VP E-Commerce - Tommy Hilfiger

LocationNew York City, NY, United StatesPosted onOct 18, 2022ProfilePOSITION SUMMARY:The Vice President of Ecommerce is accountable for delivering the ecommerce business on Tommy.com, as well as designing a digital brand flagship representative of an iconic premium American sportswear brand. This VP is a critical leader and digital evangelist within the brand’s North American business, reporting to the Brand President and leading teams of direct and indirect reports under a single cohesive vision. The ideal candidate is a collaborative thought partner, a critical thinker, and experienced coach and mentor for digital Associates.PRIMARY RESPONSIBILITIES:Oversee North America e-commerce business including, merchandising, promotional strategy, and content management, with P&L responsibilityDesign and drive Tommy.com as a digital brand flagship for North America by adapting brand and product stories from our global brand office in Amsterdam, incorporating the commercial priorities of the North America region, and delivering a cohesive commercial experience for the North American consumerDevelop North America e-commerce strategies to grow revenue, increase profitability and support the overall brand experienceDeliver business results and growth by partnering with Cross-Functional Partners in areas such as paid media, email, CRM, site operations, UX, and analyticsAnalyze key metrics to evaluate, optimize and benchmark performance, in partnership with future Cross-Functional PartnersMonitor daily performance and manage store resulting activities such as daily sales analysis, visual merchandisingManage e-commerce trading calendar including promotions, merchandising and site refreshesCollaborate with cross-functional partners in Retail, Merchandising, Planning, Marketing, Creative, IT, and future Cross-Functional Partners to optimize processes and drive sales onlineWork closely with the Marketing & Communications team on effective online campaigns, digital marketing and social media strategyCollaborate closely with the global Tommy Hilfiger e-commerce online marketing and brand teams in our Amsterdam global headquartersMeet budget and growth goals set by senior managementKeep up to date with evolving online media and technology trends in partnership with future Cross-Functional PartnersCoach and develop all digital associates; provide guidance on development and successional plans and career growthPartner with EVP Digital Growth and all other digital leadership to design career development paths throughout the PVH enterpriseQUALIFICATIONS :Experience:10+ years of relevant experience as e-commerce business manager, with experience of leading teams, trading the site in an international environment within fashionEducation:BA degree required (Marketing, Technology, Merchandising, E-Commerce backgrounds preferred)Skills:Strong project management skills with a track record of delivering projects and budget on targetStrong interpersonal, leadership and relationship management skills, with the ability to lead both direct reports and cross-functional teamsStrong written and oral communication skills with the ability to present at a high-levelExperience in site merchandising, planning, performance marketing and analyticsInnovative and commercially-minded with a “can-do” attitudeHigh performance orientation through self-motivation and agilityFlexibility to adapt to changes in shifting prioritiesHigh energy and hands-on attitude with a clear bias for action; solution orientation and getting things doneDetail-oriented/innovative traits, a mustMust be able to discover and identify best solutions and develop methods to improve efficiencyCandidate must be able to travel domestically and abroad, if neededINTERNAL & EXTERNAL CONTACTS:Internal:North America Senior Leadership TeamNorth America channel and business leadership teamsBuying, Planning, IT, Customer Service, and Logistics teamStrategy and Business developmentGlobal Brand Marketing, Online Marketing, Communications, and Consumer InsightsGlobal and Regional (North America) Marketing organizationsExternal:Ecommerce vendors & agenciesPerformance Media agenciesSUPERVISORY RESPONSIBILITIES:Direct:Site Content, Digital Merchandising, Business Intelligence, Digital Asset Managers, Ecommerce CoordinatorsBUDGETARY RESPONSIBILITIES:Ownership for managing TH NA Ecommerce departmental, headcount, budget and expenses.DECISION MAKING:This position is primarily responsible for designing and delivering all strategies and tactics to grow the ecommerce business, meeting goals set in partnership with the Finance and Planning organizations.RESOURCEFULNESS/CREATIVITY:Must be able to handle multiple projects with adherence to deadlinesMust be highly organized. Must be able to work independently as well as on group projectsMust be self-motivated and confident with some decision makingMust have the ability to manage up, down and across with positive resultsENVIRONMENT:Ability to work successfully in a fast-paced, premium fashion environmentDesire to innovate quickly as part of a nimble, entrepreneurial team within an iconic, established American brandThe Company will not sponsor applicants to this position for work visas or any other work permits

#J-18808-Ljbffr