CoStar Group, Inc.
Senior Paid Search Specialist, Homes.com
CoStar Group, Inc., Los Angeles, California, United States,
Senior Paid Search Specialist, Homes.com
CoStar Group Company Intro:
CoStar Group (NASDAQ: CSGP) is a leading global provider of commercial and residential real estate information, analytics, and online marketplaces. Included in the S&P 500 Index and the NASDAQ 100, CoStar Group is on a mission to digitize the world’s real estate, empowering all people to discover properties, insights, and connections that improve their businesses and lives.Homes.com is already one of the fastest growing real estate portals in the industry, and we are driven to be #1. CoStar Group is currently looking for an experienced Sr. Paid Search Specialist to be a major contributor to this effort. In this role, you will be part of a team responsible for a multi-million dollar paid search budget, managing day-to-day operations of Google and Bing search ad campaigns.Responsibilities:Manage in-house Google and Bing Search Ad campaigns.Ongoing paid search optimization, targeting improvements, and keyword expansion efforts.Create and distribute weekly and monthly paid search reports, including performance insights.Continually tune ad copy and landing pages for optimal performance.Perform ongoing paid search keyword discovery, expansion, and optimization.Utilize test and learn strategies to understand and strengthen reach, conversion, and conversion rates.Participate in building and maintaining strong internal and external relationships with vendors and agency partners.Leverage excellent communication skills to share insights and recommendations to a variety of colleagues, stakeholders, and business leaders.Qualifications:Bachelor’s degree.5+ years of experience in a similar role, managing large paid search accounts.Prior management of 100K+ keyword portfolios with budgets of $1M+ per year.Ad copywriting experience.Expert level knowledge of Google and Bing Ads platforms and bidding strategies.Experience with running Google UAC and Apple Search Ads to drive app installs.Strong verbal and written communication skills.Must be metrics driven, with the ability to create reports to track, analyze and clearly communicate paid search performance.Experience with tools helpful in managing SEM, such as Google Analytics, SEMRush, Ahrefs, SpyFu, bid management tools, and Google Search Ads 360.Able to keep ahead of the latest search industry trends and search platform changes.Detail-oriented, proactive, with a desire to deliver results.Preferred Skills and Qualifications:Experience in a paid search agency with direct customer reporting responsibilities.Familiarity with attribution models, expertise in customer segmentation, and the use of test and learn strategies to optimize campaigns.Experience working with a national, 5M+ monthly unique visitor, customer-focused website.Experience in directing the design and development of search optimized landing pages.Advanced Microsoft Excel, charting, and PowerPoint abilities.Success stories with Google Ad Experiments.What’s in it for you?
When you join CoStar Group, you’ll experience a collaborative and innovative culture working alongside the best and brightest to empower our people and customers to succeed. We offer you generous compensation and performance-based incentives. CoStar Group also invests in your professional and academic growth with internal training, tuition reimbursement, and an inter-office exchange program. Our benefits package includes comprehensive healthcare coverage, virtual and in-person mental health counseling services, commuter and parking benefits, 401(K) retirement plan with matching contributions, and more.We welcome all qualified candidates who are currently eligible to work full-time in the United States to apply. However, please note that CoStar Group is not able to provide visa sponsorship for this position.CoStar Group is an Equal Employment Opportunity Employer.
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CoStar Group Company Intro:
CoStar Group (NASDAQ: CSGP) is a leading global provider of commercial and residential real estate information, analytics, and online marketplaces. Included in the S&P 500 Index and the NASDAQ 100, CoStar Group is on a mission to digitize the world’s real estate, empowering all people to discover properties, insights, and connections that improve their businesses and lives.Homes.com is already one of the fastest growing real estate portals in the industry, and we are driven to be #1. CoStar Group is currently looking for an experienced Sr. Paid Search Specialist to be a major contributor to this effort. In this role, you will be part of a team responsible for a multi-million dollar paid search budget, managing day-to-day operations of Google and Bing search ad campaigns.Responsibilities:Manage in-house Google and Bing Search Ad campaigns.Ongoing paid search optimization, targeting improvements, and keyword expansion efforts.Create and distribute weekly and monthly paid search reports, including performance insights.Continually tune ad copy and landing pages for optimal performance.Perform ongoing paid search keyword discovery, expansion, and optimization.Utilize test and learn strategies to understand and strengthen reach, conversion, and conversion rates.Participate in building and maintaining strong internal and external relationships with vendors and agency partners.Leverage excellent communication skills to share insights and recommendations to a variety of colleagues, stakeholders, and business leaders.Qualifications:Bachelor’s degree.5+ years of experience in a similar role, managing large paid search accounts.Prior management of 100K+ keyword portfolios with budgets of $1M+ per year.Ad copywriting experience.Expert level knowledge of Google and Bing Ads platforms and bidding strategies.Experience with running Google UAC and Apple Search Ads to drive app installs.Strong verbal and written communication skills.Must be metrics driven, with the ability to create reports to track, analyze and clearly communicate paid search performance.Experience with tools helpful in managing SEM, such as Google Analytics, SEMRush, Ahrefs, SpyFu, bid management tools, and Google Search Ads 360.Able to keep ahead of the latest search industry trends and search platform changes.Detail-oriented, proactive, with a desire to deliver results.Preferred Skills and Qualifications:Experience in a paid search agency with direct customer reporting responsibilities.Familiarity with attribution models, expertise in customer segmentation, and the use of test and learn strategies to optimize campaigns.Experience working with a national, 5M+ monthly unique visitor, customer-focused website.Experience in directing the design and development of search optimized landing pages.Advanced Microsoft Excel, charting, and PowerPoint abilities.Success stories with Google Ad Experiments.What’s in it for you?
When you join CoStar Group, you’ll experience a collaborative and innovative culture working alongside the best and brightest to empower our people and customers to succeed. We offer you generous compensation and performance-based incentives. CoStar Group also invests in your professional and academic growth with internal training, tuition reimbursement, and an inter-office exchange program. Our benefits package includes comprehensive healthcare coverage, virtual and in-person mental health counseling services, commuter and parking benefits, 401(K) retirement plan with matching contributions, and more.We welcome all qualified candidates who are currently eligible to work full-time in the United States to apply. However, please note that CoStar Group is not able to provide visa sponsorship for this position.CoStar Group is an Equal Employment Opportunity Employer.
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