Delicato Family Wines
Associate Brand Manager
Delicato Family Wines, Napa, California, United States, 94559
Work Location Napa, CAPosition PurposeThe Associate Brand Manager works in collaboration with Brand Mangers/Directors to champion a portfolio of brands in the marketplace by developing, executing and supporting strategic and annual brand plans that enable Delicato Sales and Trade partners to meet distribution and depletion objectives within the overall brand strategy. The Associate Brand Manager will collaborate closely with Sales, Strategic Insights, Finance, Operations and Winemaking to implement plans to meet Delicato's annual and long-term financial goals.Essential DutiesSupports Managers/Directors by leading aspects of the marketing mix including product positioning, packaging, content and POS development, promotion, tracking of pricing actions, and trade and consumer communicationExecutes integrated 360 promotions that engage media, consumer, distributors and retail partnersManages web and social while staying abreast of changing target consumer behavior in digital channels; executes dynamic campaigns that integrate with the overall brand communication strategies and identifies/tracks KPIsCollaborates with PR, Digital, Trade Marketing, Creative Services and Promotions in key initiatives to support annual 360 brand plan tactics and to support approved brand strategiesSupports management of outside agencies, their budgets, reporting documents and timelinesAnalyzes and reports on monthly shipments, depletions, velocity and channel mix; administers responsive marketing strategies and tools to drive optimized results by selling channelSupports Manager/Director on annual development of strategic brand plan by analyzing product, category, consumer, and competitive market dynamics that ensure long-term brand growthPerforms on-going financial and brand analysis, including recommending products, pricing, and channel strategiesManages day to day execution of line extensions and package changes across Operations, Winemaking and SalesPlans, manages and spends against brand merchandising budgets to create P.O.S that effectively and efficiently execute key brand strategies, and manage spend within budget of key initiativesMaintains annual promotional calendar, brand standards and annual plans with clear brand positioning and execution guidelinesParticipates in S&OP planning and notifies Operations and Supply Chain on market conditions and trends to maintain optimal supplySupports development of content and assets such as copy, digital content, POS, photography and websitePartners with Trade Marketing to develop chain or regional specific programming to drive channel sales
Non-Essential Duties
Executes rotating functions shared by the Assistant and Associate Brand ManagersDevelops and executes department administration projects and tasks as assigned by the VP Marketing or Marketing Directors
*Other duties may beassignedMinimum RequirementsEducation and ExperienceBachelor's degree in business, marketing or related field. MBA preferred.Minimum of 2+ years marketing and related work experience.Knowledge, Skills, and AbilitiesStrong analytical, problem-solving, creative, and organizational skills demonstrated by the ability to make timely and sound decisionsAbility to act as a brand leader to internal and external constituentsStrong written, verbal, and large group presentation skillsStrong Microsoft Office skillsAttention to detail, ability to multi-task and to take initiativeHigh energy with an entrepreneurial drive to succeedA passion for wine and the industry
Certificates and LicensesN/AWorking ConditionsOffice Environment. Some travel required including event activation.Work StandardsActs in a manner reflective of the Company culture of High Moral Standards, Innovation and Continuous Evolution, Trust in Team, Continuous Improvement, and Sustainable RelationshipsCommunicates, interacts, and works effectively with others; receptive to feedback and coaching; voices concerns in a constructive mannerDemonstrates commitment to safety first; communicates safety concerns; promotes a safe work environment based on established safety standards and trainingFollows all Company policies and procedures
Additional CommentsCalifornia Pay Transparency Disclaimer: This is a Exempt position. The pay range for this position is $91,624.80 to $143,277.12. It is not typical for an individual to be hired at or near the top of the range for their role. Actual placement within range will be contingent upon a number of factors, including but not limited to the candidate's qualifications, education, experience, internal equity and alignment with market data.Delicato Family Wines offers its employees a generous and comprehensive benefits package. The core health insurance components include medical, dental and vision, where Delicato covers nearly the entire cost for employees and a large percentage for dependents. Additional health benefits include life, disability and flexible spending accounts. Other benefits include 401(k) with generous company match, discretionary profit sharing, paid time off (PTO), paid holidays, wine & merchandise discounts, tuition reimbursement, gym discounts & many moreDelicato Family Wines is an Equal Opportunity Employer.
Non-Essential Duties
Executes rotating functions shared by the Assistant and Associate Brand ManagersDevelops and executes department administration projects and tasks as assigned by the VP Marketing or Marketing Directors
*Other duties may beassignedMinimum RequirementsEducation and ExperienceBachelor's degree in business, marketing or related field. MBA preferred.Minimum of 2+ years marketing and related work experience.Knowledge, Skills, and AbilitiesStrong analytical, problem-solving, creative, and organizational skills demonstrated by the ability to make timely and sound decisionsAbility to act as a brand leader to internal and external constituentsStrong written, verbal, and large group presentation skillsStrong Microsoft Office skillsAttention to detail, ability to multi-task and to take initiativeHigh energy with an entrepreneurial drive to succeedA passion for wine and the industry
Certificates and LicensesN/AWorking ConditionsOffice Environment. Some travel required including event activation.Work StandardsActs in a manner reflective of the Company culture of High Moral Standards, Innovation and Continuous Evolution, Trust in Team, Continuous Improvement, and Sustainable RelationshipsCommunicates, interacts, and works effectively with others; receptive to feedback and coaching; voices concerns in a constructive mannerDemonstrates commitment to safety first; communicates safety concerns; promotes a safe work environment based on established safety standards and trainingFollows all Company policies and procedures
Additional CommentsCalifornia Pay Transparency Disclaimer: This is a Exempt position. The pay range for this position is $91,624.80 to $143,277.12. It is not typical for an individual to be hired at or near the top of the range for their role. Actual placement within range will be contingent upon a number of factors, including but not limited to the candidate's qualifications, education, experience, internal equity and alignment with market data.Delicato Family Wines offers its employees a generous and comprehensive benefits package. The core health insurance components include medical, dental and vision, where Delicato covers nearly the entire cost for employees and a large percentage for dependents. Additional health benefits include life, disability and flexible spending accounts. Other benefits include 401(k) with generous company match, discretionary profit sharing, paid time off (PTO), paid holidays, wine & merchandise discounts, tuition reimbursement, gym discounts & many moreDelicato Family Wines is an Equal Opportunity Employer.