Integrated Resources Inc.
Marketing Data Analyst
Integrated Resources Inc., Stamford, Connecticut, United States, 06925
Integrated Resources, Inc is a premier staffing firm recognized as one of the tri-states most well-respected professional specialty firms. IRI has built its reputation on excellent service and integrity since its inception in 1996. Our mission centers on delivering only the best quality talent, the first time and every time. We provide quality resources in four specialty areas: Information Technology (IT), Clinical Research, Rehabilitation Therapy and Nursing.
Job Description
Job Responsibilities:The position will be responsible for managing the metrics and data that provide better, more meaningful insights on sales pipeline and marketing channel effectiveness for company events.The role will assist marketing and executives on analyzing
campaign strategies and/or provide in-depth analysis
of business results, trends and customer behavior to improve sales, profitability and customer value.The candidate must
have a nice blend of Strategy & Analytics
within both the Digital and traditional CRM space (direct mail & email) and must be hands on with tools like
SQL, R, SAS, Python for data mining and analysis.
Responsibilities:• Analyze data and create reports, dashboards and
visualizations
using a wide variety of tools
including Tableau, Eloqua, and Oracle OBIEE.• Define and implement measurement techniques to
assess marketing effectiveness across all channels – direct mail, email, webinars, web, SEM, etc.• Proactively pursue strategic analysis and provide
insight and strategic guidance to business leaders.• Analyze database health and KPI’s related to audience quality.• Track behavioral and demographic trends across customer segments and manage analytic delivery tools (i.e. – dashboards, etc).• Effectively communicate analysis to internal business leaders.Required Experience:• Bachelor's Degree in Database
Marketing, Marketing, Statistics , Applied Mathematics, Computer Science or other Quantitative discipline. Advanced degree or experience equivalence preferred.• 3 -4+ years of enterprise level B2B marketing
with proven success in managing
multiple analysis and campaign/data-related initiatives, crafting the methodology, mining/analyzing data,
and ultimately delivering final insightful recommendations.• Strong experience with CRM systems and a solid
understanding of data warehouse architecture.• SQL knowledge with proven utilization and application preferred.• Experience with
Dashboards and data visualization tools
such as Tableau and Oracle OBIEE preferred.• Expert with
Microsoft Excel, Access and Powerpoint.• Expert with
enterprise-level analytics tools such as Siebel, Hyperion, Epiphany.• Proficiency with
Data Mining tools e.g SPSS Clementine, SAS, Spotfire Miner.• Broad and deep knowledge of
business metrics/scorecards,
campaign analysis , experimental design, segmentation solutions, modeling applications, media evaluation,
forecasting & financial calculations
(ROI customer valuation), customer strategy development, etc.• Strong communication skills and demonstrated experience understanding and presenting complex quantitative analysis to business partners and senior management.• Proven ability to handle multiple tasks/initiatives simultaneously.• Evident and natural curiosity.• Fact driven and analytically minded.• Marketing automation experience, such as Eloqua, Marketo or Hubspot is a plus but not necessary.
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Job Description
Job Responsibilities:The position will be responsible for managing the metrics and data that provide better, more meaningful insights on sales pipeline and marketing channel effectiveness for company events.The role will assist marketing and executives on analyzing
campaign strategies and/or provide in-depth analysis
of business results, trends and customer behavior to improve sales, profitability and customer value.The candidate must
have a nice blend of Strategy & Analytics
within both the Digital and traditional CRM space (direct mail & email) and must be hands on with tools like
SQL, R, SAS, Python for data mining and analysis.
Responsibilities:• Analyze data and create reports, dashboards and
visualizations
using a wide variety of tools
including Tableau, Eloqua, and Oracle OBIEE.• Define and implement measurement techniques to
assess marketing effectiveness across all channels – direct mail, email, webinars, web, SEM, etc.• Proactively pursue strategic analysis and provide
insight and strategic guidance to business leaders.• Analyze database health and KPI’s related to audience quality.• Track behavioral and demographic trends across customer segments and manage analytic delivery tools (i.e. – dashboards, etc).• Effectively communicate analysis to internal business leaders.Required Experience:• Bachelor's Degree in Database
Marketing, Marketing, Statistics , Applied Mathematics, Computer Science or other Quantitative discipline. Advanced degree or experience equivalence preferred.• 3 -4+ years of enterprise level B2B marketing
with proven success in managing
multiple analysis and campaign/data-related initiatives, crafting the methodology, mining/analyzing data,
and ultimately delivering final insightful recommendations.• Strong experience with CRM systems and a solid
understanding of data warehouse architecture.• SQL knowledge with proven utilization and application preferred.• Experience with
Dashboards and data visualization tools
such as Tableau and Oracle OBIEE preferred.• Expert with
Microsoft Excel, Access and Powerpoint.• Expert with
enterprise-level analytics tools such as Siebel, Hyperion, Epiphany.• Proficiency with
Data Mining tools e.g SPSS Clementine, SAS, Spotfire Miner.• Broad and deep knowledge of
business metrics/scorecards,
campaign analysis , experimental design, segmentation solutions, modeling applications, media evaluation,
forecasting & financial calculations
(ROI customer valuation), customer strategy development, etc.• Strong communication skills and demonstrated experience understanding and presenting complex quantitative analysis to business partners and senior management.• Proven ability to handle multiple tasks/initiatives simultaneously.• Evident and natural curiosity.• Fact driven and analytically minded.• Marketing automation experience, such as Eloqua, Marketo or Hubspot is a plus but not necessary.
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