that support brand strategy.Collaborate with Sales, Trade Marketing, and Direct-to-Consumer teams to inform channel strategies and ensure on-brand execution.What you will need:
Bachelor’s degree required; advanced degree preferred.5 years of hands-on wine marketing experience with a commercially successful wine brand(s).Proven track record of success supporting brand and channel planning, POS management, digital marketing, social media, advertising and PR, events development and management, package design, sales forecasting and data analysis.Thorough understanding of the wine industry, including the three-tier distribution system, sales channel intricacies, competitive landscape and market trends.Passion for wine and food, an inquisitive palate and some viticulture and wine production knowledge, as well as experience interacting with savvy wine consumers and trade.Strong financial, business, accounting, math acumen, quantitative analytical and problem solving skills.What we will provide:
Health benefits for you and your family, including medical/dental/vision (with a competitively priced employee contribution to premium), and disability, life, & pet insurance.Paid time off and 11 paid holidays.401(k) plan where we invest 10% of your wages every year for your retirement at no cost to you, subject to management discretion.A diverse team of coworkers that care about each other in a fun, exciting work environment.A company that promotes from within, provides great training and a generous tuition reimbursement program.
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