Caesars Entertainment
Director of VIP Marketing, Promotions & Events- iGaming
Caesars Entertainment, Jersey City, New Jersey, United States, 07390
Purpose of Role:
As the Director of VIP Marketing, Promotions, & Events iGaming you will be responsible for implementing Caesars VIP iGaming marketing goals, strategy, and tactics. You will be responsible in building out the VIP Marketing Department as well as collaborate with internal teams on VIP marketing strategy, casino promotions, retail VIP marketing, finance, external supply acquisition, and creative design. You will report into the Vice President of iCasino Sales.
Job Description:
Oversees the design and implementation of all VIP iGaming Marketing initiatives including digital and retail promotional offers, events and hospitality, property marketing, direct mail campaigns, competitor analysis, customer surveys, and gift items.
Design the buildout of the VIP iGaming Marketing Department including headcount costs, job descriptions, and phasing of employment
Support general iGaming Marketing and Promotional initiatives including new brand and game launches
Develop a framework to scale and execute in-person VIP events onsite at Caesars Entertainment properties as well in iGaming states with no brick-and-mortar footprint
Working with the marketing teams design top of funnel VIP marketing acquisition offers to identify and develop prospect customers sooner in the customer lifecycle journey
Educate the VIP iGaming Team on property marketing offerings and events
Forge relationships with external suppliers to secure the best rate on customer gift items
Coordinate with Product and Development teams to create customer feedback loop and competitor analysis
Work with the iGaming Marketing team to ensure print production and market assets are delivered on time and to all stakeholders for property placements
Oversee team finances, handle all invoicing/AP requests, and track budget for campaigns
Ensure brand consistency through successful interaction with the creative and design teams
Act as department Creative liaison / Point of Contact – compile and develop creative briefs for department-wide campaigns and offer flips, proof marketing assets, host weekly creative/department meetings, curate and maintain the department marketing tracker, and traffic final assets to appropriate stakeholders
Work closely with specialists within the offline and online marketing teams including PR, Direct Marketing, Organic Social, Events to optimize the VIP marketing mix.
Role Requirements:
3-5 years of applicable senior marketing experience
An excellent communicator with outstanding listening, analytical, and problem-solving skills
Experience working closely and developing integrated plans with sales/digital/marketing counterparts
Project management experience required
Strategic marketing plan development and execution with demonstrable results and return on investment (going beyond creative ideas to revenue-driving programming)
Experience operating in a fast-paced environment
Strong understanding of casino marketing lifecycle
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As the Director of VIP Marketing, Promotions, & Events iGaming you will be responsible for implementing Caesars VIP iGaming marketing goals, strategy, and tactics. You will be responsible in building out the VIP Marketing Department as well as collaborate with internal teams on VIP marketing strategy, casino promotions, retail VIP marketing, finance, external supply acquisition, and creative design. You will report into the Vice President of iCasino Sales.
Job Description:
Oversees the design and implementation of all VIP iGaming Marketing initiatives including digital and retail promotional offers, events and hospitality, property marketing, direct mail campaigns, competitor analysis, customer surveys, and gift items.
Design the buildout of the VIP iGaming Marketing Department including headcount costs, job descriptions, and phasing of employment
Support general iGaming Marketing and Promotional initiatives including new brand and game launches
Develop a framework to scale and execute in-person VIP events onsite at Caesars Entertainment properties as well in iGaming states with no brick-and-mortar footprint
Working with the marketing teams design top of funnel VIP marketing acquisition offers to identify and develop prospect customers sooner in the customer lifecycle journey
Educate the VIP iGaming Team on property marketing offerings and events
Forge relationships with external suppliers to secure the best rate on customer gift items
Coordinate with Product and Development teams to create customer feedback loop and competitor analysis
Work with the iGaming Marketing team to ensure print production and market assets are delivered on time and to all stakeholders for property placements
Oversee team finances, handle all invoicing/AP requests, and track budget for campaigns
Ensure brand consistency through successful interaction with the creative and design teams
Act as department Creative liaison / Point of Contact – compile and develop creative briefs for department-wide campaigns and offer flips, proof marketing assets, host weekly creative/department meetings, curate and maintain the department marketing tracker, and traffic final assets to appropriate stakeholders
Work closely with specialists within the offline and online marketing teams including PR, Direct Marketing, Organic Social, Events to optimize the VIP marketing mix.
Role Requirements:
3-5 years of applicable senior marketing experience
An excellent communicator with outstanding listening, analytical, and problem-solving skills
Experience working closely and developing integrated plans with sales/digital/marketing counterparts
Project management experience required
Strategic marketing plan development and execution with demonstrable results and return on investment (going beyond creative ideas to revenue-driving programming)
Experience operating in a fast-paced environment
Strong understanding of casino marketing lifecycle
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