Mood Media
VP of Retail Media Networks
Mood Media, Fishers, IN
VP of Retail Media Networks
Our Vibe:
Vibenomics, a Mood Media Company, is the leading in-store digital advertising provider. Our platform provides a single, all-in-one retail media network, empowering retailers to digitize the in-store experience and advertisers to connect with customers at the ever-critical point of sale. Vibenomics' in-store digital advertising influences consumers via display, audio and experiential channels across a range of aggregated retailers. Combining on-premise experiential media and in-store advertising solutions on one digital platform - Vibenomics digitizes and personalizes the in-store shopping experiences that today's consumers expect.
Role Description:
In order to grow in-store ad revenue, Retail Media Networks need to trust, learn and understand why and how in-store retail media will drive alternative revenue streams that help brand partners launch new products and advertise at point of sale. The Vibenomics technology and solution aligns with retail media standards and allows for multi channel advertising by brands.
Reporting to the SVP, Global Retail Media and Partnerships the responsibilities of the VP of Retail Media Networks will include, but not be limited to:
Required Skills & Qualifications:
Preferred Skills & Qualifications:
Our Vibe:
Vibenomics, a Mood Media Company, is the leading in-store digital advertising provider. Our platform provides a single, all-in-one retail media network, empowering retailers to digitize the in-store experience and advertisers to connect with customers at the ever-critical point of sale. Vibenomics' in-store digital advertising influences consumers via display, audio and experiential channels across a range of aggregated retailers. Combining on-premise experiential media and in-store advertising solutions on one digital platform - Vibenomics digitizes and personalizes the in-store shopping experiences that today's consumers expect.
Role Description:
In order to grow in-store ad revenue, Retail Media Networks need to trust, learn and understand why and how in-store retail media will drive alternative revenue streams that help brand partners launch new products and advertise at point of sale. The Vibenomics technology and solution aligns with retail media standards and allows for multi channel advertising by brands.
Reporting to the SVP, Global Retail Media and Partnerships the responsibilities of the VP of Retail Media Networks will include, but not be limited to:
- Work with pre-sales responsible stakeholders to manage transition from retail media pre-sales to post-sale relationship
- Operationalize the processes and functions of the retail media network relationship by collaborating with internal project manager, finance, marketing and AdOps
- Collaborate with internal stakeholders to apply the Retail Media Network playbook to drive maximum ad revenue sourced from the Retail Media Network sellers
- Manage playbook progress across all Retail Media Networks by modifying, adapting and tracking needs of each particular retailer or vertical
- Build relationships with the key stakeholders within the RMN. Expanding key relationships across the RMN and vertically in the organization
- Work cross functionally to develop sales and marketing training for new RMN sales teams and a regular cadence to review performance
- Lead monthly QBR with each retail media networks to review revenue performance, wins and areas for improvement
- Identify any barriers or challenges that could limit the capability for RMN's to monetize the full value of the in-store inventory e.g. DSP dependencies, knowledge transfer, product roadmap
- Feedback loop to internal stakeholders about evolving RMN in-store strategies that can help steer the Vibenomics and Mood Media product roadmap
- Work cross functionally with VP of Retail Media Platforms and VP of Ad Sales on alignment and consistency in sales approach
- Work with AdOps to align on reporting and communication strategy for RMN
Required Skills & Qualifications:
- 7-10 years of retail media experience, with a record of innovation and achievement.
- Overall understanding of the retail media ecosystem and how various platforms and technologies play a role in monetization programs.
- Creativity and perseverance to develop business over the long term, a high level of independent thought and strategy.
Preferred Skills & Qualifications:
- A strategic mindset that will help guide Vibenomics go-to-market strategy, anticipate marketplace opportunities and inform product development priorities.