Digital Marketing Strategist

The Digital Marketing Strategist will take an active part in the entire client marketing process; understanding customers and creating segmentation, identifying issues, understanding market landscape, planning and conducting insights and strategic research, and executing a data-driven strategy on a day-to-day basis. Experienced Strategists are expected to be digital first in their thinking – but also able to engage with other media that may be part of our clients’ marketing mix. Our ideal candidate will have roughly 3-5 years of experience; however, candidates with more experience are welcome to apply.Responsibilities

Understand clients’ business and marketing goalsCreate and manage Social and PPC campaigns (Adwords/Facebook paid campaign management experience is required)Create and manage email marketing campaigns and automated communication workflows (HubSpot workflow experience preferred)Develop and present client digital market strategy recommendations and tactical plansDevelop customer experience mapping and customer journeysExperience working in standard CMS platformsDemonstrate understanding of SEO best practicesTrack, report and analyze metricsGoogle Analytics and/or HubSpot certifications are a plus.How to Apply#J-18808-Ljbffr