Bank of China
Brand and Marketing Manager
Bank of China, Ogden, Kansas, United States, 66517
Brand and Marketing Manager
Job No.:
492320Employment Type:
Full timeDepartments:
Chief Executive's OfficeJob Functions:
Public Relations / Corporate CommunicationsResponsibilities:Responsible for planning, implementation and evaluation of the Group’s brand and marketing strategies to enhance overall brand image and to achieve business objectives.Manage and maintain brand integrity across all marketing initiatives and communications.Stay updated on industry trends and conduct market research to identify trends, opportunities, and competitive positioning.Support and advise business units on their marketing campaigns in areas including but not limited to reviewing campaign materials, planning media placement and managing service procurement.Work closely with third-party service providers in advertising, promotions and event management to ensure smooth execution of marketing campaigns.Requirements:Degree holder preferably major in Marketing and Communications or related disciplines.At least 6 years of proven experience in brand management, marketing communications, digital marketing or related roles.Creative and resourceful to identify branding and marketing trends.A good team player with strong communication, inter-personal and problem-solving skills.Detail-oriented, well-organised and able to work independently.Good command in both spoken and written Chinese and English. Fluency in Mandarin is an advantage.Basic computer skills, e.g. Word, Excel, PowerPoint and Chinese word processing.Candidates with less experience will be considered as Assistant Manager#J-18808-Ljbffr
Job No.:
492320Employment Type:
Full timeDepartments:
Chief Executive's OfficeJob Functions:
Public Relations / Corporate CommunicationsResponsibilities:Responsible for planning, implementation and evaluation of the Group’s brand and marketing strategies to enhance overall brand image and to achieve business objectives.Manage and maintain brand integrity across all marketing initiatives and communications.Stay updated on industry trends and conduct market research to identify trends, opportunities, and competitive positioning.Support and advise business units on their marketing campaigns in areas including but not limited to reviewing campaign materials, planning media placement and managing service procurement.Work closely with third-party service providers in advertising, promotions and event management to ensure smooth execution of marketing campaigns.Requirements:Degree holder preferably major in Marketing and Communications or related disciplines.At least 6 years of proven experience in brand management, marketing communications, digital marketing or related roles.Creative and resourceful to identify branding and marketing trends.A good team player with strong communication, inter-personal and problem-solving skills.Detail-oriented, well-organised and able to work independently.Good command in both spoken and written Chinese and English. Fluency in Mandarin is an advantage.Basic computer skills, e.g. Word, Excel, PowerPoint and Chinese word processing.Candidates with less experience will be considered as Assistant Manager#J-18808-Ljbffr