Scandinavian Tobacco Group
Brand Manager
Scandinavian Tobacco Group, Richmond Hill, New York, United States,
Working for one of our world-class brands means being part of a great working environment and collaborating with people from all corners of the world on a product you are proud of.
Summary:
The Brand Manager sets the strategies and develops/executes the tactical marketing plans for the brand(s) to achieve budgeted objectives. These strategies include pricing, new product development, communication, promotional, and digital. Leads cross functional teams and third-party agencies to assure the marketing plans are executed with excellence. The Brand Manager has a strong understanding of the P&L and budget management to ensure profitability targets are achieved. Uses creative thinking to identify market insights and turn them into leverageable business opportunities. In addition to core brand responsibilities, it is expected that the Brand Manager will also take on cross-functional projects and/or initiatives that benefit the broader organization.
What can you expect as a Brand Manager at Scandinavian Tobacco Group?Leads all activities relating to Premium Cigar brand management including pricing, promotion, product, packaging, advertising, digital, and product innovation.Sets the short-term and long-term strategies for the brand(s) and develops/executes the annual tactical marketing plan to attain volume and profit commitments.Effectively leads cross-functional team meetings to deliver the tactical activities of the marketing plans to ensure projects are delivered on time and within budget.Mines for consumer and competitive insights, translating those insights into leverageable growth opportunities.Continually drives to strengthen product portfolio through line extensions, innovation platforms and customer product development.Leads advertising and/or promotional agencies to ensure messaging and activities deliver against brand strategies and maintain brand integrity/voice.Drives to improve profitability through pricing, margin/mix, sku rationalization, and cost reduction activities.Analyzes P&L and identifies issues; recommends and implements necessary action plans to achieve brand objectives.Plans and manages the annual marketing spending budget to ensure the brand activities are delivered according to the tactical plan and that profitability targets are achieved.Maintains a strong understanding of consumer, customer, and competitive trends within the Premium Cigar industry.Your areas of knowledge and expertise (that matter the most for this role):
Bachelor's degree in business, marketing, finance or other related discipline; MBA strongly preferredMinimum 5+ years of relevant experience in consumer marketing & brand buildingDemonstrated ability to lead high performance teamsExperience in developing and executing strategic plansDemonstrable entrepreneurial and results-driven passionExperience leading and working cross-functionally in matrix organizationsProven experience working collaboratively with Sales & Operations teams to drive business resultsWe value our employees and in addition to our competitive salaries, we offer a competitive benefit package to our talented team members including:
Comprehensive Health Care, Vision & Dental PlanFlexible Spending AccountDisability PlansBasic & Supplemental Life InsuranceAdditional Supplemental BenefitsPaid Vacation, Paid Time Off (PTO) days, Holidays401(k) Retirement Saving Plan including a generous Company matchWhat happens next?
You Apply - Join a world-leading manufacturer of cigars and pipe tobaccoWe carefully review your application (over a nice cup of coffee).The important thing to know is that we process applications on an ongoing basis, so we encourage you to submit your application as soon as possibleIf we are a match, you'll receive an email or a call from our HR teamAnd a final note for you to know - We'll get back to you - even if it's a no (for now)
Our company uses E-Verify to confirm the employment eligibility of all newly hired employees. To learn more about E-Verify, including your rights and responsibilities, please visit www.e-verify.gov.
Summary:
The Brand Manager sets the strategies and develops/executes the tactical marketing plans for the brand(s) to achieve budgeted objectives. These strategies include pricing, new product development, communication, promotional, and digital. Leads cross functional teams and third-party agencies to assure the marketing plans are executed with excellence. The Brand Manager has a strong understanding of the P&L and budget management to ensure profitability targets are achieved. Uses creative thinking to identify market insights and turn them into leverageable business opportunities. In addition to core brand responsibilities, it is expected that the Brand Manager will also take on cross-functional projects and/or initiatives that benefit the broader organization.
What can you expect as a Brand Manager at Scandinavian Tobacco Group?Leads all activities relating to Premium Cigar brand management including pricing, promotion, product, packaging, advertising, digital, and product innovation.Sets the short-term and long-term strategies for the brand(s) and develops/executes the annual tactical marketing plan to attain volume and profit commitments.Effectively leads cross-functional team meetings to deliver the tactical activities of the marketing plans to ensure projects are delivered on time and within budget.Mines for consumer and competitive insights, translating those insights into leverageable growth opportunities.Continually drives to strengthen product portfolio through line extensions, innovation platforms and customer product development.Leads advertising and/or promotional agencies to ensure messaging and activities deliver against brand strategies and maintain brand integrity/voice.Drives to improve profitability through pricing, margin/mix, sku rationalization, and cost reduction activities.Analyzes P&L and identifies issues; recommends and implements necessary action plans to achieve brand objectives.Plans and manages the annual marketing spending budget to ensure the brand activities are delivered according to the tactical plan and that profitability targets are achieved.Maintains a strong understanding of consumer, customer, and competitive trends within the Premium Cigar industry.Your areas of knowledge and expertise (that matter the most for this role):
Bachelor's degree in business, marketing, finance or other related discipline; MBA strongly preferredMinimum 5+ years of relevant experience in consumer marketing & brand buildingDemonstrated ability to lead high performance teamsExperience in developing and executing strategic plansDemonstrable entrepreneurial and results-driven passionExperience leading and working cross-functionally in matrix organizationsProven experience working collaboratively with Sales & Operations teams to drive business resultsWe value our employees and in addition to our competitive salaries, we offer a competitive benefit package to our talented team members including:
Comprehensive Health Care, Vision & Dental PlanFlexible Spending AccountDisability PlansBasic & Supplemental Life InsuranceAdditional Supplemental BenefitsPaid Vacation, Paid Time Off (PTO) days, Holidays401(k) Retirement Saving Plan including a generous Company matchWhat happens next?
You Apply - Join a world-leading manufacturer of cigars and pipe tobaccoWe carefully review your application (over a nice cup of coffee).The important thing to know is that we process applications on an ongoing basis, so we encourage you to submit your application as soon as possibleIf we are a match, you'll receive an email or a call from our HR teamAnd a final note for you to know - We'll get back to you - even if it's a no (for now)
Our company uses E-Verify to confirm the employment eligibility of all newly hired employees. To learn more about E-Verify, including your rights and responsibilities, please visit www.e-verify.gov.