Fierce Whiskers
Head of Sales
Fierce Whiskers, Austin, Texas, us, 78716
Job Title:
Head of Sales
Company:
Fierce Whiskers Distillery
Location:
Austin, TX
About Us:
Fierce Whiskers Distillery distills, ages, and bottles whiskey products at our distillery and tasting room located in Austin, TX. Our award winning whiskies set the tone for a brand with high aspirations to become THE Texas Whiskey. Our first product hit shelves in 2023, and our flagship Bourbon Whiskey launched just a couple months ago in May 2024. Our team is now looking for a Head of Sales to develop and execute sales strategies for growth, leading our sales team and working to become “what the world thinks of when they think of Texas Whiskey.”
Job Description:
We are looking for a highly motivated and experienced Head of Sales to lead our sales division. The ideal candidate will have extensive experience in the spirits industry and a proven track record of developing and executing sales strategies for both on and off-premise accounts, and managing sales teams in multiple markets. This role requires a strategic thinker with a focus on expanding into new markets, managing key relationships with distributors, and leading a dynamic sales team.
Key Responsibilities:
Sales Strategy Development & Execution:
Develop and implement comprehensive sales strategies tailored to both on-premise and off-premise accounts, ensuring sales growth.
Set ambitious sales targets and create actionable plans to achieve them.
Develop strategies for entering and expanding into new markets, both regionally and nationally.
Market Expansion:
Identify and pursue opportunities for expansion into additional retailers and on-prem accounts, focusing on PODs with high growth potential.
Develop partnerships and sales channels in new markets, including establishing relationships with local distributors and key accounts.
Analyze market trends and competitor activities in potential new markets to inform strategic decisions.
Account Management:
Build and maintain strong relationships with key on-premise and off-premise accounts.
Develop tailored sales approaches for different types of accounts, ensuring maximum product placement and visibility.
Monitor account performance and implement corrective actions when needed.
Distributor Management:
Serve as the primary point of contact for distributor partners, ensuring effective communication and alignment of goals.
Work closely with distributors to ensure optimal product distribution, inventory levels, and sales support.
Conduct regular business reviews with distributors to assess performance and identify opportunities for growth.
Team Leadership & Management:
Lead, mentor, and develop a growing sales team, including teams across multiple markets.
Oversee the recruitment, training, and performance management of the sales team.
Foster a collaborative and results-driven team culture.
Ensure accountability for individual and team sales targets, providing coaching and support to meet and exceed goals.
Budget Management & Accountability:
Manage the sales team’s budget, ensuring that resources are allocated effectively to maximize ROI.
Track and report on budget performance, making adjustments as necessary to stay within financial targets.
Hold sales team members accountable for meeting budgetary and sales performance goals.
Data-Driven Decision Making:
Utilize data and analytics to inform decisions related to budget management, account performance, and sales representative effectiveness.
Analyze sales metrics, financial data, and market trends to make strategic adjustments to sales strategies and resource allocation.
Regularly assess the effectiveness of sales initiatives and make data-backed recommendations for improvement.
Sales Planning & Reporting:
Develop annual and quarterly sales plans, including budget management and forecasting.
Provide regular sales reports to senior management, highlighting achievements, challenges, and areas for improvement.
Utilize sales data and analytics to make informed decisions and refine sales strategies.
Market & Competitor Analysis:
Conduct ongoing market analysis to stay ahead of industry trends and competitor activities.
Identify and pursue new business opportunities, partnerships, and channels for growth.
Qualifications:
Proven experience in a senior sales role within the spirits or beverage industry, preferably with a focus on whiskey.
Strong understanding of both on-premise and off-premise sales channels.
Experience managing distributor relationships and driving sales through third-party partners.
Demonstrated ability to lead and develop high-performing sales teams.
Excellent strategic thinking, negotiation, and communication skills.
Ability to work in a fast-paced, entrepreneurial environment.
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Head of Sales
Company:
Fierce Whiskers Distillery
Location:
Austin, TX
About Us:
Fierce Whiskers Distillery distills, ages, and bottles whiskey products at our distillery and tasting room located in Austin, TX. Our award winning whiskies set the tone for a brand with high aspirations to become THE Texas Whiskey. Our first product hit shelves in 2023, and our flagship Bourbon Whiskey launched just a couple months ago in May 2024. Our team is now looking for a Head of Sales to develop and execute sales strategies for growth, leading our sales team and working to become “what the world thinks of when they think of Texas Whiskey.”
Job Description:
We are looking for a highly motivated and experienced Head of Sales to lead our sales division. The ideal candidate will have extensive experience in the spirits industry and a proven track record of developing and executing sales strategies for both on and off-premise accounts, and managing sales teams in multiple markets. This role requires a strategic thinker with a focus on expanding into new markets, managing key relationships with distributors, and leading a dynamic sales team.
Key Responsibilities:
Sales Strategy Development & Execution:
Develop and implement comprehensive sales strategies tailored to both on-premise and off-premise accounts, ensuring sales growth.
Set ambitious sales targets and create actionable plans to achieve them.
Develop strategies for entering and expanding into new markets, both regionally and nationally.
Market Expansion:
Identify and pursue opportunities for expansion into additional retailers and on-prem accounts, focusing on PODs with high growth potential.
Develop partnerships and sales channels in new markets, including establishing relationships with local distributors and key accounts.
Analyze market trends and competitor activities in potential new markets to inform strategic decisions.
Account Management:
Build and maintain strong relationships with key on-premise and off-premise accounts.
Develop tailored sales approaches for different types of accounts, ensuring maximum product placement and visibility.
Monitor account performance and implement corrective actions when needed.
Distributor Management:
Serve as the primary point of contact for distributor partners, ensuring effective communication and alignment of goals.
Work closely with distributors to ensure optimal product distribution, inventory levels, and sales support.
Conduct regular business reviews with distributors to assess performance and identify opportunities for growth.
Team Leadership & Management:
Lead, mentor, and develop a growing sales team, including teams across multiple markets.
Oversee the recruitment, training, and performance management of the sales team.
Foster a collaborative and results-driven team culture.
Ensure accountability for individual and team sales targets, providing coaching and support to meet and exceed goals.
Budget Management & Accountability:
Manage the sales team’s budget, ensuring that resources are allocated effectively to maximize ROI.
Track and report on budget performance, making adjustments as necessary to stay within financial targets.
Hold sales team members accountable for meeting budgetary and sales performance goals.
Data-Driven Decision Making:
Utilize data and analytics to inform decisions related to budget management, account performance, and sales representative effectiveness.
Analyze sales metrics, financial data, and market trends to make strategic adjustments to sales strategies and resource allocation.
Regularly assess the effectiveness of sales initiatives and make data-backed recommendations for improvement.
Sales Planning & Reporting:
Develop annual and quarterly sales plans, including budget management and forecasting.
Provide regular sales reports to senior management, highlighting achievements, challenges, and areas for improvement.
Utilize sales data and analytics to make informed decisions and refine sales strategies.
Market & Competitor Analysis:
Conduct ongoing market analysis to stay ahead of industry trends and competitor activities.
Identify and pursue new business opportunities, partnerships, and channels for growth.
Qualifications:
Proven experience in a senior sales role within the spirits or beverage industry, preferably with a focus on whiskey.
Strong understanding of both on-premise and off-premise sales channels.
Experience managing distributor relationships and driving sales through third-party partners.
Demonstrated ability to lead and develop high-performing sales teams.
Excellent strategic thinking, negotiation, and communication skills.
Ability to work in a fast-paced, entrepreneurial environment.
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