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The Bardstown Bourbon Company

Sales Consultant Southern California

The Bardstown Bourbon Company, Los Angeles, California, United States, 90079


Sales Consultant Southern CaliforniaAre you ready to take the next step in your spirits industry career? Bardstown Bourbon Company is seeking an energetic, motivated, and reliable whiskey enthusiast to represent a premier portfolio of bourbon products.Function:

Brand Sales & MarketingExperience:

Entry-LevelLocation:

Home Office Base w/ regular travel to surrounding areas.Salary:

DOE (Base salary + Bonus Potential, Benefits Package)Reports to:

State Sales ManagerPosition DescriptionAs our Sales Consultant in Southern California, your main objective is to establish and grow sales in the assigned territory, create lasting and mutually beneficial partnerships with accounts and our Distributors, and represent the integrity, values and brand of the Bardstown Bourbon Company. The position includes direct sales responsibility for key accounts, with on- and off-premise trade, securing new business, and working closely with the distributor network in the assigned area to maintain/develop all accounts. You will serve as a voice for the brand across the assigned geography, executing marketing “pull” tactics, merchandising key accounts, and hosting both trade and consumer-focused events.Essential Job Duties and Responsibilities:Aggressively pursue new on- and off-premise distribution in your assigned region.Assist State Sales Manager with the establishment of new target account relationships including activations and promotional event opportunities.Assist State Sales Manager in identifying and executing market-specific goals, KPIs and annual plan and objectives for the assigned region.Call on existing key accounts to secure new distribution, making timely presentations and introducing new and "limited release" bourbons.Execute on and off-premise promotions and periodic special events such as virtual tastings and Bourbon Dinners that generate brand awareness and consumer sampling.Develop and maintain strong, positive relationships with account staff and distributor sales personnel.Train accounts as well as distributors on our products, promote the story of the Bardstown Bourbon Company.Travel to and utilize the assets of the distillery to engrain brand and product knowledge in our commercial partners.Participate in market blitzes, ride-withs, and general sales meetings to hold distributor partners accountable for the execution and achievement of the sales plan.Complete necessary administrative reporting and communications on a timely basis daily and weekly.Maintain all sales goals and personal budgets outlined to you and your territory.Deliver merchandise/POS for events, as well as staffing and sampling at events as necessary.Late night and weekend account visits and event attendance as directed.Other duties as periodically assigned by the State Sales Manager.Desired Qualifications:Extensive working knowledge of, and passion for, Bourbon, Whiskey, Spirits.Strong ties and established relationships in the beverage community in the assigned region.Strong oral and written communication skills.Customer Service – Going above and beyond what the customer expects.Retail/Trade experience (i.e. Clerk in Liquor Store; Distributor Representative; Bartending experience).Trade knowledge - Understanding the retail and on-premises buyer mindset.Basic understanding of Retail Cost models and profit margins.Excellent time management and organizational skills.Empathy and teamwork skills.Proficiency with personal computers and associated programs.Strong social media skills.Business Acumen - Ability to collect, assess and interpret relevant information and make sound decisions.A college degree from an accredited university is desired but not mandatory.Job Requirements:It is required for the position that you must have a reliable car that is registered and insured, a valid driver's license, the ability to drive to and from accounts continuously, ability to work nights and weekends, ability to lift up to 50 pounds and that you must currently reside in the assigned territory.Representative Specific Offerings:As part of our onboarding process, all New Sales Consultants will have a full-immersion learning/training experience at our state-of-the-art distillery in Bardstown. In addition to a base-salary, our State Market Representatives participate in our unique Sales Incentive Program which works to maintain our culture of results-focused personal management, and continuous learning & development.The Bardstown Bourbon Company is committed to equality of opportunity in all aspects of employment.

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