Tasting Room Expo
Group Event Sales & Business Development Manager
Tasting Room Expo, Santa Rosa, California, us, 95402
Group Event Sales & Business Development Manager
St. Francis Winery & Vineyards is an ultra-premium winery located in the heart of the Sonoma Valley. We are a certified sustainable family-owned winery whose commitment to excellence has resulted in continued recognition for our award-winning wines and our outstanding wine & food pairing experiences. We are proud of all of our accomplishments, including being voted one of the Best Places to Work in the North Bay by our employees 13 years in a row.We are currently recruiting for a Group Events & Sales Business Development Manager who will be responsible for providing management and support, as well as overseeing and coordinating staff and activities involved in the booking, planning, and implementation of group visits and events, including corporate, trade, private and winery events. This position will facilitate property tours for clients, field guest calls for group reservations, and create complete and detailed Banquet Event Orders, posting them in a timely manner for the Management and Kitchen teams.The position is responsible for developing business programs for the DTC Department resulting in long-term sales growth. Identifies business opportunities and builds long-term relationships with customers. Evaluates the performance of current programs and finds ways to help Consumer Direct Sales reach its full potential. Initiates development, implementation, and management of sales and marketing initiatives throughout all DTC Departments including Tasting Room, Wine Club, Phone & Internet Sales, and Events. Reporting to this position will be the Guest Services Supervisor and the Reservationist positions.Responsibilities
Events• Sell and prepare arrangements with clients for functions that are confirmed.• Coordinate activities involved in the planning and implementation of Events, including corporate, trade, private, and internal winery events. Responsibilities include booking events, obtaining all pertinent information concerning the event, such as the size of the party, menu, set up details, billing details, coordinate with vendors when necessary, equipment (in-house and rental), materials and handling all client communication.• Review and have a thorough understanding of all banquet event information to coordinate scheduled events.• Assist in the management of the Event activities and staff to ensure success of events and exceptional customer service at all times.• Ensure all products and supplies are ordered and within budget for each booking/event and that they correspond to client’s specifications, where applicable.• Greet clients prior to the onset of function and ensure an introduction is made to their Banquet Captain for that event.• Host site visits when necessary.• Understand internal business practices to include appropriate accounting of revenue and costs for each event, including wine sales.• Responsible for management, scheduling, and maintenance of the Events Calendar and Events client database.• Welcome guests at arrival of events and captain events when necessary.• Process payments from clients.• Manage and schedule Event Staff as necessary, to include servers, bussers, and contractors/vendors.• Assist with maintaining quality relationships with customers that include private individuals, corporate event coordinators, wedding planners and vendors, destination management companies, winery vendors, colleagues, and management. Ensure that appropriate communication takes place during all phases of events, planning, execution, and follow-up to ensure ongoing relationship is promoted and maintained.• Create timelines for events and elopements; act as the contact for delivery of rentals, flowers, baked goods, etc.• Create event orders.• Work with the Marketing department to create and produce all printed materials.• Manage ticketed reservations for winery dinners and respond to guests inquiries about allergies, etc.• Inform staff of special requests or changes that will affect either the food production or services for an event.• Special projects and other responsibilities as assigned.Weddings• Work closely with wedding planning partner to reserve booked dates.• Ensure wedding planning partner has client insurance information on file.• May be asked to supervise site during weddings and set-up the bridal suite as needed.• Coordinate the client wine tastings, purchases and maintain proper storage and inventory counts as needed.• Schedule Event staff needed to work weddings.Business Development• Understand target markets, including industry, company, project, company contacts and which market strategies can be used to attract new and repeat clients in all areas of DTC.• Possess a strong understanding of our products, our competition in the industry and positioning.• Evaluate effectiveness of existing programs and execute the implementation of changes as needed to achieve plan objectives (driving traffic and sales), including concierge outreach programs, outbound sales partnerships, etc.• Evaluate Event clients and partners for strategic approach to building loyal business, seated tastings and additional opportunities.• Generate ideas to promote increased wine club signups, sales and brand loyalty, in collaboration with the Wine Club and Tasting Room Managers.• Evaluate and develop programming and systems to measure and/or improve data collection throughout DTC Departments.• Follow the latest industry developments and stay up-to-date on corporate competitors.Education/Experience/Skills
• Bachelor’s degree in Business Administration, related field or equivalent experience, i.e., hospitality, sales or guest relations management.• Minimum of 5 years of wine industry-related experience. Direct To Consumer related experience preferred.• Minimum of 3 years supervisory experience in the hospitality industry.• Minimum of 2 years directly related experience in the wine or food service industry, related education.
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St. Francis Winery & Vineyards is an ultra-premium winery located in the heart of the Sonoma Valley. We are a certified sustainable family-owned winery whose commitment to excellence has resulted in continued recognition for our award-winning wines and our outstanding wine & food pairing experiences. We are proud of all of our accomplishments, including being voted one of the Best Places to Work in the North Bay by our employees 13 years in a row.We are currently recruiting for a Group Events & Sales Business Development Manager who will be responsible for providing management and support, as well as overseeing and coordinating staff and activities involved in the booking, planning, and implementation of group visits and events, including corporate, trade, private and winery events. This position will facilitate property tours for clients, field guest calls for group reservations, and create complete and detailed Banquet Event Orders, posting them in a timely manner for the Management and Kitchen teams.The position is responsible for developing business programs for the DTC Department resulting in long-term sales growth. Identifies business opportunities and builds long-term relationships with customers. Evaluates the performance of current programs and finds ways to help Consumer Direct Sales reach its full potential. Initiates development, implementation, and management of sales and marketing initiatives throughout all DTC Departments including Tasting Room, Wine Club, Phone & Internet Sales, and Events. Reporting to this position will be the Guest Services Supervisor and the Reservationist positions.Responsibilities
Events• Sell and prepare arrangements with clients for functions that are confirmed.• Coordinate activities involved in the planning and implementation of Events, including corporate, trade, private, and internal winery events. Responsibilities include booking events, obtaining all pertinent information concerning the event, such as the size of the party, menu, set up details, billing details, coordinate with vendors when necessary, equipment (in-house and rental), materials and handling all client communication.• Review and have a thorough understanding of all banquet event information to coordinate scheduled events.• Assist in the management of the Event activities and staff to ensure success of events and exceptional customer service at all times.• Ensure all products and supplies are ordered and within budget for each booking/event and that they correspond to client’s specifications, where applicable.• Greet clients prior to the onset of function and ensure an introduction is made to their Banquet Captain for that event.• Host site visits when necessary.• Understand internal business practices to include appropriate accounting of revenue and costs for each event, including wine sales.• Responsible for management, scheduling, and maintenance of the Events Calendar and Events client database.• Welcome guests at arrival of events and captain events when necessary.• Process payments from clients.• Manage and schedule Event Staff as necessary, to include servers, bussers, and contractors/vendors.• Assist with maintaining quality relationships with customers that include private individuals, corporate event coordinators, wedding planners and vendors, destination management companies, winery vendors, colleagues, and management. Ensure that appropriate communication takes place during all phases of events, planning, execution, and follow-up to ensure ongoing relationship is promoted and maintained.• Create timelines for events and elopements; act as the contact for delivery of rentals, flowers, baked goods, etc.• Create event orders.• Work with the Marketing department to create and produce all printed materials.• Manage ticketed reservations for winery dinners and respond to guests inquiries about allergies, etc.• Inform staff of special requests or changes that will affect either the food production or services for an event.• Special projects and other responsibilities as assigned.Weddings• Work closely with wedding planning partner to reserve booked dates.• Ensure wedding planning partner has client insurance information on file.• May be asked to supervise site during weddings and set-up the bridal suite as needed.• Coordinate the client wine tastings, purchases and maintain proper storage and inventory counts as needed.• Schedule Event staff needed to work weddings.Business Development• Understand target markets, including industry, company, project, company contacts and which market strategies can be used to attract new and repeat clients in all areas of DTC.• Possess a strong understanding of our products, our competition in the industry and positioning.• Evaluate effectiveness of existing programs and execute the implementation of changes as needed to achieve plan objectives (driving traffic and sales), including concierge outreach programs, outbound sales partnerships, etc.• Evaluate Event clients and partners for strategic approach to building loyal business, seated tastings and additional opportunities.• Generate ideas to promote increased wine club signups, sales and brand loyalty, in collaboration with the Wine Club and Tasting Room Managers.• Evaluate and develop programming and systems to measure and/or improve data collection throughout DTC Departments.• Follow the latest industry developments and stay up-to-date on corporate competitors.Education/Experience/Skills
• Bachelor’s degree in Business Administration, related field or equivalent experience, i.e., hospitality, sales or guest relations management.• Minimum of 5 years of wine industry-related experience. Direct To Consumer related experience preferred.• Minimum of 3 years supervisory experience in the hospitality industry.• Minimum of 2 years directly related experience in the wine or food service industry, related education.
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