DTC, Wine Club & Marketing Manager/Director

We are looking for a mature, experienced leader to join our team and launch our newly constructed VILLA Tasting House. One of the Willamette Valley’s top wineries needs a talented and passionate sales professional who can inspire and build meaningful client relationships with charm, polish, and authenticity. We value dynamic, creative folks who are both strategic with ‘can-do’ attitudes! The position manages all facets of our two Oregon tasting rooms. It is responsible for growth and oversees high-level DTC sales, marketing, wine clubs, operations, and some HR; while developing and executing key strategic decisions. The role is client-facing across all consumer sales channels. Key responsibility includes strategic vision and execution of continued sales growth at one of Oregon’s most highly regarded destinations for luxury hospitality, membership, experiences, and sought-after wines. We value a strong and supportive culture, seek your leadership, A+ attitude & values. Lachini is a family-owned producer of Biodynamically-farmed, highly regarded Estate Pinot Noirs, Chardonnay, while crafting limited Sparkling wines as well as Cabernet Sauvignon from the Red Mountain, WA AVA.

Key Responsibilities:

SALES- Develop and execute successful sales strategies, training, execution in the tasting room. Manage & report performance to budget.- TR sales... this includes leading by example and embodying our culture, working the floor, greeting visitors, presenting Lachini wines, sharing information and winery history, conducting wine tastings, and developing customer relations.- Manager acts as a liaison between clientele/members, Winemaker, Owner, and Event Lead by offering & booking special experiences at the winery.- Create, capture, and leverage customer information for follow-up sales programs (from pre-visit to fulfillment throughout the “client journey”.- Develop, implement, manage & executes Sales Campaigns (Phone, email, Redchirp). Create a reporting structure for individual campaigns (clients engaged, conversion %, cases sold, revenue generated, etc.). To incl: monthly sales campaigns and initiatives beyond existing Membership Shipments and TR experiences.- Derive & implement data-driven, creative ideas to increase sales by developing subscription programs, loyalty initiatives, retention strategies, new sales opportunities, Wine Club benefits, special promotions, and events.- Oversee all direct marketing, email correspondence, and outbound sales campaigns with unique offers – e.g. vintage releases, seasonal changes, and other events at/with Lachini with a focus on conversions + engagement.- Call campaigns - contact mbrs regarding special releases/offers or featured library wines based on their drinking preferences or purchase history.- Plan outreach when mbr activity has stalled and help devise other creative solutions to boost sales or membership stagnation to develop sales beyond reg club releases.- Identify, develop, and lead strategic best in class business partnerships to foster new Membership opportunities.- Leverage and grow our customer and mailing list database through defined priorities and strategies.- Develop, lead and oversee meaningful touchpoints for our associates for a defined “Client Experience” to increase engagement, referrals, and sales/membership conversions.- Develop, rollout and manage DTC programs designed to meet the goals for Wine Club, Tasting Room, and Events.MARKETING- Execute outreach/networking strategy to drive traffic (on-site & digital platforms), increase visitation and form strategic partnerships to increase DTC and Whsl revenues.- Outreach: collaborate with Hospitality & Events to network and develop mutual collaboration and referral programs with similarly aligned hotels, restaurants, wineries, tour group operators, local non-profits & businesses/organizations.- Research & cultivate high-level B2B partnerships (local, regional and National) that can expand the company’s opportunities in DTC along with outside sales.- Oversee website: updating content, monitor traffic, etc. to maintain a fresh digital presence.- Create and curate Social Media content with emphasis on driving overall recognition and connection with Lachini and growth in visitation and sales.- Driving Mailing list sign-ups through multiple channels – Social, website, events, campaigns.- Research and partner with Social Media Influencers, including creating/executing specific events.- Analyze market trends, competitor activities, & customer needs to identify growth opportunities.- Channel business partnerships and opportunities to Events & Hospitality Lead to promote and increase event program notoriety and overall revenue goals. Also, expand opportunities and revenue goals for In-Home Tastings, Private, Dinners, Live Auction Events, etc.- Collaborate with team on client and event support (on & off-site, incl weddings, corporate events, releases).WINE CLUBS- Responsibility for growth of our wine clubs in Oregon. Incl: responsible refinements and direction.- Coordinate Member’s Winery Visits & reservations via ORDERPORT & TOCK. Collaborate with Event Lead to coordinate logistics for member events.- Coordinate all releases and oversee/effect member communications.- Maintain biography notes in OP of all members for hosts/staff.- Invites in a personal manner, Private Clients and Members to events, both local, and in-market.OTHER RESPONSIBILITIES- HR - selection, training, and retention of all TR personnel.- Operational excellence: P&L, daily/monthly closing summaries, sample, gratuity reconciliations, restocking, database entry, maintaining the organization and cleanliness of the Tasting rm.- We are a small team and your skillset & leadership is well positioned to help our team execute. You may be called upon to help during harvest, bottlings, national events.PREREQUISITES & BENEFITS

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