Kaiser Permanente (School of Medicine)
Senior Director of Marketing & Communications
Kaiser Permanente (School of Medicine), Pasadena, California, United States, 91122
Job Summary:The Senior Director of Marketing and Communications at the Kaiser Permanente Bernard J. Tyson School of Medicine (KPSOM) plays a critical role in shaping the brand identity, reputation, and visibility of the school. This position is responsible for developing and implementing comprehensive marketing and communication strategies to effectively promote KPSOM's mission, programs, and initiatives to internal and external collaborators. Key facets of this role include leading the Marketing and Communications team, managing campaigns across multiple platforms, crafting compelling stories to share the impactful narrative of KPSOM across various marketing channels, and ensuring consistent messaging internally and externally to enhance KPSOM's visibility and impact. The incumbent will be a leading voice in telling KPSOM's story, shaping the public perception of the medical school, attracting top talent, fostering community engagement, and ultimately advancing KPSOM's mission and goals.Essential Responsibilities:Strategic Planning:
Develop and implement comprehensive marketing and communications plans that drive innovation and impact and are aligned with KPSOM's overarching strategy. Collaborate with senior leadership to define and prioritize marketing initiatives supporting enrollment, fundraising, and overall institutional advancement.Operations:
Oversee the development and implementation of marketing and communications operational strategies and best practices, ensuring effective internal communication through various channels, including newsletters, distribution lists, and emails.Brand Management:
Maintain and enhance the reputation and brand identity of the KPSOM. Ensure consistency in messaging, visual identity, and tone across all communication channels. Uphold brand standards and establish brand guidelines that align to Kaiser Permanente's master brand and work in collaboration with national communication and marketing partners.Communication:
Provide strategic guidance and support to faculty and staff members on communication-related matters, including writing and editing assistance. Work closely with other departments/functions within the medical school community, including admissions, academic programs, research, and alumni relations. Work with Kaiser Permanente corporate functions to ensure alignment and support for communication efforts and to identify and leverage opportunities for positive media coverage and publicity. Closely collaborate with the Development department to formulate content to support and excite KPSOM's development/advancement efforts.Content Strategy:
Oversee the development and curation of compelling and engaging content, including video and photography, press releases, news stories, blog posts, communication from senior leaders, and other media materials to highlight the research, educational programs, and achievements of KPSOM. Ensure content aligns with KPSOM's messaging and resonates with target audiences, and meets brand strategy and messaging guidelines.People Management and Leadership:
Build, develop and lead a team of high-performing marketing and communications professionals, foster a collaborative and creative work environment, and provide guidance, support, and mentorship as needed.Campaign Development:
Design and execute integrated marketing campaigns across various channels, including but not limited to print, digital, social media, and onsite events. Collaborate with internal departments and offices to align campaigns with key strategic priorities and milestone events for KPSOM.Media Relations:
Manage all aspects of media relations, including proactive pitching, responding to media inquiries, and cultivating relationships with journalists and reporters. Cultivate warm and informed relationships with both local and national publications, creating a bastion of media-friendly and supportive of the school.Agency Management:
Manage the agency of record. Set expectations and monitor key performance indicators, drive to delivery, and oversee the prioritization of their budget and overall efforts.Digital Marketing:
Develop and implement digital marketing initiatives to reach prospective students, donors, faculty, and collaborators.Public Relations, including Issues & Crisis Management:
Cultivate relationships with media outlets, journalists, and other key stakeholders to promote positive coverage of the medical school. Lead, develop, and manage crisis communication effectively when necessary.Data Analysis and Reporting:
Track the performance of marketing campaigns and communication efforts using analytics tools. Monitor media coverage and public perception of the medical school and provide regular reports and analysis to senior leadership.Budget Management:
Manage the marketing and communication budget effectively, allocating resources where they will have the greatest impact and ensuring a positive return on investment.Web Presence:
Ensure that the content of the school's external website is up-to-date of brand fidelity, and manage any needed refurbishment or enhancement efforts.This role pays an estimated base salary of $177,400 - $229,460 / year plus incentive pay, robust benefits and other support for those who are eligible.Basic Qualifications:ExperienceMinimum of twelve (12) years of progressive experience in marketing and communications.Minimum of eight (8) years in a management/leadership role, including supervisory experience, oversight of budget, and operational strategy.EducationBachelor's degree in marketing, communications, public relations, or a related field.License, Certification, RegistrationN/AAdditional Requirements:Proven track record of developing and implementing successful marketing and communication strategies in a complex organization.Strong leadership and team management skills, with the ability to inspire and guide a diverse team.Excellent written and verbal communication skills demonstrated ability to deliver high-quality written products and articulate a clear and consistent on-brand voice.Familiarity with digital marketing tools, analytics, and content management systems.Preferred Qualifications:Experience in healthcare, higher education, and/or graduate medical education marketing is highly desirable.Master's degree or related advanced degree preferred.
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Develop and implement comprehensive marketing and communications plans that drive innovation and impact and are aligned with KPSOM's overarching strategy. Collaborate with senior leadership to define and prioritize marketing initiatives supporting enrollment, fundraising, and overall institutional advancement.Operations:
Oversee the development and implementation of marketing and communications operational strategies and best practices, ensuring effective internal communication through various channels, including newsletters, distribution lists, and emails.Brand Management:
Maintain and enhance the reputation and brand identity of the KPSOM. Ensure consistency in messaging, visual identity, and tone across all communication channels. Uphold brand standards and establish brand guidelines that align to Kaiser Permanente's master brand and work in collaboration with national communication and marketing partners.Communication:
Provide strategic guidance and support to faculty and staff members on communication-related matters, including writing and editing assistance. Work closely with other departments/functions within the medical school community, including admissions, academic programs, research, and alumni relations. Work with Kaiser Permanente corporate functions to ensure alignment and support for communication efforts and to identify and leverage opportunities for positive media coverage and publicity. Closely collaborate with the Development department to formulate content to support and excite KPSOM's development/advancement efforts.Content Strategy:
Oversee the development and curation of compelling and engaging content, including video and photography, press releases, news stories, blog posts, communication from senior leaders, and other media materials to highlight the research, educational programs, and achievements of KPSOM. Ensure content aligns with KPSOM's messaging and resonates with target audiences, and meets brand strategy and messaging guidelines.People Management and Leadership:
Build, develop and lead a team of high-performing marketing and communications professionals, foster a collaborative and creative work environment, and provide guidance, support, and mentorship as needed.Campaign Development:
Design and execute integrated marketing campaigns across various channels, including but not limited to print, digital, social media, and onsite events. Collaborate with internal departments and offices to align campaigns with key strategic priorities and milestone events for KPSOM.Media Relations:
Manage all aspects of media relations, including proactive pitching, responding to media inquiries, and cultivating relationships with journalists and reporters. Cultivate warm and informed relationships with both local and national publications, creating a bastion of media-friendly and supportive of the school.Agency Management:
Manage the agency of record. Set expectations and monitor key performance indicators, drive to delivery, and oversee the prioritization of their budget and overall efforts.Digital Marketing:
Develop and implement digital marketing initiatives to reach prospective students, donors, faculty, and collaborators.Public Relations, including Issues & Crisis Management:
Cultivate relationships with media outlets, journalists, and other key stakeholders to promote positive coverage of the medical school. Lead, develop, and manage crisis communication effectively when necessary.Data Analysis and Reporting:
Track the performance of marketing campaigns and communication efforts using analytics tools. Monitor media coverage and public perception of the medical school and provide regular reports and analysis to senior leadership.Budget Management:
Manage the marketing and communication budget effectively, allocating resources where they will have the greatest impact and ensuring a positive return on investment.Web Presence:
Ensure that the content of the school's external website is up-to-date of brand fidelity, and manage any needed refurbishment or enhancement efforts.This role pays an estimated base salary of $177,400 - $229,460 / year plus incentive pay, robust benefits and other support for those who are eligible.Basic Qualifications:ExperienceMinimum of twelve (12) years of progressive experience in marketing and communications.Minimum of eight (8) years in a management/leadership role, including supervisory experience, oversight of budget, and operational strategy.EducationBachelor's degree in marketing, communications, public relations, or a related field.License, Certification, RegistrationN/AAdditional Requirements:Proven track record of developing and implementing successful marketing and communication strategies in a complex organization.Strong leadership and team management skills, with the ability to inspire and guide a diverse team.Excellent written and verbal communication skills demonstrated ability to deliver high-quality written products and articulate a clear and consistent on-brand voice.Familiarity with digital marketing tools, analytics, and content management systems.Preferred Qualifications:Experience in healthcare, higher education, and/or graduate medical education marketing is highly desirable.Master's degree or related advanced degree preferred.
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