Napavalleywineacademy
Brand Manager
Napavalleywineacademy, Santa Rosa, California, us, 95402
The History of Foley Family Wines & SpiritsIn spring of 1996, Bill & Carol Foley purchased 1,000 acres of lush and fertile earth within the then relatively unknown Sta. Rita Hills region of Santa Barbara County. Their plan – produce hand-crafted Chardonnay and Pinot Noir that reflected the best of California’s Central Coast. Named for their two daughters – Lindsey & Courtney – Lincourt Vineyards was born, and with it, the beginning of Foley Family Wines & Spirits.
In the 25 years since, Foley Family Wines & Spirits has grown into one of the world’s largest producers of fine wine, adding some of the industry’s most valuable wineries, located in the most recognized winemaking regions, including Napa, Sonoma, the Pacific Northwest, and New Zealand. Today, the Foley Family Wines & Spirits portfolio boasts a number of the most-celebrated names in wine, including Chalk Hill Estate, Chalone, Ferrari-Carano, and Sebastiani.Position Summary:
A Brand Manager at Foley Family Wines is responsible for managing the development and execution of the marketing strategy and tactics for an assigned portfolio of brands. The Brand Manager oversees the project management of strategies and tactics with a variety of departments, including Sales, Operations, Direct-to-Consumer and Wholesale teams.
The Brand Manager role will drive significant growth across the portfolio of Napa brands (Silverado, Foley Johnson, Merus, Kuleto), as well as key Sonoma brands, Lancaster and Sebastiani. This portfolio is unique in that it will be closely partnered with our Wholesale Sales team and DTC team to accelerate growth. We are looking for a dynamic, fast-paced brand manager/senior brand manager who can both envision and execute quickly, all with the consumer at the forefront of their thinking.Essential Duties/Responsibilities:
Brand Strategy and Brand Planning:• Develops brand strategies and positioning for priority brands, including consumer-compelling point of difference• Develops brand marketing plans with clearly defined activities, timing, and budgets that are applicable across PR, paid media, partnerships, events, and retail promotions.• Gains buy-in from manager and senior leadership, including CMO, on brand strategy, marketing plans, and budgets• Partners closely with DTC teams to create holistic brand plans that are relevant across wholesale sales and DTC (e-commerce, wine club, tasting room) channelsMarketing Programs and Production:• Manages execution of brand marketing plan including paid advertising & promotion, trade marketing programs, public relations and product development, including packaging. Ensures consistent messaging, imagery and quality standards.• Maintains accountability for approved brand budgets, revenue, and gross margin.• Interfaces with Production and Winemaking teams including, but not limited to, written technical product specs, liaison to agencies/vendors/production to lead and monitor quality and timelines, track shipments/depletions against vintage transitions as well as participation in packaging/production meetings.Marketing Communication:• Communicates monthly brand business status and programs to Management, including marketplace goals and accomplishments, promotional programs, inventory, merchandising status, and wine availability issues. Consistent contact with Sales to maintain accuracy and evaluation; ad-hoc reporting may be required.• Ensures that brand strategies are implemented within PR initiatives. Coordinates branded special events, winemaker appearances, wine submissions and story pitches as needed.• Performs as an effective and eloquent ambassador for the brands at both trade and consumer events. Direct winery team travel commitments such as participation in events, trade shows, distributor presentations and blitzes in conjunction with the Sales teamStrategic Business Management:• Develops and maintains strategic brand product architecture and leads product-related tasks via S&OP process to ensure supply continuity and maximize profitabilityAnalysis:• Works with Sales & Marketing Analytics team to analyze brand performance and competitive information using several forms of intelligence including internal (Targit) and external (e.g., Circana)• Works with Sales to identify issues/opportunities, promotional needs and implements necessary programs by channel.Job Requirements:
Bachelor’s degree required. 4 years of premium wine brand marketing and/or luxury goods or beverage experience preferred, preference for experience with luxury Napa brands that have both wholesale and DTC sellingSignificant experience in promotion, packaging and merchandising design/implementationExperience in brand strategy, marketing communications planning, and budget/P&L management.Ability to balance multiple priorities, meet deadlines and thrive in a demanding, constantly changing environmentPay Scale:
The base pay range offered for this position is $120,000.00 - $135,000.00 per year. This range is what we reasonably expect to pay for this role. The actual compensation offered will be based on several factors, including but not limited to, qualifications, skills, experience, education, internal equity, and alignment with market data.Company Core Values:
Teamwork – Be a Spirited PartnerCommitment – Crush Every DayQuality – Good vs. Grape: It’s All in The DetailsIntegrity – It Takes a CommunitySafety – Tend the VinesEntrepreneurship – Love the Wine You’re WithFun! - Smile! You Have Purple Teeth!Foley Family Wines & Spirits provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity, veteran status or any other characteristic protected under federal, state or local law.
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In the 25 years since, Foley Family Wines & Spirits has grown into one of the world’s largest producers of fine wine, adding some of the industry’s most valuable wineries, located in the most recognized winemaking regions, including Napa, Sonoma, the Pacific Northwest, and New Zealand. Today, the Foley Family Wines & Spirits portfolio boasts a number of the most-celebrated names in wine, including Chalk Hill Estate, Chalone, Ferrari-Carano, and Sebastiani.Position Summary:
A Brand Manager at Foley Family Wines is responsible for managing the development and execution of the marketing strategy and tactics for an assigned portfolio of brands. The Brand Manager oversees the project management of strategies and tactics with a variety of departments, including Sales, Operations, Direct-to-Consumer and Wholesale teams.
The Brand Manager role will drive significant growth across the portfolio of Napa brands (Silverado, Foley Johnson, Merus, Kuleto), as well as key Sonoma brands, Lancaster and Sebastiani. This portfolio is unique in that it will be closely partnered with our Wholesale Sales team and DTC team to accelerate growth. We are looking for a dynamic, fast-paced brand manager/senior brand manager who can both envision and execute quickly, all with the consumer at the forefront of their thinking.Essential Duties/Responsibilities:
Brand Strategy and Brand Planning:• Develops brand strategies and positioning for priority brands, including consumer-compelling point of difference• Develops brand marketing plans with clearly defined activities, timing, and budgets that are applicable across PR, paid media, partnerships, events, and retail promotions.• Gains buy-in from manager and senior leadership, including CMO, on brand strategy, marketing plans, and budgets• Partners closely with DTC teams to create holistic brand plans that are relevant across wholesale sales and DTC (e-commerce, wine club, tasting room) channelsMarketing Programs and Production:• Manages execution of brand marketing plan including paid advertising & promotion, trade marketing programs, public relations and product development, including packaging. Ensures consistent messaging, imagery and quality standards.• Maintains accountability for approved brand budgets, revenue, and gross margin.• Interfaces with Production and Winemaking teams including, but not limited to, written technical product specs, liaison to agencies/vendors/production to lead and monitor quality and timelines, track shipments/depletions against vintage transitions as well as participation in packaging/production meetings.Marketing Communication:• Communicates monthly brand business status and programs to Management, including marketplace goals and accomplishments, promotional programs, inventory, merchandising status, and wine availability issues. Consistent contact with Sales to maintain accuracy and evaluation; ad-hoc reporting may be required.• Ensures that brand strategies are implemented within PR initiatives. Coordinates branded special events, winemaker appearances, wine submissions and story pitches as needed.• Performs as an effective and eloquent ambassador for the brands at both trade and consumer events. Direct winery team travel commitments such as participation in events, trade shows, distributor presentations and blitzes in conjunction with the Sales teamStrategic Business Management:• Develops and maintains strategic brand product architecture and leads product-related tasks via S&OP process to ensure supply continuity and maximize profitabilityAnalysis:• Works with Sales & Marketing Analytics team to analyze brand performance and competitive information using several forms of intelligence including internal (Targit) and external (e.g., Circana)• Works with Sales to identify issues/opportunities, promotional needs and implements necessary programs by channel.Job Requirements:
Bachelor’s degree required. 4 years of premium wine brand marketing and/or luxury goods or beverage experience preferred, preference for experience with luxury Napa brands that have both wholesale and DTC sellingSignificant experience in promotion, packaging and merchandising design/implementationExperience in brand strategy, marketing communications planning, and budget/P&L management.Ability to balance multiple priorities, meet deadlines and thrive in a demanding, constantly changing environmentPay Scale:
The base pay range offered for this position is $120,000.00 - $135,000.00 per year. This range is what we reasonably expect to pay for this role. The actual compensation offered will be based on several factors, including but not limited to, qualifications, skills, experience, education, internal equity, and alignment with market data.Company Core Values:
Teamwork – Be a Spirited PartnerCommitment – Crush Every DayQuality – Good vs. Grape: It’s All in The DetailsIntegrity – It Takes a CommunitySafety – Tend the VinesEntrepreneurship – Love the Wine You’re WithFun! - Smile! You Have Purple Teeth!Foley Family Wines & Spirits provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity, veteran status or any other characteristic protected under federal, state or local law.
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