Caesars Entertainment
Sr. Director of Marketing iGaming
Caesars Entertainment, Jersey City, New Jersey, United States, 07390
As Senior Director of Marketing - iGaming, you will be responsible for creating and implementing Caesars iGaming brand strategy, marketing plan, strategic goals, and tactics, as well as ensuring the achievement of the corresponding KPIs and budgets. The Senior Director, Marketing - iGaming will develop and execute a comprehensive marketing strategy across multiple markets and channels. You’ll drive forward marketing and partnership initiatives from a commercial perspective, working alongside internal teams on brand strategy, agency management, TV/ATL creative work, and casino promotions.This role includes leading the marketing team, budgetary management, creative sign-off, and working closely with other departments to ensure the company’s brand and products are positioned competitively in the iGaming industry.Indicative Role Dimensions:Budgetary:Marketing spend $People Management:Marketing Managers x2Key Relationships:iGaming Product TeamCRM & Promotions TeamAcquisition TeamGame VendorsCentralized Creative TeamsPartnersResponsibilities:Strategic Planning:
Work with the iGaming executive team to develop strategic initiatives aimed at expanding the player base and increasing revenue.Brand Development:
Develop the brand, marketing, and customer communication strategy that ensures a consistent message to players and achieves maximum lifetime value.Marketing Planning:
Develop and execute an integrated marketing plan across different iGaming brands and States & Territories.Team Leadership:
Lead, mentor, and manage the marketing team, setting clear goals and providing the guidance needed to achieve exceptional results.Acquisition Marketing:
Collaborate with the Acquisition teams on the development of the iGaming marketing strategy with an emphasis on market penetration and revenue growth focusing on cost-effective customer acquisition.Partnerships & Sponsorships:
Work with existing partners and identify and negotiate strategic partnerships and sponsorships that align with the brand and contribute to the company’s growth objectives.Creative:
Approve all creative design used for marketing. Work with creative teams and act as department Creative liaison/Point of Contact – compile and develop creative briefs for department-wide campaigns, proof marketing assets, host weekly creative/department meetings, curate and maintain the department marketing tracker, and traffic final assets to appropriate stakeholders.Product Marketing:
Provide the link between iGaming Marketing and Product Development - prioritizing external and internal marketing tools and feature development. Project manage key product marketing initiatives, including new engagement tools and product features.Market Analysis:
Oversee the creation & collation of customer feedback mechanics to improve services and products. Conduct market research and analysis to understand the competitive landscape, identify opportunities for growth, and adapt strategies accordingly.Regulatory Compliance:
Ensure all marketing activities comply with regulatory requirements and industry standards, particularly in regions with strict advertising regulations.Content:
Create and manage innovative and compelling content across all storefronts to build a strong community presence.Game Vendors:
Work closely with our game partners on marketing new and exclusive game titles across our iGaming sites.Collaboration:
Work closely with specialists within the offline and online marketing teams including PR, Direct Marketing, Organic Social, and Events to optimize the marketing mix.Required Experience:Proven experience (5+ years) in a senior marketing role, ideally within the iGaming industry.Strong understanding of digital marketing, performance marketing, and customer acquisition strategies.Analytical mindset with the ability to leverage data to drive decision-making.Knowledge of iGaming regulations and responsible gaming practices.Exceptional leadership and communication skills.Ability to work in a fast-paced, high-pressure environment and manage multiple projects simultaneously.Key Competencies:Strategic thinking and problem-solving abilities.Creativity and innovation in campaign development.Strong organizational and project management skills.Ability to adapt to changing market conditions and emerging trends.Excellent stakeholder management and collaboration skills.This role is critical in driving growth and brand visibility in the competitive iGaming industry while navigating its complex regulatory landscape.
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Work with the iGaming executive team to develop strategic initiatives aimed at expanding the player base and increasing revenue.Brand Development:
Develop the brand, marketing, and customer communication strategy that ensures a consistent message to players and achieves maximum lifetime value.Marketing Planning:
Develop and execute an integrated marketing plan across different iGaming brands and States & Territories.Team Leadership:
Lead, mentor, and manage the marketing team, setting clear goals and providing the guidance needed to achieve exceptional results.Acquisition Marketing:
Collaborate with the Acquisition teams on the development of the iGaming marketing strategy with an emphasis on market penetration and revenue growth focusing on cost-effective customer acquisition.Partnerships & Sponsorships:
Work with existing partners and identify and negotiate strategic partnerships and sponsorships that align with the brand and contribute to the company’s growth objectives.Creative:
Approve all creative design used for marketing. Work with creative teams and act as department Creative liaison/Point of Contact – compile and develop creative briefs for department-wide campaigns, proof marketing assets, host weekly creative/department meetings, curate and maintain the department marketing tracker, and traffic final assets to appropriate stakeholders.Product Marketing:
Provide the link between iGaming Marketing and Product Development - prioritizing external and internal marketing tools and feature development. Project manage key product marketing initiatives, including new engagement tools and product features.Market Analysis:
Oversee the creation & collation of customer feedback mechanics to improve services and products. Conduct market research and analysis to understand the competitive landscape, identify opportunities for growth, and adapt strategies accordingly.Regulatory Compliance:
Ensure all marketing activities comply with regulatory requirements and industry standards, particularly in regions with strict advertising regulations.Content:
Create and manage innovative and compelling content across all storefronts to build a strong community presence.Game Vendors:
Work closely with our game partners on marketing new and exclusive game titles across our iGaming sites.Collaboration:
Work closely with specialists within the offline and online marketing teams including PR, Direct Marketing, Organic Social, and Events to optimize the marketing mix.Required Experience:Proven experience (5+ years) in a senior marketing role, ideally within the iGaming industry.Strong understanding of digital marketing, performance marketing, and customer acquisition strategies.Analytical mindset with the ability to leverage data to drive decision-making.Knowledge of iGaming regulations and responsible gaming practices.Exceptional leadership and communication skills.Ability to work in a fast-paced, high-pressure environment and manage multiple projects simultaneously.Key Competencies:Strategic thinking and problem-solving abilities.Creativity and innovation in campaign development.Strong organizational and project management skills.Ability to adapt to changing market conditions and emerging trends.Excellent stakeholder management and collaboration skills.This role is critical in driving growth and brand visibility in the competitive iGaming industry while navigating its complex regulatory landscape.
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