SEO Specialist

As the SEO Specialist, you will be responsible for the planning, implementation and optimization of our Digital Marketing efforts to drive future growth of our websites. Duties include, keyword research & generation, search engine optimization, link building initiatives, website optimization, social media marketing and other related duties.ESSENTIAL DUTIES AND RESPONSIBILITIESResponsibilities include keyword research (discovery and expansion), review and editing of ad creative/copy, review and analysis of web site performance metrics, and optimization of campaigns.Drive continued innovation and best practice implementationWriting analytical and monthly progress reportsDevelop comprehensive link building strategies from raw ideas into actionable, scalable campaignsWebsite optimization; improving site structure, page construction, content, keyword lists, and Search Engine Optimization copy-writingLeverage social media and social signals to improve Search Engine OptimizationAssist with day-to-day search marketing activities including the campaign planning, implementation, budget management, performance review, and optimization of paid search campaignsBe an expert in the Search Engine Marketing space by staying on top of current Search Marketing news, search engine optimization strategies, search engine features and algorithm changesRequirementsBachelor’s degree in relevant field or equivalent work experienceProficient in ExcelStrong critical thinking ability, analytical skills and attention to detailBasic knowledge of search engines, website design and web-programmingPrior search engine marketing experience a plusProficiency with Google AnalyticsA self-starter who can work independently, but thrives in a team atmosphereBenefitsHealthDentalVision401K